THE MEDIAMOUNTAINEDGE - 4 MAR. 2011 - ISSUE 7 HOT IN THE ALPS The hottest 4x4 super cars in the snow! Ferrari FF THE premiere of the 2011 Motorshow in Geneva: Ferrari's FF. With amazing looks, 4 seats and a 4 wheel drive it should make driving to your winter sports holiday resort quite the experience! See for yourself how the car behaves in the snow! Action! Lamborghini Murcielago LP-640 Although the Ferrari FF has the potential, the Lambo LP-640 has already proven itself to be a proper winter sports car. Swedish pro-skier Jon Olsson knows all about it. He even had his Lambo fitted with a skibox. See his Lambo in action here (skip to 4:20)!  For more action, check MediaMountainTV on Youtube! MARCH & APRIL - DISCOUNTS OF UP TO 70%! The season is still on till 30th of April!  This year's skiing season is a very long one. This year's (German) Easter holidays are very late: from the 18th - 30th of April. Therefore all resorts will be eager to stay open till May, thereby avoiding missing out on turnover. In other words: great opportunities to reach millions of skiers still this season - all over the Alps! Below some examples of available top locations:   Billboard Location: Hochgurgl - Schermerbahn 3000 top station Size: 20m x 6m Impacts Mar-Apr: 158.643 Normal Mar-Apr media price: € 18.063 Offer media price: € 7.200 (60% discount)        20 Giant Screens - Example location: Tignes - Le Lac aeroski base station What you get: 100 spots of 30 secs - any digital content Impacts per screen Mar-Apr: approx. 500.000 Normal Mar-Apr media price per screen: € 5.883 Offer media price 1 screen: € 3.600 (40% discount) Offer media price 10 screens: € 25.000 (60% discount) Offer media price 20 screens: € 35.000 ( 70% discount) For Mar-Apr bookings, contact your Alpine media expert: UK:                Piers Noller                  FR:        Sylvie Burger FR- Regional:  Belinda Rees               DE:        Michael Braun AT/CH/IT        Hans Wennekendonk      NL (HQ): Bart Marijnen  SAPPH OWNER INSPECTS HIS SNOW CAMPAIGN   A widely discussed campaign - meet the owner (video)     ALPINE MEDIA - FEB INSTALLATIONS   A few pictures of installations we did in February:       Sony Ericsson Xperia - Ischgl (Mobile Billboards, Lifts, Billboards)       MGM Constructeur - Tignes & Chatel (Giant Billboards) MEDIAMOUNTAIN.COM CREATE A BRAND SLOGAN > WIN O'NEILL "THE STRETCH" HEADPHONES!!   This month: 5 stylish O'Neill / Philips headphones up for grabs. How to win?  1. Click on the headphone to go to our Facebook page. 2. If you "Like" us, you can participate. 3. Create a brand slogan/ payoff for MediaMountain and write it on our wall. 4. The 5 best MediaMountain slogans win - it's that easy. What are you waiting for? SLASH ATTACKS! Fun or not? Decide for yourself: (Click on image to play video)    SNOW INTEGRATED!   A great example of an integrated snow campaign by Sony Ericsson XPeria. The concept combines OOH, experiential and social media in a great way. Check this video!   MARCH SKI MONTH X-Games Europe: 15-18: Tignes (F)    FIS World Cup:  4-5: Ladies in Tarvisio (ITA) 5-6: Men in Kranjska Gora (SLO) 11-12: Ladies in Spindleruv Mlyn (CZ) 11-13: Men in Kvitfjell (NO) 16-20: All races, men+ladies in Lenzerheide (CH)    TTR World Snowboard Tour: 11-12: Ride Shakedown in Garmisch Partenkirchen (D) 19-22: Pony Session in St. Lary (F) 30-2: Quiksilver Spring Battle in Flachauwinkl (AT) Freeride World Tour: 5th: Nissan Russian Adventure, Sochi (RUS) 12th: Swatch Big Mountain Fieberbrunn (AT) 19th: Nissan Extreme Verbier by Swatch (CH)  ABOUT US  MediaMountain reaches the 53 million affluent European skiers through clutter-free advertising in over 200 ski resorts across the Alps!