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| 3rd February 2011 | Issue:4/2011 |
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| More challenges for retailers | |
Good morning.
Challenging conditions continue for Australian retailers, so much so that the National Retailers Association took the unusual step of writing to the RBA prior to their February 1 meeting to try and persuade them not to raise rates, and they didn't, so perhaps their letter worked! Good news.
Another natural disaster is looming for Queensland in the form of tropical cyclone Yasi. Hopefully this will not affect any of our already flood-affected members, it appears to be headed to Northern Queensland so batten down the hatches and let's hope it's not as bad as predicted, Queensland could do with a break.
The Australian Govt has agreed to a Productivity Commission enquiry into Australian Retail. This will allow organisations such as PMA to make submissions on your behalf to alert the Govt of factors influencing retailers in Australia. This was brought about following the pressures of the GST campaign. Just some of the factors that will be raised will include:
Bank charges
Rent
Freight costs
GST free imports
Labour costs
Once a framework is prepared PMA will be seeking your input for the enquiry.
If you are interested in participating ( and it is "our future' we are talking about!) please let me know via email.
Please take the time to listen to a PMA podcast by Jared Davis of MegaWood Mouldings (link below) it has some great marketing tips and it'll take up less than 5 minutes of your time!
Cheers
Peter Rose
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Your PMA Australia Executive
National Chairperson-Richard Robertson
richardr@teds.com.au
Eastern Region TVP
and NSW Chairperson
John Ralph
jrcamerahouse@bigpond.com
WA, SA, NT, QLD TVP
and SA Chairperson
Paul Atkins
paul@atkins.com.au
Southern Region TVP
and Tas Chairperson
Tim Jones
tim@perfectprints.com.au
VIC Chairperson
Jeff Crowley
jeff.crowley@fujifilm.com.au
WA Chairperson
Murray Gibbs
murray@ggch.com.au
Director of Australian Activities
Peter Rose
prose@pmai.org
Australian Directors for PMA
John Paxton
jpaxton@paxtons.com.au
Len Sandler
len.sandler@starshots.com.au
PPFA Chairperson
Ormond Williams
osgood@bigpond.net.au
APCI President
Paul Atkins
paul@atkins.com.au
PSPA President
Paul Dawson
pd@hydrophotographics.com.au
PIEA President
Gale Spring
g.spring@rmit.edu.au
PMA Australia Office
02 9454 2444
pmaaustralia@pmai.org
Editor
Glynn Lavender
pmaaustralia@pmai.org
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PMA Australia welcomes new members
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PMA Australia would like to welcome aboard the following new members.
I know everyone involved in the various associations will welcome you and hope to get to meet you at this years show.
PMA:
Perrin Clarke, Image Bank Australia, Port Douglas QLD
Raj Raman, Raman Investments P/L, Moorebank NSW
John Wadley, Creative Photographic Memories, Atherton QLD
PPFA
Samantha Sampson, Aaron Framed It!, New Lambton NSW
Leanne Gillham, Picture Framing Shed, Bright VIC
Joshua Elliott, Jeer Pty Ltd, Toowong, QLD
PSPA:
Glenn Milligan, LaurElla Photography, Horsley NSW
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PhotoPlus Membership and Kodak - APS Movements
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Wayne Styles passed on the following information to PMA this week notifying us of the imminent retirement of several well known industry members.
On behalf of PMA Australia we wish you all the very best in your retirement.
"PhotoPlus has pleasure in announcing news from 3 of our ''senior'' members.
Effective from 31/01/11 Messers Hans Foeken [Fletchers Castle hill], Wolfgang Becker [Midcity Camera World, Hobart] & Peter De Janko [Greensborough Photo & Video] have decided to ''smell the roses'' & retire.
We at PhotoPlus wish them all well as they discover quality time away from specialty photographic retailing.
Wayne Styles."
There has been a change of direction for Shane Martin:
"Dear KEXDS Retailer,
as of today, 1st February 2011, I am now working for Australian Photo Supplies as National Sales and Marketing Manager. I will still be responsible for the operations and marketing of the Kodak Express Digital Solutions on behalf of Kodak in Australia.
During March APS is running of series of Kodak Express Trade evenings that I along with the rest of the APS team will attend around Australia. I look forward to outlining the plans to you on how we will continue to assist you in marketing your businesses.
You APS Manager will be contacting you shortly with details of these sessions; I do hope you will be able to attend one. My changed email address is below, my mobile phone number remains the same.
Regards,
Shane Martin"
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Extended Warranties and the new Australian Consumer Law
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In a move that shows why the specialty photo industry is such a great one to be involved in Paul Shearer from
Camera House has generously offered to share the Clayton Utz video they are promoting to their members to help them understand the changes the new Australian Consumer Laws affect the sales of Extended Warranties.
Thanks Paul for sharing this information.
Please pass this email on to your staff and get them to watch the video and discuss any issues they may have.
http://tinyurl.com/4vey8rj
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How direct importing is affecting one music retailer
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Hi. Here's an example of a member who is seriously affected by the direct import issues and can show some stats to support it.
Here's his website http://www.melmusic.com.au/
The survey is consistently running at 3 out of 5 (60%) responding that they ALWAYS buy directly from mostly USA (partly Hong Kong and China) and only buy their accessories here in Australia.
You can see on his website what effect this has had on his business - 35% down year on year, 45% staff let go and no work experience kids, when he used to have 20.
He also commented that his last three trade ins were high-end electronic keyboards from a particular large brand, and ALL were 110 volt.
He's also a good example of how to use the FIA on a retailer website.
And finally: he has an interesting approach to the iPhone bar code reader app. Just get a big fat texta and put a vertical line anywhere through the bar code and it won't read. The consumer then comes to ask you for assistance!! This, of course, works in the music products industry as few use bar code scanners at POS.
Article supplied by Sara Hood, Australian Music Association.
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Thank you to Queensland Flood financial donors
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Thank you to those Industry Members who made financial donations to help the SE Queensland Floods victims.
On behalf of PMA and PPFA, a big thank you goes to:
Howard Frank, Camera Electronic Services, Perth WA
Sophie Brown, Sophie Brown Conservation Framing, Stanmore NSW
Steve Rainbow, Articulate Framing, Bellbowrie QLD (Steve's business was flooded also).
Greg Fremstad, FrameTek, Oregon USA
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The Discount Game
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Consumers are becoming increasingly immune to discounts and coupons. Jared shows how to convert the concept from a mediocre offering to something classy and appealing - and tips on the best way to sell gift certificates!
By Jared Davis, MCPF, GCF, Megawood Mouldings, Australia
http://www.marketingmoments.org/the-discount-game-4-06-min-
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| PMA Calendar 2011 | |
Wed Feb 9: PMA QLD Meeting
Pig N' Whistle, Brisbane
Tues Feb 15: PMA WA Meeting
Gerry Gibbs Camera House, Cannington
Wed Feb 23: PMA VIC Summer Golf Day
Growling Frog Golf Course
June 23rd - 26th PMA 2011 Imaging & Entertainment Expo
SCEC, Darling Harbour |
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