10th February 2011Issue:5/2011
PMA Australia logo

      Newsline

Government out and about visiting stores

Good morning.

 

With the East Coast of Australia finally returning to some semblance of normality after weeks of extreme weather we turn our thoughts to our West Australian friends who have been battling some horrendous fires.

We have had an incredibly tough start to 2011 and fingers crossed we are through the worst of it now and can look forward to the rest of the year.

This week we had an email from Tania from the Yamba Photo Store. They were visited by the Office of Fair Trading to ensure they were up to speed with the new Australian Consumer Laws. Thankfully they had already given this issue a lot of thought and were ready to fire a barrage of questions and seek clarification - what a great opportunity!
It does of course show the importance of ALL members of your team being fully aware of the new laws.

Until next week.

 

 

Cheers

Peter Rose

Director of Australian Activities 

 

 

In This Issue
Store gets a visit from the Office of Fair Trading
Stroke of Inspiration
DIMACast - Some great ideas - Bill McCurry
Aussie company shows the value of training - Peter Rose
PMA Calendar 2011

Your PMA Australia Executive

 National Chairperson-Richard Robertson
richardr@teds.com.au

 

Eastern Region TVP

and NSW Chairperson

John Ralph

jrcamerahouse@bigpond.com

 

WA, SA, NT, QLD TVP

and SA Chairperson

Paul Atkins 

paul@atkins.com.au

 

Southern Region TVP

and Tas Chairperson

Tim Jones

 tim@perfectprints.com.au

 

VIC Chairperson

Jeff Crowley

jeff.crowley@fujifilm.com.au

 

WA Chairperson

Murray Gibbs

murray@ggch.com.au

 

Director of Australian Activities

Peter Rose

prose@pmai.org


 

Australian Directors for PMA

John Paxton

jpaxton@paxtons.com.au 

Len Sandler

len.sandler@starshots.com.au

 

PPFA Chairperson

Ormond Williams

osgood@bigpond.net.au

APCI President

Paul Atkins

paul@atkins.com.au


 

PSPA President

Paul Dawson

pd@hydrophotographics.com.au

PIEA President

Gale Spring

g.spring@rmit.edu.au

 

PMA Australia Office

02 9454 2444

pmaaustralia@pmai.org


Editor

Glynn Lavender

pmaaustralia@pmai.org

 

Store gets a visit from the Office of Fair Trading

Timing is everything!  I just had a visit into the shop by a very nice fellow from Fair Trading who is calling in to check businesses in the area have an understanding of the new consumer laws.  Once he got over the surprise of me knowing about them (a big credit to you guys because apparently we're the first store of over 30 he's called into who is aware of the new laws), we had a terrific session going over the detail of the laws which I thought I'd share in case its at all helpful.

 

I have to say I am significantly reassured for the most part that we can continue selling hardware and not risk our livelihood in the process.  Two key words I had not picked up in the online brochures or in the video are MINOR and MAJOR in relation to problems. For MINOR problems the SUPPLIER gets to decide the remedy ie repair/replace/refund.  Only in MAJOR problems does the CONSUMER get to make the choice in remedy.  In relation to digital cameras, the OFT rep said a MAJOR problem is a camera not working out of the new box.  Pretty much anything else can be argued as MINOR.  In a worst case scenario I now understand if a camera failed out of warranty, parts were not available and the consumer requested a refund, a tribunal would pro-rata the original value over the use already obtained and only that portion be required to compensate the consumer, not the original amount paid.

 

The REASONABLE time during which a camera should continue to operate is something not determined.  The OFT rep agreed that a $199 camera of less could be argued that at the end of a 1 year period that is the end of the time - however if a consumer disagreed they can have the matter taken to OFT for a determination to be made.  Cameras above that value again would come down to a 'discussion' between the supplier & the consumer.

 

On CONSEQUENTIAL LOSS however, it is as bad as it sounds.  My original understanding of the retailer being responsible for loss of income due to any fault with equipment is apparently the case, ie wedding photographer losses income while camera is inoperable can claim $ from the supplier.

 

There was one other small matter which I also had cleared up in this discussion.  That is the matter of freight charges for equipment returned under warranty.  We have always covered the freight costs but I'm aware of other retailers who do not.  It is a requirement that the retailer provides at the same venue where the purchase was made, or where the product was delivered to if freight originally was charged, that the repaired/replaced item be available at that some point without charge to the consumer.  The OFT is actually tightening these regulations too.

 

Thanks again for all your help

 

Regards

 

Tania

 

Tania Williams & David Brandon

 

The Yamba Photo Store

 

 

Thanks for passing on the information Tania, I am glad our efforts to let people know of these changes has assisted in some way.

Peter 

Stroke of Inspiration

Marc Radatt 2

Marc Radatt, General Manager of Olympus Imaging Australia featured in an article last week in the Manly Daily.

They have graciously allowed us to reproduce it for our members.

 

Swimmer Marc Radatt knows the ocean is a great leveller.

On dry land the 38yo accepts his mobility is clearly not as good as most.

But out in the open sea it is a different matter.

"I've been a swimmer all my life" said the father of two who lost his leg in a motorbike accident.

"It's an accommodating sport for any amputee. I think any amputee, whatever their age, the biggest frustration of losing a leg, you are limited in your mobility. Something like swimming does enable you to get out there and test yourself in a comfortable environment."

 

Last weekend at the annual Big Swim from Palm Beach to Whale Beach Radatt had a red-hot go, finishing a highly creditable 171st in the field of 1615 swimmers over 2.7km.

This coming Sunday he will be at it again, this time in the famous Manly Cole Classic.

It's an event for all comers, with Radatt out to finish in the top 10% of the field.

 

"The Cole Classic in Manly is a carnival atmosphere," he said.

"I'd encourage all disabled swimmers to get out there and have a go, give the able-bodied swimmers a run for their money."

 

Which is exactly what Radatt has been doing since losing his leg at just 17.

Instead of wallowing in self pity, the South African went the other way. "It was certainly a life-changing event,: he said of the accident.

 

"It was an interesting period in my life. I was very lucky that I went to an all-boys school and I had lots of guys who kicked me up my backside if I got down, so it wasn't too bad."

 

"I had some time for reflection, but I moved on very quickly."

 

Just like swimming, ready to focus on the next event.

 

"My biggest fear is the damn shark, I don't have a spare leg to lose," Radatt said with a laugh.

 

 

Feel like joining Marc?

Check out

www.oceanswims.com.au 

 

 

Proudly sponsored by Olympus the Olympus Tough Ocean Series 2011 has seen great numbers of participants and spectators and has certainly been a great branding exercise for the company.

 

Thanks again to the Manly Daily.

Article Written by Jason Avedissian

Photo by Simon Chillingworth



 

 

 

DIMACast - Get some great ideas and help change your business
Even if you don't have time to listen to this week's DIMACast it is definitely worth the effort to download the PDF Transcript and read it when you have a spare moment. It is very interesting to read how a relatively new store owner is constantly driving himself, his staff and his business for 'Continual Improvement'
Their big push is in educating their customers for continued profitability and empowering their staff.
Some great ideas and lessons to be learned in this issue.
  Fort Worth

How do you go from zero to $5 million in sales in 8 short years . . . and own your own building in the meantime . . . It's been a wild and crazy ride for Fort Worth Camera but owner Jeff Masure reveals how his future will be much "more organized and we'll be that much more of a ferocious team." You'll hear how Jeff's learning through trial and error didn't work for him. Discover what launched Fort Worth Camera to grow and prosper while similar businesses stagnated and withered during the same time period. Jeff has a unique outlook on life and business, a fantastic team he's built and a loyal customer base. Listen in (or read the transcript which includes pictures) so you can be inspired and find ideas to make your business grow and prosper.

www.dimacast.com

Aussie company shows the value of training your customers.

A lot of our readers will be aware of the names Glynn Lavender and Shelton Muller.
Two passionate industry members who have been in the industry for 30 years apiece.
Anyone who has spent any time with them will also know that they have a LOT of energy and drive.

A couple of years ago they decided to join forces and set about training the 'photopreneur'. Those passionate, enthusiast customers of stores that have purchased expensive gear and are now looking to get more out of their equipment and themselves.

Lavender said "We knew that there was a thirst for knowledge from this group and if we could help them increase their skills and learn more about the gear they would need to capture the images they wanted then we could drive business back to specialty stores"

Muller and Lavender started Creative Photo Workshops and created a series of one day, two day and week long events and tours to help take their customers skills to another level'.

Muller said " We started running our events in Melbourne and quickly expanded to include Brisbane, the Gold Coast, Western Australia, New Zealand, several states in America and we will soon be in the rest of Australia on a monthly basis.
Regardless of where we run events we find the same thirst for knowledge and the same drive back to retail after training".

One of their key elements is community building around their business. "At the end of the very first Workshop we ran" says Lavender "almost every attendee gathered together to exchange email details so they could meet up at a later time to practice their skills together. We saw the benefits of building an ongoing relationship with these customers and our Facebook page now has over 3000 fans."
In the words of one customer 'I love attending Workshops, I get to spend time with a room full of people who share the same passion as me'.

Lavender said "I think this is an amazing comment from a customer and I think it shows the way forward for so many specialty stores. If all we are doing is trying to compete with the cheapest guy on the block we will struggle. If we start to embrace our customers passion and help them achieve their aspirations then we are in a different league all together in the minds of our customers"

Creative Photo Workshops partners with wholesalers and retail stores both here and the USA to ensure the drive back to retail is focused and acted upon quickly.
"Associating ourselves with top brands and a bricks and mortar store means we can get products into our attendees hands they may not have had the chance to use and a destination to go to to purchase the gear once they understand WHY the product is the right one for them" says Muller.

To continue their education process the boys are launching their new quarterly eMagazine 'Creative Photo Magazine' on March 1st.

Shelton and Glynn will be running a session at the Imaging & Entertainment Expo in June where they will share the lessons they have learned from running successful events - I am sure it is one session retailers will be keen to attend to see how they can build substantial added profits into their businesses without having to compete with the 'other guys'.

www.creativephotoworkshops.com.au



  

 Generosity from afar
One of the donations PMA received for the Queensland Flood appeal came from afar. Eugene, Oregon USA to be exact. So we asked Greg from Frametek to tell us a bit more about himself and his company. Thanks Greg - your generosity was very much appreciated.

 

 

Here is Greg Fremstad and FrameTek in a nut shell.

 

Personally, I got laid off from United Airlines in 1969 where I worked as and engineering technician.  Great job!

 

I bought a small frame shop and started framing in 1970 and was an early member of the PPFA original chapter in San Francisco California.  I invented one of the first vacuum/heat dry mount presses and sold the design rights to Seal ( the big dry mount press company here).  That cash and a big loan on my house let me start manufacturing FrameSpace in 1981 and later EconoSpace frame spacers in 1985. 

 

In 1985 I moved  to Eugene Oregon,  The small warehouse I rented in there flooded a total of 5 times over the 10-11 years I was there.  The first 4 were only a foot deep - flooded the tower computers that were on the floor.  We learned to put those on our desks after that.  The last flood was over 4 feet deep and got the computers on the desks anyways.  It also drowned our fork lift and everything else lower than 4 feet.  All of the paper in our files just turned into solid bricks.

 

The worst part other than interruption of business and loss of money was the mold that grew in the walls, etc.  My assistant and I both suffered terrible bronchial problems until we moved in 1997.  Our landlord probably should have removed the gypsum and disinfected everything.  I have 20-20 hind site.

 

FrameTek has earned over 120 distributors world wide from Australia to Finland and sell several million feet per year.  We earned that because we have the best products available and ship most orders same day.  We very rarely backorder.  You can always find products that cost less - but I guess you get what you pay for.

 

I can barely imagine the terrible loss and devastation you are suffering.  I'm glad that I'm in a position to help out a little the only way I can from such a distance.

 

Greg Fremstad

President

FrameTek, Inc.

www.frametek.com 

 

Greg Fremstad  


PMA Calendar 2011

  

 

Tues Feb 15:                      PMA WA Meeting

                                            Gerry Gibbs Camera House, Cannington

 

Wed Feb 23:                      PMA VIC Summer Golf Day 

                                             Growling Frog Golf Course

 

June 23rd - 26th                  PMA 2011 Imaging & Entertainment Expo

                                            SCEC, Darling Harbour

2011 Sydney show logo