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Counsel for Recruiting Dons and Top Earners
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Download the mp3 audio file version of this newsletter by clicking here.
Brought to you by Pasquale Scopelliti & The Recruiting Manifesto
© 2009, Some Rights Reserved. You may forward this Newsletter to anyone you wish. No changes may be made, and attribution of authorship is required.
October 28, 2009
In this issue:
- Internet vs. Telephone: The Real Answer is Convergence
- Connect with me at LinkedIn
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Greetings!
Welcome to the second issue of TheConsigliori.com
Newsletter! Thanks for reading. What's the most
important thing we'll work on today? As a recruiter, the
opportunities for building your network, for connecting with powerful
players in your space and profitably introducing them to each other,
have never been greater. Today's technology empowers you,
and you need to grab this bull by the horns, jump on and conquer it.
And you will. As you do, you'll find that people want to
talk to you. Therefore, the new technology will add to and
enhance the old technology. You'll spend more time, more
productively on the phone than ever before. That is the
convergence we're calling for, and that's our main story
this time.
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 VS. 
The Real Answer is Convergence |
Here's what surprised me most at the MRI Global Workshop. It was the
passionate, so-hopeful fascination with technology in so many
sessions. These directions weren't just offered, either. They were
met with a truly enthusiastic response from the franchisees in
participation. What hit me even harder was the fact that it was MRI
franchisees that were on stage, leading the charge, too.
For example, I don't think Mickey Kampsen actually showed us how to
Tweet while on stage, but I know for a fact she instantly shot off her
next tweet update as soon as she finished her presentation! And no,
I've never been to Twitter's site yet, and I'm not promising anyone
that I'll end up tweeting! I may, but not today. But, Mickey has
obviously made it all the way there and appears to be loving every
moment of it.
Mickey tells me that she received many thank you messages from people
who couldn't attend the workshop for themselves. Mickey was, for them,
eyes, ears, and a willingness to share observations that empowered a
connection not otherwise possible for non-attendees. That's a pretty
impressive feat for a technology that allows no more than 140
characters per message
Touch Plans
The most important phrase that popped up everywhere was the two words
"touch plans." No, I won't try to offer the tactics or action steps
for you. There are scores of such sources available. It bears great
emphasis to realize that you have friends, recruiters, who can truly
offer you amazing advice and help. Don't be shy to ask for that help.
The Internet is here, and recruiters are leading the charge.
But, along with the new there are questions and problems, absolutely.
How do you balance your time? How should you feel about making cold
calls on the phone, in today's world? In any given moment, should you
be online or on the telephone line? In the recruiting war between the
telephone and the Internet, what wins; what should win?
There are two most important aspects of this that we must address:
1) your emotions, how do you-and even more importantly, how SHOULD you-feel about all this?;
2) the day-to-day time impact or the conflict for limited time and
attention that all these Internet-based directions demand-and most
especially the impact on the time you spend on the phone speaking to
candidates and clients.
My personal answer, resulting from the new Internet initiatives I've
commenced, is convergence. I am absolutely spending time with new
friends that I would not have met otherwise. If the telephone has lost
out, perhaps it might be the fact that, no, I'm not cold calling the
same way I used to. So, we might mark one up for the Internet there,
but it may not be quite as clean a victory as it sounds. If we connect
via e-mail or other means, first, cold, and then when we speak on the
phone we have a head start, does that reduce my rights on being a cold
call seller? I'm not sure that it does...
What is Convergence?
Let's tie down exactly what convergence is. You have a cell phone,
don't you? When you got your first one, what a novelty it was. But
now, you can hardly remember what life was like before, right? And,
you have a computer. If you're like me, your computer still gives you
fits, and you just can't figure out how to get rid of it. But, if you
could, you wouldn't. You're checking things out on Google all the time
now, and your e-mail has become something you just weave into your life
and work. Allow me to ask, do you have a Blackberry yet? Most recruiters do. I
don't, yet, but I think I know what one is. And, here's my question to
you, is it a phone or a computer?
The answer is convergence. Back when we first started hearing about
convergence, we were told our TVs would all be computer screens. While
we do have computer screens that we can watch movies on, now, most of
us still keep our TV and our computer as separate things. This is NOT
because of technology. It is completely because of our old ways as
users. We just haven't made the leap yet, but we will. Convergence is
everywhere. Here's a big brother type of convergence I detest. I hate
traffic cameras that send me a ticket by way of the US Postal Service.
How many technologies are involved in this intrusion? Radar
technology, obviously, high speed camera, extraordinary data base power
and the political will of the government to enforce the speed limit.
The Outcome
This is the answer to the question of Internet versus the Telephone,
for you as a recruiter. Let's focus on the first of the two
words above, the "touch" in touch plans. As we
converge social networking into our practice, each candidate we speak
to will have a way of learning who we are, by touching our social
network profiles and pictures. And, as you work with your
candidates, just as you've always coached them on their resumes,
you'll now help them make their own social networking investment
stronger, more effective. Think about it, when you're on
the phone with your candidates, you should be looking at their live
profiles and guiding them to yours. This becomes a type of
stronger touch in both ways, the telephone and the Internet.
The same is absolutely true for your clients. You've
always sought to help them improve their hiring processes and
practices. Now, you can work with them to win the war for talent
in the social networking trenches, together. Again, what a
powerful topic of telephone conversation, live. And, what a
spectacular value you'll deliver.
The result of all
this, simply put, is that your investment into such things as social
networking is succeeding when it supports new placements. We'll
know that this is happening, in advance, by watching your telephone connect
time go up, not down. The point of all this is to reach out and
connect-BOTH WAYS. The new power to connect that this
convergence gives you is amazing. These connections are the true
goal, and your new power to make these connections will improve your
performance.
And how should you feel about all this? That's what we'll address in
Part 2. For now....
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Connect with me on LinkedIn!
I'm taking my own advice! Check out my new profile on LinkedIn. And
by new, I mean less than two weeks old, but I've already received some
fantastic recommendations from clients and colleagues.
Click the badge below to go straight to my profile:
And while you're there don't forget to click where it says...
"Add Pasquale Scopelliti (pasquale@theconsigliori.com) to your network"
I'd love to have you as part of my network!
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Yours in honor
and faith,
Pasquale
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