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8th February 2012 |
Issue 4/2012 |
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| Changes in the air. |
Our Newsline editor Glynn Lavender, Kathy and I will be reviewing ways to ensure the content for Newsline is of maximum interest to you!
All of us are being inundated with emails and "e"newsletters, and no one wants to waste time on irrelevant reading.
More to follow!
Jim Esp and Allen Showalter are in Japan this week, meeting with suppliers to gather their feedback on ways PMA can further assist the industry. We all know "talking to the customer" is critical in ensuring our efforts are in the correct areas.
"Wots on" at PMA?
Plans are now being finalised for the DIMA convention at the Digital Show in Melbourne May 24 to 27.The program is quite different to previous years and aims very much to the future. Some exciting news will follow, re key note speakers. John Bourne is again doing a great job in helping put the convention together.
The program will include specialised sessions for The School Photographers (PSPA),Educators (PIEA) and Framers (PPFA) as well as the main DIMA conference on the Thursday.
Met with Katherine Singson, Paul Curtis and Judd Ferguson from IDEA (previously PICA) to brief them on our plans, as well as hearing of the progress on sales for the Show floor. Everyone's aim is to see if we can surpass the record attendance of over 20,000 in Sydney in 2011. We believe IDEA will be holding a retail partner "launch" of the marketing program for consumers in Melbourne on the 17 April. More details to follow.
We are following up all members who have not as yet renewed their membership for 2012 . The ultimate test for any organisation is how relevant you are to your customers and membership gives us a very clear indication of our success or otherwise. This information will be made available to State Chairpersons for possible action or suggestions.
Invitations are currently being sent to members in SA (lunch 21/2/12, Paul Atkins is planning) and WA (22/2/12, Murray Gibbs is arranging) for their State industry meetings. I will be taking part so am looking forward to a good rollup!
Have a good week!
Best wishes
Peter Rose |
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Your PMA Australia Executive
National Chairperson
Phil Gresham
philip@fotofast.com.au
Eastern Region TVP
and NSW Chairperson
John Ralph
jrcamerahouse@bigpond.com
WA, SA, NT, QLD TVP
and QLD Chairperson
Andrew Mason
print@photocontinental.com.au
TAS Chairperson
Tim Jones
tim@perfectprints.com.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
SA Chairperson
Paul Atkins
paul@atkins.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Ormond Williams
osgood@bigpond.net.au
APCI Chairperson
Paul Atkins
paul@atkins.com.au
PSPA Chairperson
Paul Dawson
pd@hydrophotographics.com.au
PIEA Chairperson
Gale Spring
g.spring@rmit.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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Your comments from last weeks editorial : Kodak....What is the future? | |
I read with interest your comments regarding Kodak however, I have a somewhat different perspective given I worked for Kodak up until 2002. Kodaks downward spiral is a classic case of marketing myopia crossed with disruptive technology which any MBA graduate today would have identified immediately with a little analysis of the external and internal environments. I certainly have been surprised at how long Kodak has been able to hold on as they have gone to the well a number of times selling off assets to avoid chapter 11.
I was surprised to read that anyone was shocked of their filing. Certainly in my opinion Kodak had a huge layer of middle management which impeded it's ability to implement a digital strategy however, it must be said that even in the mid to late 90's they were in denial about digital and its impact on their market.
This article summed it up for me.
http://www.ft.com/cms/s/2/f49cb408-ecd8-11e0-be97-00144feab49a.html#axzz1kyuFR9jJ
An interesting case study I'm sure will make it into almost every business school as an example of a colossal downfall.
David van Gelder.
and from Alice Springs..
All competition is not always fair and necessary.
In my dealings with Kodak it was like dealing with the CIA and getting answers often was met
with "I cannot comment on that. It's not my department". But it was the same Kodak product we were talking about.
Consider the scenario: An established retailer agrees to fully commit to Kodak and
heavily invests in the "Brand". Across the road Kodak sets up in opposition with it's own store
and promotes the "Brand" retailing at significantly lower margins. Further down the road Kodak ,through it's pharmacy channel sets up minilab services. Again promoting lower margins.
Then through their mass merchants channel you have the supermarket chains discounting the same quality Kodak brand at less than the original retailers cost price.
All of this within the same suburb.
I will not cry for Kodak and as I recently said to Tony Quigley where are all those overpaid visionaries who invented 126,disc and APS and then missed the digital opportunities.
That was an era when Sony , Panasonic, Samsung were not into imaging.
Not to mention Lexar, Sandisk and Silicon Power who were just startup companies.
Compare the Kodak demise with the Fuji success.
Paul Lelliott
Thanks guys, whilst PMA may/may not agree, we appreciate your thoughts.....keep them coming!
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You need to hear this! | |
The PMA team are currently working on the completion of the DIMA Conference progam, to be held this year in Melbourne, May 24th to 26th.
Over the next few months we will highlighting many of the Conference sessions in this newsletter, allowing you a "sneak peak" at the broad range of topics brought to you by industry acclaimed speakers.
Today, our featured speaker is Robbie Robbertson
Session E1: Thursday 24th May, 1.15pm
"Designing, Developing and Managing a truly memorable experience for shoppers."
The bricks and motor of most physical retail environments offer one dramatic discount over another. For most retailers this is not sustainable. Memorable experiences are difficult to replace by competitors and when positive, are exceptional brand differentiators. Robbie will explore the design philosophy and execution that is instrumental in moving customers through a valuable retail experience.
Robbie Robertson is the managing director & co-founder of customer experience design agency e2. Robbie is a highly skilled project developer and brand strategist with a background in urban planning and design, and a masters in business from AGSM. He is an expert in creating experiental brands and environments that deliver tangible business solutions.
Online registration to the DIMA Conference will be available soon at www.pmaaustralia.com.au
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| One of the better articles on Kodak's current position | |
From the 6th Sight Report
Almost 15 years ago, the leader of Kodak's digital imaging group told us his company lost more in digital photography than everyone else, combined, ever made.
He was hardly bragging of course. He was instead illustrating two points:
1. Despite criticism even back then in 1998, Kodak was heavily involved in digital photography: researching, developing, producing, manufacturing, and partnering.
2. Few if any critics of Kodak's lack of success in digital had any concept of the scale of Kodak's business, and how small the digital photography market was in comparison.
Now it's 2012, and everybody with a blog or a business column has jumped on the Kodak-bashing bandwagon. If there was a pun to be made about the famous "Kodak Moment," you can bet some wannabe-analyst made the joke.
It is far too easy, in these days of ubiquitous digital capture and image sharing, to coach from the couch with 20/20 hindsight. "How could the world's largest photography company not have seen this coming?" everyone asks. "And how could they not have profited from this huge boom in image capture?"
Read the rest of the article here
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| PPFA Meeting | |
Hello everyone,
Please find attached a invitation to an upcoming PPFA Industry Meeting with several classes and topics that might be of interest to most, including the most requested (and most sensitive) of subjects - "Pricing!"
All members and non-members are invited to come.
Please send your confirmations and RSVP to Kathy Warlum at the PMA office - kwarlum@pmai.org
PPFA is your industry association, which is represented globally - and is a not-for-profit organization.
Support your industry by coming along!
Learn more at www.PPFA.com
If you are not currently selling custom framing but are looking to find new avenues for your business then this may be a great opportunity to connect with new businesses and develop a new income stream for your business. |
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If you haven't smiled today...... | |
A light hearted look at some newspaper headlines, click here
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Write to us! | |
We would appreciate your feedback and comments on any of our PMA Australia Newsline articles.
Contact us at pmaaustralia@pmai.org to share your thoughts. Please keep them topical, concise and reprintable, together with your name, as we will be running them each week.
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PMA Calendar 2012 | |
Feb 17-19: PSPA/SPAA Annual Conference
Renaissance Hotel, Las Vegas
Feb 21st: PMA SA Meeting
Adelaide
Feb 22nd: PMA WA Meeting
Perth
Feb 29: PPFA Brisbane Industry Meeting
Megawood Larson Juhl
April 3rd: PMA NSW First Quarterly Review
North Ryde RSL
April 17th: 2012 The Digital Show Consumer Launch Promo
Melbourne
April 17th: TBC PMA VIC Meeting
The Water Rat Hotel, Melbourne
May 24th- 26th: PMA Australia 2012 Conference
May 25th- 27th: 2012 The Digital Show
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