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Give Your Emails More Marketing Smarts:
5 Things a Good Signature Line Will Do
 Emails are so automatic for us that we usually don't give them a thought. We are sending and receiving them all the time.
According to Tadicati Group, we send 183 billion messages a day, which figures to be 2 million a second. When you remove the spam (which, granted, is huge), still, that leaves 1.3 billion messages a day.
What this means, of course, is that you have a free marketing tool to use every day-and multiple times a day. How can you use this tool? With a few simple changes to your email signature line.
5 Things a Smart Signature Line Can Do
Most email programs will allow you to customize your signature line so the information is at the end of every message you send out. The basic stuff-company name and contact info-is good, but consider other ways your signature line can be part of your marketing to:
1. Strengthen your brand. List your services and include your tagline, so even new people you are communicating with know who you are and exactly what you do. And the people you already know? Just more opportunities to strengthen your brand.
2. Drive traffic to your website. Always provide a direct link to your website. You'll get increased traffic from people who are either just curious about you or actually happen to be looking for a service you provide.
3. Promote a special offer. From time to time, provide a short line with a special offer and a call to action. You never know who you will be hitting at just the right time.
4. Build your mailing list. If you have a newsletter, or special report with a "join our list" offer, link to it. Over time, you will pick up new subscribers.
5. Attract more readers to your blog. We also provide links to our blogs- me to my marketing blog and Bob to his WordPress blog. Just think of how many new people you can potentially expose to your blog.
Be sure to take a peek at your signature line every 30 days or so to be sure the information is still relevant.
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