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Sunrise Speak - California Edition

 September 2011

Squeezing More Business from Your Business
Squeezing More Business from Your Business Tight times demand maximizing every sales lead, and call centers seem to be the solution. This little nugget comes from a report in Apartment Finance Today, which profiled LevelOne's successes helping multifamily owners capture every call, email, and sales lead, 24/7. By speeding up responses to inquiries of properties with just a few hundred units, they seem to level the playing field against larger competitors. Significant returns on the investment also appear to be the norm.

Freddie Steps Up Multifamily Loans
Freddie Steps Up Multifamily Loans The Wall Street Journal reports Freddie Mac's plans to accelerate its program to purchase loans backed by apartment buildings, increasing the availability of financing for landlords and helping to bolster the multifamily real-estate market. The bulk of the loans will be packaged into commercial mortgage-backed securities and sold to investors, which have shown strong demand for CMBS that are issued by government-backed entities such as Freddie Mac and Fannie Mae. This comes at the same time as investors have been stepping away from CMBS packaged and sold by private investment banks.
"It is better to be looked over than overlooked."
- Mae West
News reports: Economic Climate
Favors Apartments
News reports: Economic Climate Favors Apartments 
The San Diego Business Journal reports rising apartment demand is encouraging construction projects. "Improving regional apartment fundamentals, including limited supply and ample financing available to well-capitalized developers, are favoring apartments over condos and single-family offerings at the moment," the story says.

 

Meanwhile, the Federal Reserve observes "The demand for apartment rentals has gone up in the San Francisco District, which includes the San Diego area."

 

Read more - then take another look at that Freddie Mac story...
Apartment Recycling is Now the Law
Apartment Recycling is Now the Law Governor Brown has signed legislation establishing the Renter's Right to Recycle Act. Starting next year, multifamily owners with five or more apartments will be required to provide paper, plastic and can recycling services to residents of their properties.

At present, fewer than 40% of the state's 7 million apartment dwellers have the option of recycling from their homes, and the statewide apartment recycling rate is just 15%.

The law also prohibits local agencies from issuing a building permit to a development project unless the project provides adequate areas for collecting and loading recyclables.
Vol. 16, Issue 9
In This Issue
Squeezing More Business From Your Business
Freddie Steps Up Multifamily Loans
News reports: Economic Climate Favors Apartments
Apartment Recycling is Now the Law
Who Is Sunrise Management?
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Who Is Sunrise Management?

Currently managing almost 10,000 units in California and Arizona, Sunrise Management is committed to excellence in all that we do, each and every day.

Since 1978, our day-to-day goals have remained the same: To Consistently Provide Spectacular Customer Service, to be on the cutting edge of technology and innovative marketing, and to provide the vision needed to unerringly achieve our clients' real estate investment goals.

Sunrise is an IREM Accredited Management Organization®. Our team includes a highly-trained staff of CERTIFIED PROPERTY MANAGERS® (CPM®) and ACCREDITED RESIDENTIAL MANAGERS® (ARM®), the industry's most respected credential for residential site managers.

For information on how to make Sunrise Management the key to your success, contact Principal Joe Greenblatt at 858-751-6321.profile