NEWSLETTER www.WatermenArt.com
Issue: 14
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 The Art Show Circuit  
 
by Bill Hudson
 
On May 15th and 16th I exhibited at the Beverly Hills Affaire in the Gardens. I really enjoy that show. It has great art, in a great setting, with a lot of foot traffic and it's only 45 miles from my home. It costs $30 to be juried and $330 for a booth location. My sales are reasonably good and there are no commissions. The show also occurs twice each year (May and October). I don't do many shows, so I feel very fortunate to be in the Affaire in the Gardens and have it so close to home.
 
Many of the artists that I've met there travel from one show to the next. This is their primary source of income. Their selection of shows and schedules is extremely important and can become a complex process. To determine what show circuit is best they must factor all parameters that affect profitability. As I was driving home from the show Saturday night, I was wondering how they sort through all the information, submit applications on time and so forth. Well, on Sunday morning I met Greg Lawler. Since 1993, Greg has compiled and made available for a reasonable fee his Art Fair Source Book. Reference www.ArtFairSourceBook.com. There are hard copies and on-line versions. Greg's staff keeps stats on over 1,280 art and craft fairs in the U.S. His data include: 
 
  • Attendance
  • Critical dates ( start, days, application available and submittal deadline, jury notification, balance due)
  • Locations
  • Number of each media exhibited
  • Exhibitor selection (images, jurors, number of applicants, number of exhibitors, jury exempt, number re-applying, number returning)
  • The setting (e.g. outdoors)
  • Security available
  • Space size
  • Electricity?
  • Artist's presence required?
  • Reproductions allowed
  • Fees (application, space, commission, sales tax)
  • Awards
  • Information about the organizer ( contact, organizer, address, phone, fax, website, email)
  • A Report Card on approximately 20 parameters
  • Sales (highest gross, lowest, best price range, average)
  • Artist reports for each show
     
    For directions on how to access this highly useful information contact Greg at:
                      
     www.ArtFairSourceBook.com                                   greg@artfairsourcebook.com                                  
    800-358-2045
    503-704-5122
  • Here's what artists are saying about the Watercolor Pocket Guide...
     

    "I'm truly enjoying your wonderful book....The book is just full of information for both the beginners as well as the advanced painters. I appreciate the size (so handy it fits into my bag), the amount and quality of information."   -  Joan  Wiley

     

    "I have spent a lot of money on art books, but none explains it all like you do in one shot."   -  Susie Nemec

     

    "This book is a very useful tool for experienced painters reminding them again of ideas and techniques that they may not have used for some time or perhaps did not know at all."  -  Donald Simpson

     

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     Announcements
     
    • Art-A-Fair
       June 25 - August 29
                     777 Laguna Canyon Rd
                     Sun thru Thur:  10am - 9pm
                     Fri and Sat:  10am-10pm
                     949-494-4514   
                     www.art-a-fair.com
     
    • National Open Juried Art Exhibition in Stockton, CA
      The 56th Juried Exhibition at The Haggin Museum sponsored by Stockton Art League.  September 2 - October 31.  Cash awards over $5000.  Open to all US artists.  No photography or computer art.  CD deadline July 7, 2010.  Juror: Margot Schulzke.  Prospectus: #10 SASE to Teresa Hickey, 1031 Elmwood Ave., Stockton, CA  95204 or www.hagginmuseum.org  Inquiries: elmhickey@sbcglobal.net
       
     
    • Festival of Arts
                           July 5 - August 31
                            650 Laguna Canyon Rd
                           10am - 11:30pm daily
                           949-494-1145 
                           ww.lagunafestivalofarts.org  
     
    • Sawdust Art Festival
                June 25 - August 29
                              935 Laguna Canyon Rd
                              10am - 10pm daily
                              949-494-3030   
                              www.sawdustartfestival.org 
     
     
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