Has there ever been a better time to provide added skills for your sales team?

Send them to a FREE PMA workshop which will equip them with valuable new skills in self development, presentation and management.

Who is eligible?

Open to all Photographic Industry employees, of any age,

* Camera, print processing or framing retail businesses

* Photo labs, School & Professional Photographers

* Wholesale Supply companies

* Equipment manufacturers & Repair Agencies

* Open to Full time, Part time and Casual employees

* Applicants must have been employed in the photographic Industry for a minimum of 12 months.

* Employers must be PMA Members

The Workshop

Conducted by a professional presenter from the Friedman Group, these one day workshops will be held in Sydney and Melbourne, subject to a minimum of 10 people attending. All "Future Leaders" will be issued with Certificates of participation and accomplishment.

Topics covered will include:

* Understanding others through a better understanding of self

* Communication Strategies

* Photographic Key Performance Indicators

* Statistical Analysis

* Behaviours that drive Key Performance Indicators

* Successful Sales Strategies

* Leadership Elements

Workshop Dates:

Sydney:       Friday 8th June,

                   9:00am to 5:00pm

                   North Ryde RSL Function Centre

Melbourne:  Tuesday 12th June

                   9:00am to 5:00pm

                   Arrow on Swanston

The Workshops will focus on refining communication skills, enhancing business development skills and developing world class, best practice strategies.

Last years attendees were glowing in their praise, for what they got out of this one day seminar.

Register your staff now! It is free to PMA members.

To download the 2012 Future Leaders registration form click here

Cheers  

Peter Rose

Director Of Australian Activities

www.pmai.org 

www.pmaaustralia.com.au

At the recent Australian National Print Awards held at the Crown Palladium Ballroom in Melbourne,

Picpress once again has won multiple awards including the Top Gold Medal for our Digital Photobooks.

This again has solidified Picpress' premier position  as a leader in the field of book printing, and it is a great honour to be recognised by The Australian National Print Awards again.

Congratulations must go to all at Nulab and Picpress for their continued excellence.

A few years ago when our industry was in its biggest phase of change Nulab realised it was change or suffer a slow demise so they decided to take on the printing industry and move outside their traditional printing methods.

With the constant stream of National and International Awards they are winning it looks like they chose well.

If nothing else this shows that any business, when faced with tough conditions or a business that is shifting from its traditional model can find new revenue streams and new audiences to not just survive but grow.

Well done Picpress!

PicPress Awards

Check out this months edition of the PMA magazine with its article on the upcoming Digital Show in Melbourne.

Another story of interest is the cover story of Paul's Photo in Los Angeles who are remodelling their store.

I run a lot of Workshops at Paul's Photo and, great store that it is (it has won the regions 'Best Camera Store Award' for years) it has always been a very 'male' feeling store and this has really limited the amount of female clients. Realising this they have undertaken a remodel that was more about hard work then spending big bucks.

It is great to see a store looking for ways to appeal to a broader customer base and not sitting back and hoping things improve.

PMA Magazine, April - May edition, now online

The latest issue of PMA Magazine - Connecting the Imaging Communities is live and online.

Top features include the renovation of Paul's Photo and a look at the new 6Sight Social Imaging Report.

Also among the highlights:

• PMA Australia event gets digital makeover - Annual conference provides wide range of education opportunities.
• Portraiture in focus - School portrait and sports/event photography conferences spotlights new opportunities for growth and change.

The PMA team have now completed The Digital Conference progam, to be held this year in Melbourne, May 24th to 26th. 

Over the next few weeks we will continue to highlight many of the Conference sessions in this newsletter, allowing you a "sneak peak" at the broad range of topics brought to you by industry acclaimed speakers.

Today, our featured speaker is Robbie Robertson, e2

Session E3: Thursday 24th May, 1.15pm

"Designing, Developing and Managing a truly memorable experience for shoppers."

The bricks and motor of most physical retail environments offer one dramatic discount over another. For most retailers this is not sustainable. Memorable experiences are difficult to replace by competitors and when positive, are exceptional brand differentiators. Robbie will explore the design philosophy and execution that is instrumental in moving customers through a valuable retail experience.

Robbie Robertson is the managing director & co-founder of customer experience design agency e2. Robbie is a highly skilled project developer and brand strategist with a background in urban planning and design, and a masters in business from AGSM. He is an expert in creating experiental brands and environments that deliver tangible business solutions.

To download The Digital Conference Program click here

To Register for The Digital Conference click here