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Sunrise Speak - Arizona Edition

 December 2011

Resident Quality Improving
Resident quality improving With higher occupancy rates and rents inching up, the market has generally been treating our industry pretty well. Now from Multifamily Executive Magazine comes a report that the general quality of renters is also improving. Household incomes for renters are typically higher and, though not every applicant is accepted, there's a much better chance right now that credit reports will provide positive news.
Computers Improve Efficiency, Profitability
For about a decade the country's biggest landlords have used powerful software tools to set rental rates on new and renewing leases. Patterned after the technology used to price airline tickets and hotel rooms, the software weighs competitors' rental rates, market conditions, seasonal trends and hundreds of other variables to recommend the highest feasible rent for each apartment at a given time. Which is why Sunrise Management has been working with Yieldstar to maximize the returns on properties in our portfolio.

Congratulations Mark of Excellence Winners!
They Want Upscale Renters in Tucson
The headaches of homeownership seem to be never-ending, and a lot of folks are walking away these days. Perhaps it's no surprise, then, that Tucson developers are now building rental properties that are dead ringers for privately owned homes, but without the hassles. Geared towards high-end renters, these units are perfect for consumers still recovering from the housing crash who don't want to be saddled with a mortgage anymore.

All Politics Is Local
According to a Pew Research Center analysis of newly available government data, median wealth of white households is now 20 times that of black households and 18 times that of Hispanic households. Given that Hispanics are the fastest growing minority in the US, the upcoming elections, and John McCain's recent prediction that the Hispanic vote is "up for grabs in 2012," this economic disparity has potential to have huge results on the industry a year from now.
Vol. 16, Issue 12
In This Issue
Resident Quality Improving
Computers Improve Efficiency, Profitability
They Want Upscale Renters in Tucson
All Politics Is Local
Who Is Sunrise Management?
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Who Is Sunrise Management?

Currently managing almost 10,000 units in California and Arizona, Sunrise Management is committed to excellence in all that we do, each and every day.

Since 1978, our day-to-day goals have remained the same: To Consistently Provide Spectacular Customer Service, to be on the cutting edge of technology and innovative marketing, and to provide the vision needed to unerringly achieve our clients' real estate investment goals.

Sunrise is an IREM Accredited Management Organization®. Our team includes a highly-trained staff of CERTIFIED PROPERTY MANAGERS® (CPM®) and ACCREDITED RESIDENTIAL MANAGERS® (ARM®), the industry's most respected credential for residential site managers.

For information on how to make Sunrise Management the key to your success, contact Principal Joe Greenblatt at 858-751-6321.profile