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16th November 2011 |
Issue 41/2011 |
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| Retailers and Suppliers - Have you booked? | |
Tasmania, NSW, Queensland and Victoria all have PMA Xmas functions planned over coming weeks.
Your State committees work hard to make these events happen.
Without YOUR support nothing happens.
The excuses ..too busy,not enough time, forgot to book etc etc are all valid, however why not come along and forget the problems of how you are going to spend all that money you made this year!!
Details of venues, costs and dates are included below.
Look forward to seeing you there.
Do it now!!
Cheers
Peter Rose |
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Your PMA Australia Executive
National Chairperson-Richard Robertson
richardr@teds.com.au
DIMA International President
Phil Gresham
philip@fotofast.com.au
Eastern Region TVP
and NSW Chairperson
John Ralph
jrcamerahouse@bigpond.com
WA, SA, NT, QLD TVP
and QLD Chairperson
Andrew Mason
print@photocontinental.com.au
TAS Chairperson
Tim Jones
tim@perfectprints.com.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
SA Chairperson
Paul Atkins
paul@atkins.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Ormond Williams
osgood@bigpond.net.au
APCI Chairperson
Paul Atkins
paul@atkins.com.au
PSPA Chairperson
Paul Dawson
pd@hydrophotographics.com.au
PIEA Chairperson
Gale Spring
g.spring@rmit.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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Book now for the PMA Xmas Party in your city | |
Get out your diary and make plans to celebrate the Xmas season!
PMA Tasmanian Xmas Party: 6:00pm Thursday 24th November at the Customs House Hotel, Hobart. Come along and celebrate the Xmas season with your industry colleages and farewell Karen & Wolfgang Becker with a night to remember. Click here to print invitation details
PMA NSW Xmas Party: 7:00pm Tuesday 29th November on the South Steyne Floating Retaurant, Darling Harbour. We have a great night planned with a sit down buffet, drinks, raffle and DJ until late. We will also be saying farewell to Margaret James, Camera House Buying Manager after 40 years in the photo industry. Click here to print invitation and ticket order form.
PMA QLD Xmas Party: 7:00pm Saturday 3rd December at Fratelli Ristorante, Albion. Private room, beautiful Italian finger food, bar tab running. Join the QLD photo industry in farewelling legendary Richard Grahle and Geoff Thompson from Fujifilm and give them a send off to remember. Click here to print invitation and click here to print ticket order form
PMA Victorian Xmas Party: 7:00pm Wednesday 7th December at The Carlton Brewhouse, Abbotsford. Something really different! A full traditional Christmas dinner with drinks inside an historic House of Ale! Click here to print invitation and ticket order form.
For any Christmas function enquiries, please call the PMA Office on (02) 9454 2444.
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DIMA and PMA @ CES - Register Today!
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With DIMA and PMA@CES in town, Las Vegas is the place to be for photo imaging education and networking this January. Don't miss this chance to join your peers and other industry leaders as they explore, discuss and learn more about new product solutions to excite loyal customers, ideas for connecting with and attracting new customers, building strategic partnerships for success, and creating the energy to pursue new opportunities.
DIMA Conference activities begin January 8th at Bally's and the action shifts to The Venetian for PMA@CES education and exhibits on January 10th. Your DIMA Conference badge is your "all-access" pass to all things imaging related at the PMA@CES experience. For $399 (member), you will have access to the best education, networking, and expo events throughout the entire event. Your badge includes:
- DIMA Conference sessions, vendor reception, roundtable breakfast, keynote luncheon, and networking breaks at Bally's January 8-9.
- PMA Welcome Reception at Bally's on January 9.
- PMA@CES badge, which also includes all CES exhibits, keynotes and venues January 10-13.
- All PMA@CES Conference sessions at The Venetian January 10-12.
One low price of $399 member (nonmember $599) - all inclusive!
Don't be left out. Register today!
PMA@CES hotel room blocks are available. Click here to book your hotel room at the lowest rate available. A word to the wise: If you have not attended CES before, you should know that rooms sell out all over Las Vegas. Don't wait until the last minute. Make your plans to attend (and book your room) today!
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For a comprehensive brochure on the PMA@CES program, please download the pdf here
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| A Note From Glynn in the USA |
Currently I am in Allentown Pennsylvania running 14 Workshops for Dan's Camera City. Dan's is one of the most progressive stores in the US and one of the things that makes them successful is the range of classes, workshops and tours they run.
With over 25 classes run EVERY month they certainly give their customers every possible chance to learn how to get the most out of their equipment.
Dan's bring us over twice a year to run events for them. Our events take their customers to another level of competency that is not possible with their classroom based lessons.
Running a workshop company I have always known how much business can be generated by stores that put on events for their customers.
And whilst I know this as a fact sometimes it is only when working with a store as closely as I work with Dan's that you really see this in action.
One of Dan's customers has booked to attend EVERY on of our 14 events we are running for them and at an average price of $240USD a ticket this represented a significant investment in education.
Whilst this income was certainly a nice bonus for the store involved the real long term benefit for them is that they will now have a customer that can take fantastic photos and because of that she now understands why buying better, more expensive equipment is necessary. A salesperson who simply says ' buy this lens it is better than the one you have' relies on a lot of faith from the customer whereas a customer who has used the equipment and knows how to get the best out of it will be far more likely to spend the money.
Halfway through the series of events the customer booked she went and upgraded her camera, bought three expensive fast lenses, a battery grip, strap and filters that added up to over $5000.00USD.
Between the Workshops and the new gear that's an $8000.00 investment at the store in a little over a week.
The value of educating your customers can not be overstated.
What are you doing to give your customers reasons to invest in your store?
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| Photo Industry Review and Forecast | |
Being involved in such a rapidly changing industry means access to other peoples opinions on where our industry is headed is a valuable source of information for business planning.
The U.S Photo Industry Review and Forecast may not be Australia specific but the information itself can still be very valuable.
PMA - The Worldwide Community of Imaging Associations announces the availability of the U.S. Photo Industry 2011: Review and Forecast Report to provide photo retailers, online service firms, and manufacturers with a key industry trends report and assist them in long-term business planning. The report includes extended forecasts through 2014 and provides a more in-depth look into various product categories. Report highlight include:
Growing ownership of cameraphones - particularly among Generation Y - is creating output opportunities for the industry.
Generation Y households are twice as likely as other generations to make photo books.
Many cameraphone users do not know the resolution of their handsets. Among those who do know, 40 percent were 5 megapixels or larger.
Available from the marketing research area of the PMA website, the basic report is $49 to members. Nonmembers of PMA may buy the report for $149.
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| How to start new hires on the right track | |
Assessing employees starts on Day One. Your hiring process shouldn't be complete until you have a fully-oriented employee with their own development plan -- a clear plan of action that will engage and hold your new hire accountable.
Because the sooner you set expectations for your employees, the more likely you are to have a productive team that supports and grows yourbusiness. And that isn't the only benefit. There are three primary reasons to create individual development plans for managing performance. A development plan will:
1. Set expectations for performance. It gives employees clear expectations for their results. Statements in writing mean there is a greater likelihood of meeting or exceeding expectations. Having clear goals makes them more achievable.
2. Create a coaching document and put a process in place with a road map for advancement and a schedule to review progress, which holds managers accountable for providing feedback.
3. Create a benchmark that shows growth and improvement or the lack of progress against goals. This benchmark will assist you in developing your team members at all levels. Creating a record of improvement will make it easier to adjust the job fit for the employees and to make decisions in a more timely way about where you want to invest in developing employees.
Read the rest of the article here
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| PMA Calendar 2011 | |
Thur Nov 24: PMA TAS Xmas Function
Tue Nov 29: PMA NSW Xmas Function
South Steyne Floating Restaurant, Darling Harbour
Sat Dec 3: PMA QLD Xmas Function
Fratelli Ristorante, Albion, QLD
Wed Dec 7: PMA VIC Xmas Function
Carlton Brewhouse, Melbourne
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