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Wednesday, February 13, 2008
Upcoming Events
Ribbon Cutiings
Videomatic
Fri., Feb. 15 - 12:00 noon
5112 McPherson Ste. 105
 
Paul Young Suzuki
Wed., Feb. 20 - 11:30 AM
2420 Jacaman Road
 
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Greetings!

Do you know where to vote?

On your Voter Registration Card, you will see a precinct number. Your residence is located in a specific "precinct" or area within the county where you will vote on Election Day. In some cases, precincts may be combined to accommodate joint local elections, so always consult your County Clerk or Elections Administrator in the days before an election for the address of the polling place where you're to vote.

WEBB COUNTY Elections Administrator
Oscar Villarreal
1110 Washington, Ste 103
(956) 523-4050
(956) 523-5006
Advertising and Marketing

Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns.

watchesBut there's more to a winning marketing plan or advertising campaign than a profitable product or service. Advertising and communications that are unfair, untruthful or purposely deceptive can result in costly penalties for your business. The following topics provide information on the legal issues involved in advertising and marketing a small business:

The following resources provide general information and advice on how to market and advertise your small business.

  • Marketing and Advertising Basics
    U.S. Small Business Administration provides these comprehensive marketing how-to guides for small business owners. Topics include writing a marketing plan, market research, e-marketing, and advertising.
  • Small Business Guide to Market Research
    Guide to getting started in market research, includes sources for government statistics that will help you learn more about your customers and competitors.
DEGREE PEDIGREES

Avoid Fake-Degree Burns By Researching Academic Credentials

If you're a hiring manager or human resources professional, chances are you review applications and resumes from people who want to work for your organization or who want to be promoted. Some applicants may list credentials - like a bachelor's, master's, or doctoral degree, or a professional certification - that sound credible, but in fact, were not earned through a legitimate course of study at an accredited degreeinstitution.

Federal officials caution that some people are buying phony credentials from "diploma mills" - companies that sell "degrees" or certificates on the Internet without requiring the buyer to do anything more than pay a fee. Most diploma mills charge a flat fee, require little course work, if any, and award a degree based solely on "work or life experience."

According to officials from the Federal Trade Commission (FTC), the Department of Education, and the Office of Personnel Management (OPM) bogus credentials can compromise your credibility - and your organization's. You could place an unqualified person in a position of responsibility, leaving your organization liable if the employee's actions harm someone. You could hire a person who is dishonest in other ways, exposing your organization and colleagues to potential damage. And if the bogus degrees are brought to light, you risk embarrassment.

The agencies have teamed up, putting new tools in place to help you weed out bogus academic credentials and insure the integrity of your hiring process.

Tell-tale Signs of a Bogus Degree

Although it's not always easy to tell if academic credentials are from an accredited institution, the federal officials say there are clues to help you spot questionable credentials on a resume or application. Look for:

Out of Sequence Degrees. When you review education claims, you expect to see degrees earned in a traditional progression - high school, followed by bachelor's, master's, and doctoral or other advanced degrees. If an applicant claims a master's or doctoral degree, but no bachelor's degree - or if the applicant claims a college degree, but no high school diploma or General Educational Development (GED) diploma, consider it a red flag, and a likely sign of a diploma mill.

Quickie Degrees. It generally takes time to earn a college or advanced degree - three to four years for an undergraduate degree, one or two Diplomayears for a master's degree, and even longer to earn a doctorate. A degree earned in a very short time, or several degrees listed for the same year, are warning signs for the hiring official or the person doing the preliminary screening.

Degrees From Schools in Locations Different From the Applicant's Job or Home. If the applicant worked full-time while attending school, check the locations of the job and the educational institution. If the applicant didn't live where he went to school, check to see if the degree is from an accredited distance learning institution, using the steps described under 'Checking Out Academic Credentials.' If the degree is not from a legitimate, accredited distance learning institution, it may be from a diploma mill.

Sound-Alike Names. Some diploma mills use names that sound or look like those of well-known colleges or universities. If the institution has a name similar to a well-known school, but is located in a different state, check on it. Should you come across a degree from an institution with a prestigious-sounding foreign name, that calls for some homework, too. Researching the legitimacy of foreign schools can be a challenge, but consider it a warning sign if an applicant claims a degree from a country where she never lived.

Checking Out Academic Credentials

Federal officials recommend that you always check academic credentials, even when the school they're from is well-known. Some applicants may falsify information about their academic backgrounds rather than about their work history, possibly because employers are less likely to check with schools for verification or to require academic transcripts.

Here's how to verify academic credentials:

  1. Contact the school. Most college registrars will confirm dates of attendance and graduation, as well as degrees awarded and majors, upon request. If the applicant gives permission, they may provide a certified academic transcript. If you aren't familiar with the school, don't stop your research just because someone answers your questions on the phone or responds with a letter. Some diploma mills offer a "verification service" that will send a phony transcript to a prospective employer who calls.
  2. Research the school on the Internet. Check to see if the school is accredited by a recognized agency. Colleges and universities accredited by legitimate agencies generally undergo a rigorous review of the quality of their educational programs. If a school has been accredited by a nationally recognized accrediting agency, it's probably legitimate. Many diploma mills claim to be "accredited," but the accreditation is from a bogus, but official-sounding, agency they invented.

    You can use the Internet to check if a school is accredited by a legitimate organization at a new database of accredited academic institutions, posted by the U.S. Department of Education at www.ope.ed.gov/accreditation. (There are a few legitimate institutions that have not pursued accreditation.)

    To find out if an accrediting agency is legitimate, check the list of recognized national and regional accrediting agencies maintained by the Council for Higher Education Accreditation at www.chea.org.

    Check other resources. There is no comprehensive list of diploma mills on the Web because new phony credentialing sources arise all the time. However, the Oregon Student Assistance Commission's Office of Degree Authorization maintains a list of organizations it has identified as diploma mills at www.osac.state.or.us/oda. Another way to check up on a school is to call the registrar of a local college or university and ask if it would accept transfer credits from the school you are researching.

  3. Ask the applicant for proof of the degree and the school's accreditation. If you don't get satisfactory answers from the school itself and the accreditation sites on the Web, ask the applicant for proof of the degree, including a certified transcipt, and the school's accreditation. Ultimately, it's up to the applicant to show that he earned his credentials from a legitimate institution.
BUSINESS TERM OF THE WEEK
HARD BENEFIT:
Measurable increase in revenue, or cost savings, expected to be realized through the implementation of a policy, program, or project.
Robert Alexander Eads
Vice President of Operations/Chief Operations Officer
Laredo Chamber of Commerce