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| 30th May 2012 |
Issue 20/2012 |
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If you didn't attend the DIMA Conference and Digital Show over the weekend in Melbourne you missed an amazing couple of days.
The DIMA Conference had some fantastic sessions with GfK presenting some enlightening data on future opportunities for our industry.
Paul Atkins shared some terrific information on connecting with customers via various Social Networks and gave some great insight into how consumers are filtering out the mass of information on the Net and refining it to gather only the information they are interested in.
Glynn Lavender, fresh off a plane from the USA showed interviews with customers where they stated that they happily pay more for goods in a store that takes the time to educate them.
The show floor itself was a hive of activity with every education session standing room only.
Olympus had a major resurgence with the Australian release of the new OM-D which excited many consumers.
Once again the retailer Hot Picks was a great way to have many eyes looking for profitable new products and I am sure the winners will be fielding many calls from retailers around Australia.
Next week we will have a comprehensive wrap from our PMA State Chairs.
Until next week!
Peter Rose
www.pmai.org
www.pmaaustralia.com.au
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Your PMA Australia Executive
National Chairperson
Phil Gresham philip@fotofast.com.au
Eastern Region TVP
and NSW Chairperson
John Ralph
jrcamerahouse@bigpond.com
WA, SA, NT, QLD TVP
and QLD Chairperson
Andrew Mason
print@photocontinental.com.au
TAS Chairperson
Tim Jones
tim@perfectprints.com.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
SA Chairperson
Paul Atkins
paul@atkins.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Ormond Williams
osgood@bigpond.net.au
APCI Chairperson
Paul Atkins
paul@atkins.com.au
PSPA Chairperson
Paul Dawson
pd@hydrophotographics.com.au
PIEA Chairperson
Gale Spring
g.spring@rmit.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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Inaugural Ideas Exchange Dinner |
Last Thursday night, a bus load of over 70 enthusiastic PMA members from NZ and around Australia were transported from The Melbourne Convention Centre to the Pumphouse Hotel, to take part in what turned out to be an informative, fun evening of sharing ideas between like-minded retailers and suppliers. Bill McCurry (as usual) handled the enthusiastic audience with aplomb and was able to bring out the ideas that flow so well in these sesssions.
The purpose of the night was to keep the best of a typical " PMA Marketing Ideas Exchange" as well as a social evening to allow a "wind down" after a full day of DIMA conference.
The following note from John Swainston at Maxwell International mirrored supporting comments we received following the night.
It looks like it will be a regular part of future PMA Conferences in Aus!
"This is the ultra upbeat positive group of retailers assembled for the bus before going out for the first ever Ideas Exchange Dinner on Thursday night, hosted by PMA Australia and featuring Bill McCurry.
The evening was a huge success, helped by supportive President and Exec Director, local head of PMA Australian operations, Peter Rose and the local and US PMA staff, Kathy W, Suzie B and John B
As there are so many negative reports from retailers this image deserves pride of place - all happy! (They did not see my big flash go off 3 times - I didn't need it -ton's of existing light. Amused them though)."
John

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| You can't afford NOT to be in the education business. | |
Once again education proved to be the main draw card at the show. If this demand doesn't ring alarm bells for you then it should. The biggest crowds were anywhere where people were learning. The question therefore has to be asked if you are not helping your customers learn (and charging them) then you are missing out on a great opportunity!

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DIMA Conference in full swing
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PMA Headquarters relocates |
PMA, the Worldwide Community of Imaging Associations, has relocated its world headquarters to 2282 Springport Road, Suite F., Jackson, Mi., 49202. Phone numbers and website address remain unchanged.
"This new, more-efficient headquarters will allow PMA to serve our members more effectively," says Jim Esp, executive director, PMA. "PMA is hitting the ground running with exciting upcoming events and programs, including this week's Digital Conference at the Digital Show in Melbourne, NSW, Australia."
"The PMA team is just about to the size it needs to be and with better space our ability to operate more efficiently improves," says Allen Showalter, international president, PMA. "The new space is outstanding and more suitable to the size of our team."
In January, the Jackson Community College Foundation announced it would purchase the 25-acre PMA headquarters site to establish a new North Campus for Jackson Community College.
PMA had occupied its former 42,000-square foot headquarters, at 3000 Picture Place in Blackman Township, since its construction in 1980. Prior to that, PMA was located on Lansing Ave. in Jackson. |
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PMA & PPFA Thanks Ormond for his Services |

The following note was received from Ormond Williams :
"Yesterday was my final day as National Chair PPFA Australia/New Zealand Chapter and today Bob Smith takes on the position.
I have enjoyed the past three years in the position very much, especially being able to make a small contribution to the industry. Assisting in providing certification and education to framers in Australia has probably been the most important part and I'm sure this will continue into the future.
It's a shame that I am unable to attend the Melbourne conference this time, but it can't be helped. I'm hoping that the education provided will be well attended.
I'm hoping the issues with New Zealand PPFA membership can be changed during the conference or soon after, so that they truly become part of our 'chapter' .
The new committee can also be listed:
Bob Smith - National Chair Miranda Smith - Vice National Chair Jared Davis - Committee Member Jenny Yates - Committee Member Keith Stewart - Committee Member (NZ) Tony O'Sullivan - Committee Member Ormond Williams - Immediate Past Nat Chair
I wish Bob and the new committee well in their endeavours to make a difference to our industry in this part of the world."
Thanks again and best wishes !
Ormond Williams MCPF®
Immediate Past National Chair, PPFA Australia/New Zealand Chapter
Ormond has been a joy to work with, and has taken the organisation to another level.I know I speak for all PPFA members in sincerely thanking him for his efforts and enthusiasm over recent years.
Well done Ormond!!
Best wishes
Peter Rose
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PMA Calendar 2012 | |
Wed June 6th: PMA QLD Meeting
Pig N' Whistle, Riverside, Brisbane
Fri June 8th: 2012 Future Leaders Program - Sydney
North Ryde RSL Function Centre
Tue June 12: 2012 Future Leaders Program - Melbourne
Arrow on Swanston
Fri June 6th: PMA SA Lunch Meeting
T- Chow Restaurant, Adelaide
Fri July 20th: Info'tography Seminar - Sydney
Sat July 21st Info'tography Workshop - Sydney
National Maritime Museum
Darling Harbour
Mon 23rd July Info'tography Seminar - Brisbane
Tue 24th July Info'tography Workshop - Brisbane
Southbank Institute of Technology
South Brisbane
Fri 27th July Info'tography Seminar - Melbourne
Sat 28th July Info'tography Workshop - Melbourne
State Library of Victoria
Tue Sept 4th: PMA NSW Second Industry Quarterly Review
North Ryde RSL Function Centre
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