September 2011
Portfolio Monitor

Dear Longworth Friend,


We hope you had a wonderful summer. With this post Labor Day edition of the Longworth Monitor we are announcing new portfolio companies and awards and innovations for companies that are already part of the family.


New Portfolio CompaniesNewPortfolios
Longworth Invests in OwnerIQ

OwnerIQ is a next generation online display advertising solution. OwnerIQ's proprietary "ownership targeting" solution targets an online display advertisement based on what consumers actually own and what they've considered buying. With 700% year over year revenue growth, OwnerIQ is poised for significant growth in a fast growing market.

Longworth, along with Atlas Venture, Kepha Ventures, Egan-Managed Capital and Common Angels, funded QwnerIQ's $7 million growth financing round.


Longworth Leads First Financing Round of PowerInbox

PowerInbox is bringing the interactivity of apps directly into your email. Imagine commenting on a Facebook post, changing your seat assignment on your next airline flight or re-bidding in an eBay auction - all inside your email. PowerInbox allows companies to more efficiently interact with their customers by bringing emails to life.

Longworth led PowerInbox's $1.1 million Series A round. Atlas Venture, Correlation Ventures and angel investors also participated in the round.


Portfolio Company AwardsAwards
Stevie Award for uTest

uTest, the world's largest marketplace for software testing services with its community of 40,000+ professional testers from more than 175 countries, won the 2011 Stevie Award for the Most Innovative Company in the Computer Services, Electronics and Software category. uTest was also named one of Massachusetts' Best Places to Work for the second consecutive year.


Velobit is one of's 10 Coolest Start-ups of 2011

As data sizes grow larger and SSD storage becomes more costly, improvements in storage price performance become necessary. Velobit provides up to a 10x improvement to SSD storage without any changes to applications or storage systems. Citing Velobit's leadership position, named Velobit as One of the 10 Coolest Storage Start-Ups of 2011.


Portfolio Company Notes
Symform Provides 100gb of Free Cloud Storage

"Tired of paying $20 a month for 100GB of online Dropbox storage? Now you can get 100GB free with no download speed limits and exceptional security and reliability." How? Read the full ZDNet story here.

Other cloud storage providers use centralized data centers which have the added costs of disk space, increased bandwidth, and electricity needed to house and cool servers. They're also more susceptible to vulnerability at a single point of failure.  The Symform Cloud is the first decentralized cloud storage solution that geographically distributes, encrypts, and shreds its data, making it more secure - allowing Symform to deliver data protection and unlimited secure cloud storage for a fraction of competitive offerings.  


OwnerIQ CEO on Front Cover of AdAge

OwnerIQ CEO Jay Habegger was recently featured on the cover of Advertising Age for his article on Amazon using consumer purchasing data to deliver targeted ads. OwnerIQ is the leader in the ownership targeting ad space - the next generation of online display ads that allows advertisers to target specific ads at specific consumers based on purchasing history.


About Longworth 

Longworth Venture Partners, based in Waltham, MA, is an early stage venture capital firm investing in high growth, innovative companies in Internet, digital media and software.


Founded in 1999, Longworth leverages the deep operating experience of its principals and its market-driven research process to identify and help grow the leading companies of tomorrow.

In This Issue
New Portfolio Companies
Portfolio Company Awards
Portfolio Company Notes
Featured Portfolio Companies 

OwnerIQ, Inc.

PowerInbox, Inc.

Symform, Inc.

Utest, Inc.

VeloBit, Inc.

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