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Friday, 5-08-2012, Issue # 302
What is new?
Welcome to our October MediaMountain Edge! Summer is fading and there is already a winter chill in the air. Some early snow has already fallen across parts of the Alps and the Skiing World Cup in Sölden, Austria, gets underway in just a couple of weeks! We have a great winter season to look forward to with some exciting news to share. For starters, we are proud to welcome Adam Mills to the team as Commercial Director. Then we would like to share with you our newest innovative product: the most exclusive Indoor Media Network of the Alps. And of course we have some entertainment prepared as well, such as the "call me maybe - ski resort style tribute video". Or maybe you’ll prefer to read about a concept winter sports car by BMW, ski trip booking tips, and the World Ski Championships resort? We hope you'll enjoy it!
- The MediaMountain team |
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Meet our New Team Member
MediaMountain Welcomes Adam Mills to the European Sales Team!
Adam Mills, former managing director of Admedia, joins MediaMountain as Commercial Director. In his new role, which he started on Monday September 4th, Adam will be working alongside our European Sales Director, Piers Noller, with a remit to increase international sales as well as other growth opportunities in Europe.
We are very pleased to have been able to lure Adam to MediaMountain. He has the wealth of experience and the drive we are looking for during exciting times and projects we have ahead of us for the coming winter and summer seasons.
If you want to get in touch with Adam to talk about our fantastic targeting opportunities...
Click here to contact Adam! |
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Resort Promotion
World Class Skiing in Planai

Sportive skiers, adventurous snowboarders, casual winter sports enthusiasts and sun worshipers are all in their element in Planai & Hochwurzen.
Planai is one of the most innovative ski resorts in the Alps. In preparation for the World Ski Championships 2013, significant investments have been made. Of course guests can already profit from this: the extraordinary base station "Planet Planai", a new underground carpark, wider slopes and the brand new 8-seater chairlift "Mitterhaus" are just some of the resort's noteworthy improvements.
Also during the World Ski Championships (4-17th of Feb 2013) the 4-mountain connection of Hauser Kaibling – Planai – Hochwurzen – Reiteralm will be operative and the majority of slopes will be fully available for normal use. Up-to-date information can be found at www.planai.at.
Still advertising opportunities available! - Although all World Championships sponsorship opportunities are sold out, MediaMountain can still offer great advertising opportunities in Schladming and Hauser Kaibling. Iconic Billboards and entire Ski Lifts are still available for the entire 5-months season, so don't hesitate to contact us!
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Product News
NEW: The most exclusive Indoor Media Network of the Alps!

MediaMountain are excited to be launching a new, first premium indoor media platform within the main contemporary lift stations across the top European alpine resorts. Available during both Winter & Summer seasons you will now be able to target your affluent active target group all year round.
The innovative platform will consist of exclusive LED Backlit 14m2, 12m2 and 2m2 panels. On top of that, we will also offer supporting 80” HD Screens for video advertising in many stations as well as free consumer branded wifi points, making your accountable alpine media even more accountable!
Inspired by quality airport advertising, this platform has the added benefits of higher exposure time to a captive affluent audience with a much higher frequency making you message even more memorable. You can further target by both nationality and demographics to ensure minimal wastage.
For more information, visit our website or contact your local MM sales representative! |
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Snow Gadget 
BMW K2 Powder Ride
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Is this the ideal winter sports car? The K2 Powder Ride is based on the X1 crossover and sports similar graphics to what you’ll find on a pair of K2 skis. Furthermore tinted windows, matte black roof rails and an inclusive roof box for the winter sports feel. Buyers will also receive a ski bag and a set of special-edition K2 skis.
Full story incl. 18 high-res pics |
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Snow Tip
Booking a ski trip?
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Similar to booking a MediaMountain winter campaign, with MediaMountain, if you want to get the best deal for your skiing holiday it might be worth the while to start planning. With beds filling up as we speak, and operators offering early-bookings incentives, why wait any longer?
Tips for booking your skitrip |
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