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GMROI - Gross Margin Return on Inventory (Investment) - is the #1 measure of inventory productivity. The ROI believes that every retailer should embrace and use GMROI.

GMROI tells you how many Gross Margin dollars you are getting back for each dollar you have invested in inventory.  That's why some call it the "earn 'n turn" calculation. Now, The Retail Owners Institute makes it easier than ever for you to put this powerful tool to work in your retail operation.

Introducing...the GMROI Course & Calculator

Available exclusively from The ROI, the online, self-paced

GMROI Course teaches 

• what GMROI is
• how to calculate GMROI
• why and how to use GMROI
• how to project GMROI in your business; optimize your buying strategies before you place merchandise orders!

It likely will take you less than an hour to work through the GMROI Course, read the entertaining Case Studies, and solve one of the Case Studies while practicing with the GMROI Calculator. The Course includes a listing of GMROI for each of 52 different retail segments. (Hint: there is NOT one GMROI that is "right" for every retailer.) There's even a Final Test - with a personalized Certificate of Mastery if you score high enough!

Then, continue to use the GMROI Calculator to evaluate your own buying strategy. Make adjustments to sales, or margins, or turns. Immediately see the impact. For instance: 

• How much impact is there from getting more margin?  Or is it better to try to raise turns?  
• What if I bought from distributors? I know my margins would go down, but I wouldn't have to buy so much at once, so my turns would go up.  Which is better?

Take the GMROI Course today. Start immediately to take advantage of using GMROI in your own business. See for yourself why the real pros in retailing depend on GMROI. 
Go here for more information. 

FREE to ROI Members!

From ROI's Re-Inventing Retail Blog
Big Box Store's Dilemma - Great Customer Service...for Amazon's Customers?!?
Remember how Big Box stores would "draft" on the specialty retailers? Let the specialty stores introduce the new products and provide the customer service/education, only to have the shopper go buy from the lower-priced category killer? Guess what's happening now? The Big Box stores have become the "specialty store" for the online retailers.  Read more here, and join the conversation.

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