28th February  2012

                                                                                                         

Issue 7/2012

PMA Australia logo

      Newsline

PMA gets new legs in South Australia

For a variety of factors, the PMA in South Australia has not had a smooth sail over the past two years. I am sure you are all familiar with the issues in the industry, so multiply those factors due of life in a small state, and then try and manufacture more time in your day for an industry association.

 

Also, I believe there is an attitude that the PMA is a big international body that can make things happen, and why are they not at work in my back yard...?

 

What is an association if it is not a group of similarly focused people?

That is all you need.

 

The PMA is no longer able to throw money around Australia making things happen, it is up to members to decide if they want to stick their necks out together, or if they would rather pull into their shells.

 

I am a necks out together guy.

 

With three meeting misfires under our belt, we planned a simple lunch at a good local Chinese restaurant. Who doesn't want to eat lunch?

 

And that is what we did, we sat down together, and blessed with the attendance of Peter Rose, we had a chat. We found out about the trade show, about CES, about PICA and IDEA, we discussed the contents of our inbox, we discussed business, we laughed.

 

Everyone was gone after two and a half hours, and we plan to do it again in two months, and hopefully everyone can bring another like-minded soul.

 

Our PMA may have a pulse. 

Watch this space.

 

Paul Atkins

PMA SA Chairperson

The lunch was attended by, Nick Gunther, Alan Logue, Jaques Guerinet, John Clarke, Matt Makinson, John Atkins, Peter Rose and myself.

                           ******************************* 

 

Tonight, PMA Queensland will be hosting an Industry meeting in Brisbane. Full details from Kathy or Andrew Mason, or click here  for the QLD meeting agenda

The Picture Framers (PPFA) are also holding a workshop at Megawood Larson-Juhl in Brisbane on Wednesday 29/2, click here for the details.  

 

In This Issue
PMA 2012 Conference
A question of loyalty
A digital phoenix from the ashes story
Something to make you smile.
Write to Us!
PMA Calendar 2012

Your PMA Australia Executive

 National Chairperson

Phil Gresham
philip@fotofast.com.au

 

Eastern Region TVP

and NSW Chairperson

John Ralph

jrcamerahouse@bigpond.com

 

WA, SA, NT, QLD TVP

and QLD Chairperson

Andrew Mason 

print@photocontinental.com.au

 

 TAS Chairperson

Tim Jones

 tim@perfectprints.com.au

 

VIC Chairperson

Jeff Crowley

jeff.crowley@fujifilm.com.au

 

SA Chairperson

Paul Atkins

paul@atkins.com.au

 

WA Chairperson

Murray Gibbs

murray@ggch.com.au

 

Director of Australian Activities

Peter Rose

prose@pmai.org


 

Australian Directors for PMA

John Paxton

jpaxton@paxtons.com.au 

Len Sandler

len.sandler@starshots.com.au

 

PPFA Chairperson

Ormond Williams

osgood@bigpond.net.au

APCI Chairperson

Paul Atkins

paul@atkins.com.au

 

PSPA Chairperson

Paul Dawson

pd@hydrophotographics.com.au

PIEA Chairperson

Gale Spring

g.spring@rmit.edu.au

 

PMA Australia Office

02 9454 2444

pmaaustralia@pmai.org


Editor

Glynn Lavender

pmaaustralia@pmai.org

 

You need to hear this! 

 

The PMA team are currently working on the completion of the DIMA Conference progam, to be held this year in Melbourne, May 24th to 26th. 

  

Over the next few months we will highlighting many of the Conference sessions in this newsletter, allowing you a "sneak peak" at the broad range of topics brought to you by industry acclaimed speakers.

 

 

Today, our featured speaker is Darren Vowels, ReachLocal Australia

Session E8,  Thursday 24th May,

 

" Understanding the Digital Online Space in Today's Market is Imperative to Your Business".  

 

This session looks at how to maximize website potential resulting in increases sales, build customer loyalty, track and measure onlines space, and how to stand out amongst competitors.

Topics covered include: 

  • New technologies that will transform mobile communications and imaging in the near future
  • Latest features and trends of smart phones and their never-ending apps. 
  • Exciting innovations in the next Generation of camera phones. 
  • QR Codes - new fad, or powerful tool for your business.

 Darren Vowles

  

Darren Vowles works for ReachLocal Australia, Strategic Partner of Google, Yahoo and Ninemsn advising small to medium business on the use of the web for marketing and advertising.

As well as getting your business a prominent position on these major search engines, he will help you understand how to use Online Marketing to benefit your business. He has indulged his passion using the web, developing the world's first aggregated wine and food video site www.wineandfoodtube.com

to afford the world an opportunity to experience the best of international wine and food video content. A year later he has launched www.winefoodhotel.com  to include the hotel industry. Wine.Food.Hotel has partnered with Sony Australia to launch a dedicated internet TV channel on its IPTV platform Bravia Internet Video.The aim of the channel is to feature content currently unavailable via the mainstream TV channels or Pay-TV.

 

Online registration to the DIMA Conference will be available soon at www.pmaaustralia.com.au

 

A question of loyalty - by Chris Wilkinson

Chris Wilkinson from First Retail has kindly given us permission to reproduce some of First Retails thought provoking articles written for PMA UK.

 

Chris always seems to be able to put his finger on issues that are salient to our industry and always has a positive view on how we can address these issues. We hope you enjoy these articles over the coming weeks.

Chris Wilkinson 

 

In days gone by, loyalty was driven by service, quality and reputation.

Today it's increasingly likely to come from price or regular customer programmes.

These trends can mean trouble for independent retailers, but there are strategies to help fight back.

 

Read the rest of the article here

 

 

  

A digital phoenix from the ashes story

A regional NSW company that was on track to becoming extinct has emerged as a global digital photo printing powerhouse, selling $20 Facebook photo books to customers in over 80 countries including Afghanistan.

 

The digital revolution has been kind to the Eastmon Group, but as the general manager of its innovation division, Brendon Watson, says, the 50-year-old company could be dead if it hadn't made the radical decision six years ago to "fish where the fish are".

 

Read the full story here

 

 

 

 

 

If you haven't smiled today......

  

 What the Duck2

 

Write to us!

 

We would appreciate your feedback and comments on any of our PMA Australia Newsline articles.

 

Contact us at pmaaustralia@pmai.org to share your thoughts. Please keep them topical, concise and reprintable, together with your name, as we will be running them each week.

 

PMA Calendar 2012

 

 

Feb 28th:                         PMA QLD State Industry Meeting

                                        Pig N' Whistle, Brisbane

 

Feb 29th:                        PPFA Brisbane Industry Meeting

                                       Megawood Larson Juhl

 

April 3rd:                         PMA NSW First Quarterly Review

                                       North Ryde RSL

 

April 17th:                       2012 The Digital Show Consumer Launch Promo

                                       Melbourne

 

April 17th:  TBC              PMA VIC Meeting 

                                                                     

May 24th- 26th:               PMA presents The Digital Conference

May 25th- 27th:               2012 The Digital Show

 

 

The Digital Conference