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| 5th June 2012 |
Issue 21/2012 |
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It is always satisfying to review many months work and receive positive feedback on specific sessions and the overall PMA Conference:
Feedback
"Thanks again to everyone for one of the best DIMA days in years"....John Swainston
"An excellent session only made possible by the outstanding panel and deep engagement with our industry". .....Chris Wilkinson
and.. "It was a great show and we have been overwhelmed with feedback on the presentation".
"Great job by Chris and Paul, totally agree with John, an excellent and relevant session". .... Phil Gresham
"Thankyou for allowing me to be a part of a great session. The format worked really well and hopefully we shared some valuable insights with the audience"....Nic Peasley
"To the Terrific Trio of PMA Oz . . . Hats off to you three . . . The conditions under which you pulled off an outstanding event were amazing . . . just amazing . . . a tribute to your dedication and professionalism" . . . Bill McCurry
Registrations.
Final registrations exceeded 300 which was pleasing, as it was similar to Sydney last year and was even a better result when it was clear there would be a drop in the number of exhibitors.
Association activities.
AGM's were held for PPFA,PIEA,PMA,APCI and PSPA as well as concurrent conferences for all of these associations. Congratulations to all new elected officers for these associations. The School Photographers had a night out at The Comedy Club which Paul Dawson reported as a great success. The group from APCI held a dinner on Saturday evening which Paul Atkins arranged. Again another "big" night!
Special thanks.
Having our International President Allen Showalter, Jim Esp and their wives attending the Conference, again indicated the importance of the Australian PMA to the overall association. It was good to hear of the plans in place for future growth activities in the USA which will in turn benefit our operations. As in Australia, the recognition that "growing the imaging market" is very much centred around educating the end user.That will assist our members in reaching our overall objective of making more local sales.
My personal thanks, to your team in Kathy Warlum, John Bourne and Suzi Barger who made it all happen, and to our National Chairperson Phil Gresham who has been very supportive throughout.
Allen Logue also deserves our thanks for all the effort he put in to Hot Picks.
Now onto Future Leaders and our Educational Roadshows being held late next month.
Peter Rose
www.pmai.org
www.pmaaustralia.com.au
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Your PMA Australia Executive
National Chairperson
Phil Gresham philip@fotofast.com.au
Eastern Region TVP
and NSW Chairperson
John Ralph
jrcamerahouse@bigpond.com
WA, SA, NT, QLD TVP
and QLD Chairperson
Andrew Mason
print@photocontinental.com.au
TAS Chairperson
Tim Jones
tim@perfectprints.com.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
SA Chairperson
Paul Atkins
paul@atkins.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Bob Smith
bob@classicframing.com.au
APCI Chairperson
Paul Atkins
paul@atkins.com.au
PSPA Chairperson
Paul Dawson
pd@hydrophotographics.com.au
PIEA Chairperson
Earle Bridger
e.bridger@griffith.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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PSPA Conference Wraps Up In Good Shape. |
The Professional School Photographers Association had a fantastic day of seminars at The Digital Conference in Melbourne on Saturday 26th May. They attracted over 60 enthusiastic PMA/PSPA members from Australia and New Zealand.
The morning sessions consisted of David Good from MSP who talked about the history of school photography and also some obligations for new entrants. Dino Apolito from Timestone showed the members of some new upgrades to their popular software, Stuart Holmes from IPS talked about wet & dry lab printing and suitability to peoples' workflow, Kain Tietzel from Photomerchant demonstrated how online solutions could enhance workflows & profits, and Michael Warshall from Nulab reminded us that the industry needed to be aware that printing is in decline and informed us of future trends overseas that would affect consumer spending. The members then broke for a 2 hour Kodak sponsored lunch/AGM where there was networking over a lunch while the AGM was held.
The AGM was attended by Jim Esp & Allan Showalter (PMA International) and Peter Rose (PMA Aust.) spoke and said that "PSPA Aus/NZ was now the strongest subgroup of PMA" and "Congratulated the PSPA in getting the Code of Practice & Bylaws rewritten and new members joining." Peter Cocklin & Andy Cooper from Kodak talked about Kodak's bright future & members agreed that Kodak Paper was widely used amongst the professional labs and was popular with their clients. National Chairperson Paul Dawson went through the correspondence for the year and it was decided that the Chairperson, Committee & State Representatives were to stay the same for another year with Paul Dawson remaining the National Chairperson, Cliff Dykes Vice Chairperson & Laura Ferguson remaining as Secretary.
Dawson had strengthened the organisation over the last couple of years and was excited that he could now get to work on making the School Photography Supplier Membership better & easier for photographers to get in contact with industry suppliers. He continually noted the words of Richard Robertson "You cannot be successful in an unsuccessful industry".
Dawson also commented "All Members mentioned that there were great morning sessions and were looking forward to the afternoon sessions".
The afternoon sessions started with the Industry Veteran Barry Moore who always challenges the way photographers think about their businesses & clients. The last session was the best session of the day. Only the hard core stayed for this entertaining session from Lee & Lorna Andrikopoulos. PSPA members were treated to a session of 'selling with emotion' and the attendees were excited to see the industry from not only from a sales angle but as parents who have purchased packs from our members in the last few years. That concluded the day and then it was off to "The Comedy Club" where 27 members had a hilarious night with Mick Malloy.
The 2012 Conference saw the largest gathering of PSPA members in the 26 year history of PMA in Australia, and congratulations must go to Paul Dawson for organising an excellent PSPA Program and successful event.
Pictured are some of the happy PSPA group at the MECC.

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| Good response from Industry for Future Leaders Workshops | |
PMA has received a great response from Retailers and Suppliers who have registered a total of 52 staff to attend Future Leaders Program Workshops in Sydney on Friday 8th June, and in Melbourne on 12th June.
Twenty three Future Leaders will attend the Sydney Workshop at the North Ryde RSL Function Centre on Friday and twenty nine Future Leaders will attend the Melbourne workshop at Arrow On Swanston, Carlton, next week.
Thanks to Teds Camera Stores, Michaels, Paxtons and the Camera House Group who are sending many staff along to listen, learn, and be inspired.
Both Workshops are being presented by the dynamic Juanita Miell, from the Friedman Group. Future Leaders will focus on refining communication skills, enhance business development skills and develop world class, best practice strategies. Workshops are open to all photographic industry employees, of any age, and are a good opportunity for staff to be trained by a proffessional coach at no cost to the employer.
The Future Leaders Workshops have only been been made possible by Program sponsors. A big thanks goes to Platinum Sponsors: Teds Camera Stores, Fujifilm and IDEA, Gold Sponsors: C.R Kennedy, Olympus Imaging and APCI, Silver Sponsors: Australian Photo Supplies and Bronze Sponsor UR1.

Juanita Miell
More on the FL Workshops next week. |
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Photo Social Networking made a bit easier
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One of the best ways to build up followers on social networks is to not talk about yourself or your business, not just make it post after post of special offers but to post up cool, interesting things about the world of photography. Show them interesting, cool sites that either inspire or teach them how to get better at living their passion.
The problem of course is that no one has the time to search the net looking for things that may interest their customers.
Enter a new blog photoretail put together by Glynn Lavender, editor of PMA Newsline and owner of Australia's Creative Photo Workshops.
Glynn has built his Facebook page up to over 20,000 followers simply by talking about photography.
Glynn is building the photoretail blog as a hub for anyone in the industry to access and use the links on their social network page to help build their business.
Check out the page here
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Adobe Lightroom 4.0 Seminars + Workshops in Australia |

Jerry Courvoisier, the leading international expert in lightroom workshops is coming to Australia in the last 2 weeks of July for a series of seminars and Workshops.
"Jerry Courvoisier is a photographer, educator, and writer whose passion for photography, enthusiasm, and patient instruction have made him a popular teacher and workshop leader. His photographic journey tours help photographers of all levels develop the visual elements that express a sense of place. Jerry complements the visual creative experience by inspiring participants to fully experience and interact with the local environment and culture.
Jerry developed www.Lightroomworkshops.com a 2-day "Hands on" workshops series in cities across the USA, Canada, Australia and the UK
Jerry has led more than 250 plus workshops and maintains an active teaching and lecture schedule on photography and Lightroom. He has taught with the National Geographic Expeditions series and regularly leads workshops in Great Britain, Italy, Germany, and Australia. As the former Digital Programs Director at the Santa Fe Photographic Workshops for 14 years, Jerry Courvoisier has helped lead amateurs, celebrated pro's and leading corporations into the digital age. He is one of the world's leading experts on digital imaging technologies. His last book was Lessons in DSLR Workflow with Lightroom and Photoshop".
His web sites are www.jerrycourvoisier.com. and http://lightroomworkshops.com
Seminar and Workshop Sessions
The seminar will be a transition to Productive Digital Photography for the prosumer with a 4 hour overview of the basics of the recently released Adobe Photoshop Lightroom 4.0 application. The cost for the 4 hour seminar is $129.00 with a discount available for retail staff.
The workshop will be a start to finish workflow for prosumers again on Adobe Photoshop Lightroom 4.0. Lightroom has emerged as an essential step in the digital workflow This workshop will provide a wealth of information in a "hands-on" environment to professionally organize, develop and process your images with maximum efficiency. The cost for the full day workshop (including catering) is $299.00 with a discount available for retail staff. Bring your laptop!
To find out more about the seminar + workshop content click here
Session Locations
- Australian National Maritime Museum Darling Harbour, Sydney.... July 20 seminar and 21 workshop
- Southbank Institute of Technology, South Brisbane..... July 23 seminar and 24 workshop
- State Library of Victoria, Melbourne....July 27 seminar and 28 workshop
To register now for a seminar and/or workshop Click here or go to www.pmaaustralia.com.au
You can also register by fax: (02) 9454 2454 or email kwarlum@pmai.org
Click here to download the registration form pdf
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| PMA Vic Arctic Blast Golf Day | PMA are holding the annual Arctic Blast Golf Day for the Industry on 18th July at Amstel Golf Club. We would like to invite you to come along and join us in a round of golf. Sponsorship is needed to make this fantastic industry day possible. Please help support this day with sponsorship or a gift for the raffle. Your company will receive full recognition for you generous support. Download the registration form here
Download the sponsor form here
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PMA Calendar 2012 | |
Wed June 6th: PMA QLD Meeting
Pig N' Whistle, Riverside, Brisbane
Fri June 8th: 2012 Future Leaders Program - Sydney
North Ryde RSL Function Centre
Tue June 12: 2012 Future Leaders Program - Melbourne
Arrow on Swanston
Fri July 6th: PMA SA Lunch Meeting
T- Chow Restaurant, Adelaide
July 18th PMA VIC Arctic Blast Golf Day
Amstel Golf Club, Cranbourne
Fri July 20th: Info'tography Seminar - Sydney
Sat July 21st Info'tography Workshop - Sydney
National Maritime Museum
Darling Harbour
Mon 23rd July Info'tography Seminar - Brisbane
Tue 24th July Info'tography Workshop - Brisbane
Southbank Institute of Technology
South Brisbane
Fri 27th July Info'tography Seminar - Melbourne
Sat 28th July Info'tography Workshop - Melbourne
State Library of Victoria
Tue Sept 4th: PMA NSW Second Industry Quarterly Review
North Ryde RSL Function Centre
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