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Website Redesign:
5 Copywriting Questions to Ask Yourself
These days, especially if you have a WordPress website, you can easily make updates as your business grows and evolves. When your target client and message change, it's a good idea to make sure the content of your website reflects that.
Sure, you want the details right. But you also want your site to reflect the heart of your business. Because that is what your clients and customers will respond to. When you engage their senses and emotions, they will stick around-to the end of your message.
5 Copywriting Questions to Ask Yourself in a Website Redesign
To get your content right, with a nice balance of facts and emotional appeal, ask yourself these 5 questions:
1. Is the content focused on my needs or those of my clients? Are you talking too much about yourself: your experience, your degrees,
your portfolio? Because your visitors don't care about that. All they
want is a solution to their problems.
2. Do the words I use show that I know my audience? What works for accountants with MBA's or company CEO's would be disastrous if you are selling to teenagers looking for the best deal on a skateboard.
3. Do I know my business's brand and personality? Try narrowing your company's brand down to three adjectives: Is it loyal, fun-loving, serious, friendly, trustworthy, playful, reliable, irreverent, or something else? Keep these descriptive words in the back of your mind as you write your website's copy.
4. Does my passion about my business show? Picture your copy as eyes. Is your visitor seeing them light up when you talk about your product or service? Don't be afraid to get excited. Show in your copy that you deeply believe in what you do. It will shine through in your message.
5. Does my unique "voice" come through in the website copy? Every website visit is a conversation. Visitors click to ask questions. The answers you give them show them who you are. It's simple: Know your company's brand and personality and put that voice in your copy.
For more ideas for marketing your business in ways that attract more customers, visit our blog. And if you are in the Seattle area, sign up for our free Biznik workshop, Marketing with E-Newsletters: Give Your Readers What They Want.
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