Sunrise Management
May 2011
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Exciting Changes at Sunrise
Joe GreenblattWe're excited to announce the re-alignment of our senior management team under the leadership of CEO Joe Greenblatt and Executive VP Pete Smith. "Our team is focused on organizing for growth, expanding our technology initiatives, and enhancing our investor and residential relationships" notes Mr. Greenblatt. With additional leadership announcements expected soon, Sunrise is reinforcing its commitment to providing a consistently positive residential experience and delivering state-of-the-art communications suitable for a web 2.0 world.
SoCal's Market Continues Climbing
SoCal's Market Continues Climbing
Southern California may have missed out on the 2010 economic up-tick, but it looks like we're back in the game in 2011. For the first time in the current sales cycle, most of the Southland markets have been posting meaningful rent increases. More importantly, the higher rents now appearing in LA, San Diego and Orange County during the first third of 2011 have not required occupancy sacrifices.

California's economy "should begin showing more strength against a background of gradually accelerating national and global growth."
- Dana Johnson,
Comerica Chief Economist
Niche Marketing - Multi-Generational Housing
Niche Marketing - Multi-Generational Housing Necessity is the mother of invention, right? That's why an Arizona-based developer is breaking ground on multi-generational, multi-family housing communities. The move is fueled by economic necessity and a growing diversity of area demographics. While starting in San Francisco, it's a niche that could prove very lucrative in the future.

Solar? Wind? Geothermal? You Tell Us
Solar? Wind? Geothermal? You Tell UsWith California's renewable portfolio standard (RPS) now law, renewable energy use in the state will increase significantly. By 2020, look for load-serving entities to derive 33%+ of their electricity from renewable sources, and 70% of that will come from California.
Vol. 16, Issue 5
In This Issue
Exciting Changes at Sunrise
SoCal's Market Continues Climbing
Niche Marketing - Multi-Generational Housing
Solar? Wind? Geothermal? You Tell Us
Maricopa County Case History
Legislative Corner
Who Is Sunrise Management?
Maricopa County Case History
Maricopa County Case History
Maricopa County leads the way, using GIS software to analyze and improve street sweeping management and lower maintenance costs.

You never know WHAT you'll learn! 
Legislative Corner
CA AB 818 requires multifamily complexes
(5+ units) to provide recycling for tenants.
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Who Is Sunrise Management?

Currently managing almost 10,000 units in California and Arizona, Sunrise Management is committed to excellence in all that we do, each and every day.

Since 1978, our day-to-day goals have remained the same:  To Consistently Provide Spectacular Customer Service, to be on the cutting edge of technology and innovative marketing, and to provide the vision needed to unerringly achieve our clients' real estate investment goals.

Sunrise is an IREM Accredited Management Organization®. Our team includes a highly-trained staff of CERTIFIED PROPERTY MANAGERS® (CPM®) and ACCREDITED RESIDENTIAL MANAGERS® (ARM®), the industry's most respected credential for residential site managers.

For information on how to make Sunrise Management the key to your success, contact Principal Joe Greenblatt at 858-751-1767.profile