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'Say No' to Cardboard People:
What Does Your Online Bio Say About You?
 Wondering what 2010 has in store for you? Here at Cat's Eye, we are very excited about a new project we will launch next month. It's going to be big and full of the help and support many of you have been asking for. Stay tuned.
The Twitterverse was all abuzz last week with the news that Pepsi pulled its $20 million-media spend from Super Bowl advertising and is redirecting it to social media.
Even the big guys are catching on. Learning how important it is to engage us in conversations. To show us the people behind the brand.
And stuffy corporate-speak-you know, the About page that makes you wonder, "What are they trying to say?"-is on its way out, too. These days, customers want to see the face and voice behind your company.
Say No To A Cardboard Bio
Take the online bio. Most of us have the "this is what I do" thing down. But leaving the cardboard person at the doorstep? Not so much. After reading a guest blog post I wrote for Jay Ehret, Twitter's TheMarketingGuy, my friend, marketing strategist Joe Hage , rewrote his Twitter bio:
Fearless experimenter, senior marketing guy w/big ideas: strategic ones, bold ones, rejected ones. Big-word user. Blogger, humorist, husband, dad to Zach + Luke.
Who would not be intrigued by Joe's bio? You probably want to go and follow him right now, don't you, just to find out who this I'll bet "fearless experimenter" is. Watch for future Marketing HotSpost issues where I'll show you how to write bios like Joe's-so the real you shows up online.
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Thinking about a new blog or website to go with that brilliant bio? Take a look at what a WordPress website or blog can do to help you meet your 2010 marketing and sales goals.
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