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Wednesday, March 5, 2008
Upcoming Events
Customer Service Seminar
Free for all Chamber members
$20 Fee for non-members
Thurs., Mar. 6
8:30 AM - 10:00 AM
Laredo Community College
De La Garza Bldg. Rm #101
 
Ribbon Cutiings
Lakeside Pharmacy
Fri., Mar. 7 - 12:00 noon
2337 Endeavor Ste.C
(Behind Las Cananas across the LEC)
 
Church's Chicken of Laredo
Fri., Mar. 7 - 5:00 p.m.
2201 E. Saunders
 
The Rock Fitness Extravaganza
Sat., Mar. 8, 9:00 a.m. - Noon
1705 Jacaman
 
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Greetings!

Did you know that the Chamber is always on the lookout for issues that could affect Laredo businesses and our community at large in a positive or negative way?

 

The Chamber engages in dialogue with representatives at all levels of government - federal, state, city and county - as well as other public and private agencies on economic issues that affect the business community. The Chamber provides information and feedback to help promote increased understanding of our member's concerns.  We're here to help your voice be heard.

INTERNET ADVERTISING FOR SMALL BUSINESSES

SEARCH1Your Web site is finally live ? Now the real work begins. If you don't spread the word, your fabulous new site will be like the proverbial tree in the forest, falling with no one to hear. Luckily, Internet advertising can help you reach millions of people at a fraction of the cost of traditional marketing techniques.

Before you begin seeking out advertising avenues, develop an advertising budget. If you don't have the funds to wage a large-scale campaign, don't panic. There are many online advertising options that are inexpensive and effective.

Next, give serious thought to where you want to place your ads. If you sell a particular type of product, do some research and buy ads on sites that offer complementary products or services that tie in with what you sell. If you need to reach a wide variety of people, a popular general interest Web site would be the best place to start.

Here are three of the most popular online advertising strategies.

Link exchanges can be great, especially if your advertising budget is limited (or nonexistent). Find merchants that sell complementary products, and offer to trade text links or ads with them. 

Newsletter advertising is a great way to reach select groups of consumers. Because newsletter advertising is targeted, it can be expensive. If your budget is tight, you can always start your own newsletter campaign.

adwordsBudgeted advertising, such as GoogleAdWords, allows you to purchase a set of keywords, set a limit on how much you want to spend, and have your ad display until that limit is reached. This is a particularly useful way to track your campaign success, and has been a boon to small business owners.

Once you've graduated from these techniques, or if your budget allows it, try approaching popular news services, Web-based email providers, and other sites that reach a large segment of the population. While this can prove very expensive, in return, you have the potential of reaching millions of new customers.

No matter which avenue you decide to take, give serious thought to your "creative" side. Whether it's just a text link, or whether it's a complete banner-ad campaign, the creative can make or break your advertising initiative. Try several variations, track them, and see which ones perform best.

NEW IMMIGRATION AND EMPLOYEE ELIGIBILITY

uscThe Immigration and Nationality Act (INA) governs immigration and citizenship in the United States. The INA is especially relevant to small business owners since it includes provisions addressing employment eligibility, employment verification, and non-discrimination. This guide provides an overview of these provisions, and assistance on how to comply with the INA.

Employee Eligibility Verification (I-9 Form)

Federal law requires employers to verify an employee's eligibility to work in the United States. Within three days of hire employers must complete an Employment Eligibility Verification Form, commonly referred to as an I-9 form, and by examining acceptable forms of documentation supplied by the employee, confirm the employee's citizenship or eligibility to work in the United States. Employers can only request documentation i9specified on the I-9 form. Employers who ask for other types of documentation not listed on the I-9 form may be subject to discrimination lawsuits.

Employers do not file the I-9 with the federal government. Rather, an employer is required to keep an I-9 form on file for 3 years after the date of hire or 1 year after the date the employee's employment is terminated, whichever is later. The U.S. Immigration and Customs Enforcement (ICE) agency conducts routine workplace audits to ensure that employers are properly completing and retaining I-9 forms, and that employee information on I-9 forms matches government records.

Hiring Foreign Workers

HireThe U.S. Department of Labor enforces labor standards provisions of the INA that apply to aliens authorized to work in the United States under certain nonimmigrant visa programs (H-1B, H-1B1, H-1C, H2A).

  • Hiring Foreign Workers: Compliance Assistance Materials
    This guide describes the requirements on the part of employers seeking to hire nonimmigrant aliens as well as procedures for obtaining labor certification.
  • Foreign Labor Certification
    Provides information on necessary labor certifications for employers to bring foreign workers into the United States.
  • Hiring Guest Workers
    Describes the U.S. Department of Labor's certifications issued for permanent and temporary employment under the following programs: Permanent Labor Certification; H-1C Nurses in Disadvantaged Areas; H-2A Temporary Labor Certification (Seasonal Agricultural); H-2B Temporary Labor Certification (Non-agricultural); and D-1 Crew members Certification.

Fair Employment Practices (Non-Discrimination)

The INA includes provisions that protect U.S. citizens and certain work authorized individuals from employment discrimination based upon citizenship or immigration status discrimination. The INA protects all work authorized individuals from national origin discrimination, unfair documentary practices relating to the employment eligibility verification process, and from retaliation.

The U.S. Department of Justice enforces the INA's non-discrimination provisions, and provides the following guidance to help small businesses understand these provisions:

No-Match Letters

When an employer sends employee's W-2 form to the Social Security Administration (SSA), the employee's name and social security numbers is checked against SSA records. The U.S. Immigration and Customs Enforcement (ICE) will also verify the accuracy of information on I-9 forms. If either (or both) SSA or ICE cannot verify employ information, a no-match letter will be sent to the employer indicating that the employee's name or social security number did not match government records.

22If you get a no-match letter for an employee, avoid taking immediate adverse action against the employee. A no-match letter simply says the employee's information did not match government records, and is not necessarily an indication that the employee is ineligible to work in the U.S. In fact, firing an employee solely on the basis of a no-match letter may open you up to a discrimination lawsuit. At the same time, if you do not follow up on a no-match letter in a timely manner, you may be cited for knowingly employing an unauthorized worker, which is a violation of Federal law.

So, how do you act on a no-match letter while protecting yourself from legal action from both an employee and the federal government? Current regulations do not provide procedures that help protect an employer from allegations that he knowingly employed unauthorized workers. However, the ICE has proposed new rules that specify "safe harbor" procedures that an employer should follow when receiving a no-match letter. These new rules do not necessarily protect the employer from allegations of discrimination.

The following resources provide more information about ICE's safe harbor procedures and protecting yourself from allegations of unlawful discrimination:

BUSINESS TERM OF THE WEEK
Four P's of Marketing:
Four major controllable factors of any marketing mix: Product, Price, Place (distribution), and Promotion.  Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketers can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change. Making large changes in any of the four Ps can be considered strategic.
Robert Alexander Eads
Vice President of Operations/Chief Operations Officer
Laredo Chamber of Commerce