PMA NSW meeting attendees get the IDEA

As we are all aware business has been a little slower than what we had anticipated over the last couple of months, so maybe it's time to step back and have a good look at what we are doing and what opportunities are out there to investigate, explore and develop into great business decisions.

I have no magical ideas or pots of gold at the end of the rainbow, but I feel it's now time to look at how we can do it better, smarter, and with more vibrancy and enthusiasm. Stop worrying about what your opposition is doing and concentrate on your business. Make it the BEST and do your BEST.

I read an interesting article the other day, all about storage of data. You may say so what? Think about this, the article covered how 8 Track technology has dissappeared, Cassette has gone, 8 inch floppy disk has gone, 5 ¼ floppy disk has gone & Zip has gone. CD & DVD can deteriorate, so one scratch and the data is gone. What the hell is going to read the next contraption that is invented in the next 200 years? Our Industry deals with the most precious thing ... MEMORIES; so let's print them and tell everybody to do it! Paper and the information on it will be around for a long time to come, so promote it, and be creative to entice people to print.

On a lighter note the crew at PMA Vic put on a Golf Day at Croydon Golf Club, Yerring Meadows on the 16th March as requested by its members. Although only supported by 17 enthusiastic players, all had a fantastic day of golf. The players enjoyed a couple of drinks and lunch afterwards. Plenty of conversation all round and all looking forward to another day in the sun next year.

This does not mean that the John Noyse Arctic Blast Golf day is not going to happen. It will be on again towards the middle of the year. Look out for the updates on PMA Australia Newsline.

DO NOT forget the PMA industry get together at The Pumphouse on Tuesday 17th April at 6.30pm.

ALL WELCOME, if you want to voice your opinion, make a suggestion, or give us a hand organizing something, please come along. You never know what you might learn!

SEE YOU THERE!

Cheers

Jeff Crowley

The PMA team have now completed The Digital Conference progam, to be held this year in Melbourne, May 24th to 26th. 

Over the next few months we will highlighting many of the Conference sessions in this newsletter, allowing you a "sneak peak" at the broad range of topics brought to you by industry acclaimed speakers.

Today, our featured speaker is Paul Atkins, Atkins Technicolour  

Session E6: Thursday 24th May 2012 at 2.30pm

"The Business OF Social Media"

This session will help you utilise today's social media revolution to sell and communicate to your customers. Learn to create and capitalise on a successful social media marketing campaign.

About Paul Atkins

In 1993, fresh out of a Bachelor of Business, Paul Atkins took the easy path and began working for his family's company AtkinsTechnicolour, taking a 60 year business into it's third generation of family involvement.

This was just in time for the company to enter the digital squeeze that Paul championed. Atkins was quick to pick up the technology, and with leadership from Kodak brought Adelaide into the new age.

AtkinsTechnicolour's success is purely based on it's excellent relationships with staff and clients, through the introduction of colour printing to Adelaide by John Atkins in the 1960s to the latest in digital techniques, the company has always held it's customers' hands tightly.

"A rising tide floats all boats" is the company motto.

Paul is State Rep for PMA in South Australia, President at Association of Professional Colour Imagers (APCI) and state council member for South Australia at Australian Institute of Professional Photography (AIPP). Lectures on Marketing, Colour Management, Adobe Lightroom. And son to John Atkins (the easiest job of all).