As companies look beyond a hunker down mentality and toward growth, excellence in sales strategy and execution has never been more important.  There's lots to do and limited internal talent so firms are turning to RC Scott & Associates for assistance. Since our last e-newsletter,  we've been busy serving clients and building new services. 

Everywhere I go, organizations are wondering how to fully harness social networking.  My associate, Joe Cellucci, who leads a team of software and business process professionals at Enable Consulting, and I have formed SoclWorx LLC, a company dedicated to helping organizations fully capitalize on social networking.  We make sense of the rapidly changing social technology landscape allowing organizations to utilize best of breed software in a cohesive and comprehensive way. 

Sincerely,

Rich

Social networking can and will impact organizations in many ways.  We believe successful organizations need to embrace and manage social networking proactively so it becomes a powerful tool for driving business results. Here are the most common reasons organizations are building a social strategy:

• Measure sentiment.
• Enhance awareness.
• Build community.
• Drive leads and sales.
• Facilitate customer service.
• Improve internal collaboration.
• Assist research and development.
• Protect reputation.

If any or all of these reasons are being contemplated in your organization, SoclWorx is here to help build the plan, introduce the right processes, implement the right technologies, and operate the new social networking nerve center.

SoclWorx is a team of highly skilled information technology and business innovation professionals that work with you to provide the following for your organization:

• Define social networking goals, objectives and return on investment criteria.
• Create an overall social  business innovation approach and architecture blending business objectives with appropriate technical solutions.
• Link your organization to the social web communities where the various target constituents congregate.
• Integrate internal sources such as customer service databases and collaboration tools into the social ecosystem.
• Implement software tools and processes that ensure control and manageability according to corporate governance, information security policy and government regulation.
• Select and implement software tools to listen, understand and engage in relevant internal & external social dialogs.
• Select and implement monitoring and analytic tools to measure social initiatives effectiveness.
• Integrate with existing customer relationship management systems.
• Ensure organizational readiness to fully harness the social  ecosystem.
• Operate the new social nerve center on the organization's behalf.
• Continually review and enhance the technology and business processes to ensure maximum effectiveness.
• Stay current with the social technology changes and keep the organization informed of those  offerings that have relevance.

We bring social networking thought leadership, best of breed software, and top technical know-how to your organization so a comprehensive social networking engagement infrastructure can be established.  This expertise can be applied at many different organizational levels - from corporate-wide to departmental or function specific.  The end result is a systematic social business design to assess, build, and maintain success, grounded in reality.

 Want help harnessing social?  Contact us.