Visit our website | Having trouble viewing this email? Click here for the online version.
Fresh Newsletter
Friday, 17-02-2012, Issue # 206
A Record-Breaking Winter!

Hands up who hasn’t been skiing yet this season?! Really? Shame on you! The snow is incredible. Huge dumps over night and beautiful blue skies in the morning, this season really has started off like something out of a dream.

There is no dreaming going on in this month’s newsletter however (even if some of what you are about see does make you rub your eyes in astonishment). We have a new video from the inspiring sit-skier Josh Dueck, some amazing Winter X Games clips from Aspen and the answer to why the upcoming Winter Olympics take place in Sochi (RUS). More news comes from our award winning concept Share Your Action: the 2nd version of the concept is fully operational for Swatch and looking good! Furthermore: Bentley in the snow, WIN Sinner Goggles, and don't miss out on the European X-Games in Tignes. Enjoy!
Viral Video of the Month↓
First ever sit-ski backflip?
image
Remember the number 1 video of 2011 on Josh Dueck's Freedom Chair? This inspiring extreme sit-skier has now taken his sport to the next level by trying to land an actual sit-ski backflip! Click on the link below to see whether he managed to land this difficult trick.
»Will he pull it off?!
 
Ski Resort Profile ↓
Cortina's Tax Police Invasion
image
As Italy's equivalent to St. Moritz, Cortina is a place where a lot of money exchanges hands. The average Cortina parkinglot says it all: Lambo's, Ferrari's and a many other top-end cars. The perfect place for the Italian Tax Police to have a look at how people earning less than 20k EURper annum can afford such luxury.
»Read more about Cortina's "finest"!
Product Highlights of the Month↓

Winter X-Games Europe in Tignes: Media Opportunities

image

This year Tignes will be host to the Winter X Games Europe from the 14th-16th March and with it bring an influx of over 70,000 (approx.) spectators to the resort. Whats that? You want to know how you can reach them? Well that’s easy, by using MediaMountain’s 12m˛ Giant Screen, Chair Lift and Billboard network.

MediaMountain has its 12m˛ giant screens ready for your campaign and you can be live in resorts only hours after we receive your spot advertisement. Sounds good? Follow this link for more info or contact your local sales manager.

Prefer to use large format ads or sequential messaging instead of our Giant Screens? No problem. We can do that too, send us your creative and our highly skilled installation team will be up those mountains in a flash!
Prize Giveaway↓
WIN: Sinner Goggles!
image
A great winter must-have in this month's prize giveaway: we will give away 2 pairs of Sinner goggles! Together with their sponsored rider, Olympic Gold medallist Nicolien Sauerbreij his year the Dutch brand has taken full advantage of the experience of in finetuning their goggles. This has resulted in a cutting edge productline. Want to try for yourself? Then go to our Facebook page and like us, it's that simple!
»Win a pair of Sinner Goggles!
 
Installation News↓
Share Your Action 2.0 News
image
After three years of Swatch Shoot my Ride, using MediaMountain's Share Your Action concept, it was time for an upgrade. This year each Swatch Snowpark is equiped with a Free Wi-Fi chill out zone, HD PTZ camera's with better video's as a result. In the photoalbum on our Facebook page you can already get an impression of how the setup looks like, the actual videos can of course be seen on the Swatch.com homepage.
» Check Swatch Shoot my Ride 2.0!
AD
Winter Sports↓
Why Sochi Got the Olympics
image
One of the weirdest resorts to ever host a Winter Olympics events: Sochi in Russia. Why weird? Because the city is situated at the Black Sea and has a sub-tropical climate with palmtrees and the works. So why did they win the bid for the 2014 Olympics?
»Because too hot can be cool too!
 
Action↓
12-Year-Old Board Genius
image
Just when you think you've seen it all the next thing drops on Youtube! This time it's 12-year-old Marcus Kleveland from Norway on his snowboard. This seems like a proper upcoming rider of "Shaun White proportions"!
» Have a look and try not to envy!
Activation in the Alps↓
Bentley Motors and the Winter Sports Audience

It makes total sense: car manufacturers directly targeting the affluent winter sports audience. And we can't complain, because most of them end up with our Iconic Billboards. Bentley has also discovered the power of the ski resort, therefore they teamed up with exclusive ski manufacturer Zai and headed for Gstaad to let their target audience play around with their exclusive toys. Click here to find out how that looked like! Besides that, as a winter sports fan you might also like their Bentley Power on Ice driving experience, what a pictures!

image
Alpine Events↓
Top 3 X-Games Videos
image

Winter X 2012 was another record breaking event. Shaun White scored a perfect 100 score in Halfpipe, but more exciting things happened in Snowmobiling:
» 1: Superman Crash
» 2: Double Backflip (!) Crash!
» 3: Finally a First Ever Landing!
 
Snowy Facts↓
Where Did My Car Go?
image

We’ve all heard about Europe’s epic snowfall. But have you seen the evidence? In this series of photos, taken between the 3rd and 11th of February, you'll see an Italian car getting buried by over 3 meters of snow!
» See for yourself!
 
Contact Us↓
Contact Us!
image
We're looking forward to hearing from you. Just click on the link below and send us a message.
» Piers - MediaMountain UK
» Chris - MediaMountain UK
» Hans - MediaMountain DACH
» Belinda - MediaMountain FRA
Haparandadam 7 - unit 17c, 1013 AK Amsterdam, NL
www.mediamountain.com office@mediamountain.com
Sales and Support: +43 5244 64030
  RSS Facebook Youtube Linkedin
Copyright © 2011 Mediamountain BV | Developed by Jesper Engels.