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December 2011
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INDUSTRY FORECAST
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Restaurant Outlook Looking Up
The National Restaurant Association's Restaurant Performance Index remained steady in October.
The good news is that restaurant operators have a mostly positive outlook about sales growth in coming months. Also restaurant operators have a positive outlook for the economy overall.
For the full article, click here.
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PCI COMPLIANCE
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Your Business is AT RISK if you are not PCI Compliant!
 Don't risk having your customers' credit card data falling into the wrong hands. Make sure your restaurant is PCI Compliant.
The PCI (Payment Card Industry) and PA-DSS (Payment Application Data Security Standard) are designed to provide you with the information and technical standards needed to mitigate the risks associated with storing, processing and transmitting your customers' credit and debit card data. The thing to remember is that you are "contractually" responsible to make sure the data is secure while in your possession.
Protect your business today:
click here to learn more. And contact DCRS to find out if your business is PCI-Healthy!
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SOCIAL MEDIA
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Bring Diners to Your Door with Location-Based Marketing
Location-based marketing - that is, using global positioning technology to send geographic-specific marketing messages to consumers over mobile devices, is a large and growing opportunity for restaurants and other types of businesses.
Location-based mobile marketing delivers text messages to consumers on their phones when they are near your restaurant. Special offers, discounts and loyalty rewards are common components of an LBM plan.
Foursquare is one of the most popular location-based marketing applications used to drive revenue. For tips on how to use Foursquare to boost sales, click here.
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Happy holidays! We hope 2011 was a good year for you and we'd like to take a moment to thank you for your business.
We wish you a very happy and healthy new year and all the best for 2012!
The economy is slowly improving and that's good news for all of us. We look forward to providing you exceptional service and support next year and well into the future.
Best regards,
Steve
Steve Kramer
DCRS Solutions
dcrsnews@dcrs.com
800-231-0166
314-739-6666
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MICROS AND TABBEDOUT - MOBILE PAYMENTS MADE SIMPLE
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 There are 90 million smartphone users in the U.S. and now there is a fast, secure and easy way for them to pay tabs at bars and restaurants with an app called Tabbedout. The mobile payment app is a convenient way to open view and pay your tab from your smartphone.
Merchants experience increased sales, payment security and operations efficiency with MICROS RES 3700 POS system interface to the consumer's Tabbedout solution. Customers are able to pay on their own time, so restaurants and bars can serve more people, especially during peak hours. Tabbedout means no more credit cards left behind.
Tabbedout is a powerful payment solution that is available for free on both iPhone and Android devices and users can securely store their credit card information directly on their phone. Aside from payments, users can use Tabbedout to share their social experiences with friends via Facebook, Twitter and Foursquare.
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Call DCRS today to find out about integrating the MICROS 3700 with Tabbedout.
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Matt Kramer 
Matt Patterson
Justin Wells
DCRS Solutions
dcrsnews@dcrs.com
314-739-6666 or 800-231-0166
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SURVEILLANCE SYSTEMS:
A WORTHWHILE INVESTMENT
 The National Restaurant Association estimates restaurant losses due to internal theft exceed $20 billion annually. Integrate Remote Eyes surveillance with your restaurant or bar POS system and minimize employee theft, protect against liability and fraudulent claims, improve your operations management capability, and reduce losses.
An internal surveillance system not only provides security but also helps your business become more profitable by reducing shrinkage and increasing worker productivity. Remote Eyes from DCRS integrates with your existing point of service equipment. It also allows you to view and manage multiple locations remotely.
Remote eyes is a comprehensive combination of application, integration, and security, giving you the ultimate tool for managing your bar or restaurant.
Click here to watch a Remote Eyes demo. Call or email us today for more information, a free site assessment and quote..
You can reach us at 314-739-6666 or 800-231-0166.
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STARBUCKS FINDS INSTANT SUCCESS
WITH MOBILE PAYMENT APP
Customers apparently are finding buying via mobile as addictive as the company's coffee.
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain.
The mobile-payments initiative has built momentum recently and its usage is growing exponentially and millions of people have downloaded the app.
Additionally, $110 million has been reloaded to customers' Starbucks cards via mobile, Brotman says. For comparison's sake, $2.4 billion was loaded onto Starbucks cards overall in 2011.
When asked why mobile payments seem to have caught on at Starbucks, Brotman said he thought convenience was a major factor. "It's a faster, easier way to pay," he said. "We not only developed the feature, but we also rolled out scanners in our locations."
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FEEDBACK PLEASE!
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The Z Report is looking for comments, ideas, and suggestions about how we can help YOU, our customer, better utilize your technology.
Please contact us as often as you'd like at dcrsnews@dcrs.com.
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