Capture Your Customer's Attention!

Digital Menu & Marketing Systems

One of the latest tools to emerge in the restaurant industry is the Digital Menu and Marketing System.  A fully integrated feature of the MICROS RES point-of-sale system, this dynamic technology displays menus while simultaneously drawing customers' attention to other information, like current store promotions.

Menu and price changes are made concurrent with the POS and seamlessly update almost instantaneously, resulting in an increased level of accuracy between the price displayed on the menu and price charged to the customer. 

What can a MICROS DIGITAL MENU & MARKETING SYSTEM do for YOUR BUSINESS? 

Excite customers with multimedia presentations. Reduce visual clutter by maximizing screen real estate with looped, multiple messages. 

Make everything look appetizing for a hungry customer waiting in line. Steam may rise off of a baked potato, and flames may kiss a burger before it is placed onto a bun.

Market new products.  For unfamiliar new products that customers might not try, digital menu systems allow you the tool to visually market these new items.

Eliminate the need for changeable menu boards. Menus that previously became grimy and coated with ketchup and grease are being replaced by dynamic displays that show the food not only in vivid color, but also in action. 

Entertain customers.  Digital marketing systems are a perfect way to enhance the customer's experience, while entertaining them when waiting in line or eating.

Influence menu item selection. As diners contemplate the many menu items, digital menu systems can present a powerful, visual influence on the menu item selection.

Present multiple specials.  With rotating content, digital menu systems make it extremely easy to present multiple specials.   

Consumers alway respond favorably to what is perceived as "a good deal."

      DIGITAL MARKETING SYSTEMS are now installed at Micros RES 3700 sites in ST. LOUIS!  

Contact us for information on how you can benefit!  

Matt Kramer