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Product & Marketing
Who buys the product?
VKernel sells to small and medium sized enterprises and divisions of large enterprises. The buyer is the Director of Operations or Virtualization Administrator.
How do you sell the product?
We sell through both a web based download and an inside sales model.
Why is that a pain point or must have product?
Virtualization introduces a whole new set of management challenges because of its shared nature of computing. Virtual environments use shared resources much like mainframes do. Without a balanced approach to capacity management, organizations will have either application performance problems or infrastructure cost issues.
How do you market the product?
We market primarily through web based and online programs. We use SEO and SEM extensively to drive web traffic and actively market our database via various email and on-line programs.
How is the market evolving for that product?
As organizations continue to virtualize their datacenters and move mission critical applications to virtualized and cloud environments, the market opportunity and need for these types of solutions has significantly increased. With this came a number of established system management and platform providers entering the market via acquisitions, the most notable was VMware.
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