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Jan Banner 2011

In This Issue
Book Awards Banner
Book Awards Shelftalker
Catalog Comments
Running from the Borders
Newbery and Caldecott Medals
Member Notes
Ads for the Taking
Calendar


Choco Perfection

Heart of the Monster Ad

NWBL Condo

Ingram 09/10

Partners Skyscraper 11/09

HC 2010 Skyscraper

NWBL Skyscraper



























2011 Awards Banner
Book Awards SquareIf Shelves Could Talk
They Can, Sort of
 
The 2011 Pacific Northwest Book Awards were announced on Jan. 7 and are now being celebrated with in-store promotions and events.

Shelftalker cards featuring the well-honed comments of your Awards Committee are available on the 2011 winners page at PNBA.org. Just click the individual book cover for its card, or print the entire batch with the link at the bottom of the page.

The rolling banner, seen above, celebrating our four Northwest books and one Northwest icon is also available for store use. Just drag it onto your desktop and then plug it into your newsletters and your website for at least the next couple of months. Link to the PNBA site feature, where your customers can read the committee responses or to the series of essays by our winners in NW Voices at Northwest Book Lovers.

And finally, events are being planned at PNBA stores for each of of the 2011 honorees (save possibly Brady Udall who's headed out of the country for a few months). This year, we asked our winners to select a hometown favorite at which to be presented the cash honorarium and famous PNBA award plaque. Their choices are as follows, and we will promote details as they become available.

Sarahlee Lawrence, Paulina Springs Books, Sisters, OR.
Anthony Doerr, Rediscovered Bookshop, Boise, ID.
Karl Marlantes, Third Place Books, Lake Forest Park, WA.
Nancy Pearl, Elliott Bay Book Company, Seattle, WA.

Authors may be available for secondary celebrations. If interested, please send word to the PNBA office, and we will pass along your request.

HC 20102011 Holiday Catalog in the Books
Thanks for Your Efforts and Your Stories

Sales figures from catalog campaigns are essential in letting us know what kind of year it's been, but your comments and enthusiasm are what really fuel our fire and help us when we're planning for next year.

Thank you to every store that has relied upon and supported the program year after year. Thank you to those of you who continue to alter your methods in search of the perfect campaign. And thank you to those of you who bought into the program this year for the first time. Your experiences have one thing in common: the catalog works.

"The HC was a success, so glad you called and got us reintroduced to the program." --Maria Papp, Gulliver's Books, Fairbanks, AK

"We continue to be amazed that so many people think that we did the catalog ourselves. It does bring new people to our store and they are excited to go shopping with their marked-up catalog in hand." --Jack
Wolcott, Grass Roots Books & Music, Corvallis, OR

"Best December in the 8-year history of our store." --Carolyn Olsen, Sage Book Store, Shelton, WA

Editor's note: Sage included a coupon in their catalog for a mystery gift, good on the night of Shelton's First Friday event. 137 coupons were cashed in that evening! That's a lot of bodies in the store on a Friday night.


"Our use of the catalog this year was wildly successful! And, I blush to say, rather unexpected. We really had no idea when we decided to use it that it would bring us as many sales as it did. We could tell the difference starting the day of the insertion, and the increases held steady throughout Christmas.

December was our best month ever at the store. We were up more than 6% for the month. In this economy! With ereaders everywhere! In the face of online competition and discounting! We think a lot of that success was directly due to the holiday catalog." --Roberta Dyer, Broadway Books, Portland, OR

David AshRunning from the Borders
by David Ash

There were several articles the other day saying that, after having been extended a line of credit of up to nearly a billion dollars last year, Borders Group Inc., the nation's second largest bookstore chain, is bankruptcy bound.

 

It is not the first time we've seen a story like this.  Rumors abounded of the chain's demise just last year. Shares of the stock sold for $25 five years ago; it is currently below $1. Time will tell whether Borders will successfully reorganize or begin a "going out of business" sale.

 

As a small press publisher, how does this news impact my business?   Frankly, it gives me a small, satisfied smile. I know, I know. We've seen too many beloved neighborhood bookstores pass on recently. The thought of losing 674 bookstores at once should fill a publisher with dread. So why am I content to let Borders die? Well, at the risk of sounding petty, because Borders had already declared me dead.

 

Three years ago, my series of humorous haiku gift books was starting to hit bookstore shelves. I sent copies to the Borders corporate headquarters for consideration and heard not a word of reply. But at least one could go to a Borders store and enter the words "David Ash" and "haiku" into their kiosks and see a picture of my book titles. They were listed as being unavailable--maybe they could order one for you--but at least they were in the system, somewhere. Last year, that changed. Typing "Haiku for Coffee Lovers" showed a status of "Out of Print." My wife, who recently reorganized dozens of cases of haiku books in our basement, would beg to differ.

 

Today, if you go online to Borders.com, you won't even find that. The search turns up nothing. You'll find books by another guy if you type just my name, but you won't find any proof that my books exist. The business decision behind this is so simple, even I understand it: We're too small to bother with. But other businesses have at least some flexibility. Barnes & Noble may not yet want me on their shelves or invite me for events in their stores, but they'll at least list my books on BN.com. IndieBound still hasn't put my last four titles online despite twice sending the info more than a year ago, and, although my entire canon may not be represented, I at least appreciate the bone they've tossed with the first eight. Borders, however, took their bones back, padlocked the cupboard, and declared it empty.

 

But this poor dog is doing alright, thank you. Last year, Basho Press turned a profit. After two years of selling mostly out of the trunk of my car, independent bookstores have now sold more of my books than I have. And my 5,000th copy went out the door last year. I may be a Chihuahua, but I'm still barking. Though unlike a certain spokesdog of yore, I'm not urging you to make a run for the Borders. Let them go, I say. I take a morsel of comfort in knowing that being big and focusing primarily on all things big is not an automatic recipe for success. And unlike several major banks with a controversial bailout, Borders is not too big to fail.

 

My hope lies in small, independent bookstores. In H.G. Wells's The War of the Worlds (the book, of course) the invasion of the Martians was foiled not with armies, but with bacteria. The economic infrastructure of publishing continues to evolve, but smaller systems can adapt to change easier than larger ones. Small hasn't gone away. Heck, small just might laugh all the way to the bank, because, like laughter, small can be infectious.

 

David Ash is CEO of Basho Press, a member of Book Publishers Northwest, and a member, sometimes contributor, and major supporter of all things PNBA.

 

ALA Announces Newbery and Caldecott Winners
Newbery/CaldecottTwo Debuts Bring Home the Prizes

On January 10th, the American Library Association announced the winners of the Newbery  and Caldecott Medals for 2011. Read the Seattle Times wire story about the ceremony and the winners here.
Member Notes

Sweet Goodbye
The Sweets
Trail's End Bookstore, Winthrop, WA, changed hands in October. Outgoing owners Brian and Amy Sweet shared some parting sentiments. They thanked their "board of directors," that is, all the people and organizations that guided them on their eight-year journey. The list included PNBA, ABA, Paz & Associates, Partners West and the, "... nearly 100 independent bookstores that we visited during our time as booksellers." Believe it or not, the Sweets are off on a one-to-two-year bicycle ride, starting in San Diego, riding east to Washington, DC, before flying to Portugal and riding through Europe. You can follow their adventures at their As Far As We Can Go blog and can reach them this way.

Read It Again, No More
Wenatchee, Washington's Read It Again Books has closed after an 11-year run. Owner Lori Lawrence said, "It was a great run and a prosperous year for us. Unfortunately there were other issues that were beyond our control."

New Traveler in the Territory
Book Travelers West has announced that Matt Wickiser will now be serving PNBA accounts in Montana and Idaho that were previously on the route of Phoebe Gaston. Phoebe is taking over northern CA and Hawaii for the retiring Craig McCroskey.

Matt Wickiser
Book Travelers West
1995 Pennsylvania St. Apt. 4105
Denver, CO  80203
[email protected]
Phone: 614-282-9116      
Fax: 800-440-0818 

ABFFE Address Change
Bookselling This Week reported that the American Booksellers Foundation for Free Expression has a new address. Other contact info remains unchanged.

Will Fremont be Somebody's Place?

As seen in the NWBL Classifieds, Seattle's Fremont Place Book Co. is for sale. The 1,100 sq. ft. shop has been in business for more than 20 years. Contact Sharon McCrae at 425-772-3300.

Networking for Liberty
We learned in BTW that Poulsbo, Washington's Liberty Bay Books was recently lauded in a Business News Daily article for its social media mastery.
Put This Ad To Work for NW Book Lovers and You
Three Sizes to Choose from---Drag Them Off and They're Yours!
 

Let customers in on your NW indie bookselling community by inviting them to experience NW Book Lovers. Place these ads in your newsletters and on your websites, link to NWBookLovers.org and your customers will be enjoying NW book coverage that will keep them informed, energized and coming back to your store! Ads are also available on a dedicated NWBL art page at PNBA.org.

NWBL Insert Banner

Classifieds
Now On NWBL

PNBA classified advertisement listings will from now on be featured on the NW Book Lovers blog. NWBL greatly broadens the options and the audience for NW book related postings. Current PNBA members are eligible for free classifieds. Contact Jamie for guidelines and scheduling.
2011 Calendar

Jan 20        NWABP Meeting
Jan 20        BPNW Meeting
Jan 19-21    ABA Winter Institute, Washington DC
Jan 30, 31   PNBA Annual Board Retreat, Troutdale, OR
Feb 5-8       Seattle Gift Show
Oct 13-15    PNBA Tradeshow, Portland
 
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