Volume 2 - Issue No. 2 | February 2012

Synergies from the Podium to the Board Room

One of the greatest privileges of being on the cutting edge of tech and media, for the last 25+ years, has been the opportunity to speak publicly, to connect powerful players, and to offer meaningful solutions when gaps or issues are brought to me by others. Sometimes that's what connecting the dots is all about - spotting the spaces and powerfully filling them. Right now I'm working on sourcing the funding for a multi-million dollar project, and exploring those subtleties to get the deal done - it has been thrilling. And I've been speaking everywhere lately - literally coast to coast - sharing my knowledge and expertise in large and small groups.

Over the course of only 8 weeks, I have found myself at just as many events, conferences and product launches with clients and colleagues. One of the highlights of this time was definitely the KidScreen Summit on February 7-10, in NYC. My client PlayTales, a leader in children's books as interactive apps, formally launched its US presence at this event. Another highlight was my panel discussion at Pollstar Live! Pollstar is all about industry leaders and newcomers alike have a unique opportunity to share information and improve business practices and fan experiences. I've also been privileged to be the Talent Producer and Celebrity Wrangler for that event for over ten years now. In January, I also spoke at the NAMM Social Marketing Mini Conference - on "Taking the Crowd to the Cloud" and at a dinner and networking event in Los Altos, called "What Do You Media" for the prestigious ACG gathering of CEOs and senior execs in the Silicon Valley illuminating myriad facets of what "media" means today and across the coming years. I was also privileged to be the guest for "In The Hot Seat" with Larry LeBlanc for CelebrityAccess, which profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and I invite all of you to click over and read the interview today!

While being on the cutting edge of the tech and digital revolution is not at all new to me, the next year is poised to present some of the most innovative and exciting opportunities to participate at top industry events. I look forward to seeing some of you at the San Francisco Music Tech Summit today, at Digital Music Forum East in less than two weeks in NYC, plus at the many other exciting gatherings and summits already on the calendar AND yet to be developed.

If you have an event you'd like me to participate in, or a panel or keynote to deliver, please reach out to me directly at Kelli@AllAccessGroup.com

Where is Kelli...

San Francisco Music Tech Summit - Kelli will attend the San Francisco Music Tech Summit on February 13.The Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.

Digital Music Forum East. On February 23 Kelli will moderate a panel at Digital Music Forum East in NYC on using social marketing in today's new digital age: "Taking the Crowd to the Cloud." Digital Music Forum is known worldwide for the news that is made in the auditorium, the deals that get done in the hallways, and the friendships and partnerships that are forged year after year.

Alley to the Valley Summit - Silicon Valley, February 29th, 2012. Alley to the Valley is a community of the country's most influential women in venture, entrepreneurship, business politics, and media. With powerful women being at a critical mass, our mission is to bring these women together for networking and dealmaking-forming the female "golf course". These Summits are designed for high levels of engagement, bringing together 50 "powerbrokers" at a time. Alley to the Valley Conferences combine "powerbrokers" and female entrepreneurs for networking and dealmaking.

Silicon Valley Capital Club. Kelli is to be the esteemed guest and presenter on March 21^st at the The Women's Luncheon Series at the Silicon Valley Capital Club. Kelli will share about her role as CEO of The All Access Group, LLC and her experience in working with celebrity events.

New Digital Economics - San Francisco, CA. On March 27-28, Kelli will speak at The New Digital Economics Executive Brainstorm Series as part of a research and industry transformation programme from business model innovation firm STL Partners focused on the Telecommunications, Media and Technology sectors. Supported by leading trade bodies, the Executive Brainstorms are held on a regular basis in different parts of the world to bring together senior execs to think proactively about new growth opportunities. Kelli will participate in the Entertainment section of the event to be held on March 28^th.

Digital Hollywood - Marina del Rey, CA. April 31-May 3, 2012. On Tuesday, May 2^nd, Kelli will lead a panel on Smartphones, Tablets and their impact in the digital space. Digital Hollywood is the premier entertainment and technology conference in the country.

We did it! #1 on Amazon in Music!!!

A HUGE thank you to everyone who supported the Amazon Launch for "Taking the Crowd to the Cloud - Social Media for the Music Industry." An eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we're STILL top ten!

Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists. Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)

If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.

Watch for my forthcoming eBook: "The Magic & Moxie of Apple - An Insider's View" (available soon on my website & wherever eBooks are sold).

Kelli's Picks!

Resources

SpendLessTV.com hosts videos on money-saving and personal finance topics and presents them to viewers on a free website. It features aggregated videos from across the internet as well as exclusive original content. SLTV currently offers hundreds of videos, categorized for easy use with a search function which locates words in both the video titles and descriptive subtitles. SLTV material originates with sources as varied as broadcast networks and individual bloggers, but all videos are chosen for usability, value of content, and positive tone of presentation. SLTV is dedicated to bringing its viewers helpful information while removing culturally-embedded stress from the topic of money.

EasyProApps.com You don't have to be a large company or spend thousands of dollars to take advantage of mobile app marketing. Our platform and content management system lets anyone create, customize, and distribute beautiful apps across a broad range of mobile devices, including iPhone, iPad, HTML5, and Android.

The Summit Global Network recently compiled the best information available on entering and succeeding in thevast China market. They pooled best practices and intellectual property, written by a collaborative team including Kelli to provide a global, pragmatic view of successful practices to efficiently and effectively establish a profitable presence. Download your complimentary PDF at http://bit.ly/ChinaBizWhitePaper

EVENTS

San Francisco Music Tech Summit OnFebruary 13, 2012, Kelli will attend the SF MusicTech Summit in San Francisco. This event brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.

On February 22-23, Kelli will moderate a panel on using social marketing for music in today's new digital age. "Taking the Crowd to the Cloud." The Digital Music Forum East, in NYC, is known worldwide for the news that is made in the auditorium, the deals that get done in the hallways, and the friendships and partnerships that are forged year after year. Speakers include Kelli Richards, Island Def Jam, Universal Music, Headliner.fm, Red Light Management, Slacker, Loeb & Loeb LLP, Manatt, David Wright Tremaine LLP, Harry Fox Agency, DIY Media, Flowd, AllHipHop.com and TAG Strategic.

Alley to the Valley Summit On February 29th, 2012, Kelly will attend "Alley to the Valley" in Silicon Valley. This event is a community of the country's most influential women in venture, entrepreneurship, business politics, and media. With powerful women being at a critical mass, our mission is to bring these women together for networking and dealmaking-forming the female "golf course". These Summits are designed for high levels of engagement, bringing together 50 "powerbrokers" at a time. Alley to the Valley Conferences combine "powerbrokers" and female entrepreneurs for networking and dealmaking.

WANT TO USE ANY OF THE CONTENTS OF THIS NEWSLETTER IN YOUR E-ZINE OR WEB SITE? Please do! Just be sure to include this complete blurb with it:

A veteran executive & thought leader in digital music and entertainment (EMI, Apple, SGI), Kelli Richards now runs a successful digital media consultancy focused on working with innovative, game-changing technology companies & identifying new revenue streams for established artists and premium content owners based on new business models and channels of distribution afforded by disruptive technologies. She's also a sought after high-end coach specializing in working with successful innovators, entrepreneurs and artists/celebrities to help them be even more successful and achieve greater results and balance in their lives. www.allaccessgroup.com.

If you are ready to take your life and your impact to the next level, you can sign up for a F.R.E.E. subscription at http://bit.ly/AllAccessNsl
WANT TO SEE MORE ARTICLES LIKE THIS ONE? http://AllAccessGroup.com

See Kelli's blog at: http://www.allaccessgroup.com/blog

In This Issue

Quotable Colleagues

Social platforms enable businesses to do a few things. Number one would be to demonstrate both transparency and vulnerability. The platforms are very spontaneous; there's communication happening in the moment there. Employees can, on behalf of say hospitality brands or other brands, deliver really sparking customer service, but not privately over the phone, in a customer service phone call, but really in full view of the marketplace. So it really enables business to have their commitment to customer care be literally under the spotlight.

~ Michael Fishman of SpendLessTV.com

Kelli's Comments

In addition to speaking at five events over a three-month span on digital distribution and social media, my role as the talent producer for the Pollstar Awards found me again lining up celebrity presenters and managing the amazing collaborations and introductions that can take place back stage. One example of just such a moment was the baton passing that went on, in 2008, from teen idol Debra Gibson to a new, up-and-coming talent, Taylor Swift. Helping to facilitate those moments and collaborations is a highlight of being a master connector and the CEO of The All Access Group. Being on the cutting edge of technology and an industry insider creates inroads (and access) at the highest levels of the entertainment industry and the tech world.

~ Kelli Richards from a recent interview on Key Collaborations and Industry Events

In the Hotseat!

Kelli is privileged to be the most recent "Industry Profile" featured guest on "In The Hot Seat" with Larry LeBlanc for CelebrityAccess. "In the Hot Seat" profiles entertainment leaders from around the world in a Q&A form. It was very exciting, and AAG invites you to

click over and read the interview today!

Larry LeBlanc is widely recognized as one of the leading music industry journalists in the world. Before joining CelebrityAccess in 2008 as senior editor, he was the Canadian bureau chief of Billboard from 1991-2007 and Canadian editor of Record World from 1970-89. He was also a co-founder of the late Canadian music trade, The Record. He has been quoted on music industry issues in hundreds of publications including Time, Forbes, and the London Times. He is co-author of the book "Music From Far And Wide."

All Access Radio

Tune in as Kelli shares her journey and interviews artists, celebrities, innovators, disruptors, and entrepreneurs, among her many industry colleagues, on her weekly streaming "All Access Radio Show" airing every Monday evening at 5pm PST.

Call-in live at (626) 696-8608 or listen online, on demand, by clicking the link below to access the entire library of intimate discussions with industry visionaries, and to access the Monday Night Q&A at 5pm PST live each week. Join Kelli each week as she hosts a "fireside chat" with some of the leading minds in music, entertainment, and technology.

Tune in for Kelli's insightful interview with marketing advisor and strategist, Michael Fishman. For over 20 years, Michael has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories. He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men's Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others. Currently, among his equity roles are The Future of Health Now, an online health publishing company which launches June 1, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives. Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do.

To hear the entire library of amazing interviews, please visit Kelli's Website.

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