 | The GIS Team |
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Greetings!
The summer recess is now over, your well earned vacation is already a distant memory, the kids are back at school and Q4 has just started ... how did that happen! The sprint to the end of the year always sneaks up as if we weren't expecting it to arrive.
So what's been happening while we were away from our desks?
The World of Wound Care
Significantly Apax made a $5bn offer for Kinetic Concepts of San Antonio TX, which was quickly followed by a counter offer by Convatec. If this deal goes through it will be the largest medical devices leveraged buyout / private capital deal since the collapse of 2008! Read more analysis of that below in "Wound Care - Pay to Play"
The Summer of Discontent
continued in Europe only to spread globally, as we all watch the markets plot a chart like some silhouette of the Himalayas. Many in the industry are still hunkered down and this second summer shake up has not left anyone feeling more confident about the future of the global economy.
There is still good growth in the medical device sector and I suspect the larger cash-rich companies will be cashing in on the bonanza of potential technology deals out there.
Money Tree Report
PriceWaterhouseCoopers published their money tree report for Q2, tracking Venture and other capital investing across the US. Deals are on the rise and money flow is loosening up .... a little ....(read more).
FDA Uncertainty
In my back-yard (Dallas / Fort Worth) there is precious little VC early stage investment going on, and the uncertainty in the FDA approval process was cited as the cause, at a recent Med-Ventures forum in Frisco Texas. Investors are pressing companies to move their clinical work the Europe and potentially their operations - good for Europe but this can't be good for the US economy in the medium term. Read more
Sharing The Workload
I can't lose the opportunity to close this short greeting page without offering you our services in this busy quarter; strategic planning, market & technology analysis, new product launches, etc. all have to continue and you are probably still not hiring. So why not give your over-worked employees a break and let us share some of of the heavy lifting - why not give us a call or e-mail us and see if we can't lend a hand! Our rates continue to be very competitive and our consultants are well seasoned professionals.
You can see a full list of our service offering on our Client Services Page.
All the best Peter Stevens Ph.D. MBA President & CEO
Growth & Innovation STRATEGIES INC |
Advanced Wound Care - Pay to Play
AWC Market 75% Owned by Private Equity |
More changes in the wound care companies!
Earlier this year I wrote regarding to possible sale of Smith & Nephew to Johnson & Johnson. At the time of writing, I mused on the thought that Kienetic Concepts Inc. should make a bid for the wound care arm of S&N to balance off its product portfolio.
Well, Kienetic Concepts Inc. are now the willing target of a leveraged buyout; one that, if it goes through, will likely be the biggest leveraged buyout since the collapse of Leman Brothers in 2008; and that for a wound care company, one of the oldest medical markets in the world!
So what's with this trend? The advance wound care market; comprising advanced wound care dressings, devices e.g. the Wound VAC, biologics, creams and gels, is worth approximately $5.5 Billion.
Kinetic Concepts Inc [San Antonio] has a 27% (est) market share and is currently the subject of a leveraged buy-out by Apax Partners a London based private equity firm. Their bid of $5 Billion in cash, was quickly followed by a higher bid from ConvaTec [Held by Nordic Capital and Avista Capital], whatever the final outcome it seems certain that KCI will join the ranks of wound care companies that are now owned by equity firms. Leaving only Coloplast as a significant sized private company. Other notable players in the wound care arena include HealthPoint and, one of my personal favorites, Advance Medical Solutions (OEM supplier and product development arm to many AWC companies).
When you also consider that the other major wound care companies like Systagenix, Molnlycke and ConvaTec are also private equity owned companies, (One Equity Partners, Investor AB, and Nordic Capital/Avista Capital - respectively), KCI would be the last remaining, and largest, wound care company to be the subject of a leveraged/fund buyout. Tracking who owns who is a moving feast and the list of wound care companies now in the hands of funds managers is impressive!

It is worth just taking a quick look at Apax Partners a London-based private equity company, who in mid 2005 acquired Mölnlycke. APAX Partners merged the new-comer Mölnlycke Health Care with its companies Regent Medical, a globally well-known supplier of surgical gloves and disinfectants, and Medlock Medical, a UK-based medical supplier specialized in wound care. The three companies formed the new Mölnlycke Health Care with two divisions, Surgical and Wound Care.
These divisions were then sold in 2007 to Investor AB for €2.85bn ($3.85) and now it looks like Apax is taking a second bite at the wound care apple after this successful experience and attempting to take over the largest wound care company in the world.
This bid from Apax, if it goes through, could be the largest leveraged buyout since the collapse of Leman brothers in 2008. Now that makes you think.
Why is this?
Well here are a few thoughts factors contributing to the attractiveness of buyouts for large advance wound care companies:
- Aging population explosion worldwide
- Obesity/diabetes significant contributors - both rising to near epidemic proportions
- Acceptance of new technologies by health care providers - protectable products through - patents
- Reimbursement of new technologies has occurred
- Many new startup companies with new technologies to chose from
Large vs. Small - The Great Divide
The wound care market is a fragmented, dispersed and has multiple distribution points requiring complex sales, customer education and delivery infrastructure. Bolting several wound care companies together into one larger company offers very significant opportunities for efficiencies of scale and market presence. Hence the attractiveness of leveraging.
The converse is also true; small startup wound care companies cannot justify the investment in the necessary infrastructure for market access for just one product. Small startup companies therefore seek large marketing partners for their products - further strengthening the position of the larger players who can pick & chose from the wide array new technologies out there all claiming some novel "better-faster" attribute. This provides the opportunity for medium to long-term sustainability to the growth of these large companies by acquiring new technologies and driving them through their existing sales, marketing, customer education and distribution networks.
While the global macroeconomic outlook is dire, investment in wound care appears to have been a successful bet and continues to draw attention.
Perhaps this interest by investors is for good reason!
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FDA Uncertainty
US Companies Flee US FDA for EU CE Mark |
At the recent MedVentures meeting, sponsored by NTEC a Dallas based incubator, the message from the PWC Money Tree Report and the panel advisors was the same. The uncertainty in the FDA approach to product approval is driving startup and early stage medical device companies to Europe for their clinical trials, early sales and manufacturing.
Granted the panelists may have been making comments for effect, nevertheless the message was clear; with one panelist stating clearly that he would "never invest in a pre FDA approval company", as the uncertainty behind what the FDA would and would not approve was just too risky. The remainder of the panel discussion centered around going to Europe, gaining CE mark as the EU system was clear and transparent. It's not that any particular set of testing requirements is unreasonable, it is not knowing if what you have agreed beforehand with the FDA will actually be sufficient to get approval once you have collected all the data. Business can cope with a lot, but uncertainty is not one of them.
 The advice was clear - focus on going to Europe, do your clinical trials in Europe, get your approval in Europe, sell your product in Europe, set up an arm of your company in Europe and only then consider applying for US approval. And then, only do it if it still made sense! This does not bode well for the US economy in the medium to long term. While being seen to reign-in big Pharma may be politically expedient, driving high tech companies and high paying jobs overseas is not exactly a good idea for the US, but it is great news for my readers in the EU. We at GIS expect to be spending more time and focus on servicing the need for US companies to reach European markets.
Now you have to remember MedVentures was a life sciences venture forum where startup companies were pitching live to VC companies and other investors. So you would hope that amongst this select and knowledgeable audience there might be a glimmer of hope for an early stage company to find investment dollars. Fortunately there is still money out there, much of it still on the sidelines, but according to the panel discussions and presentations, the VC/Angel route is probably not going to be much help in the short term, at least not in Texas. |
Our History
Growth & Innovation Strategies Inc. |
Founded in 1997 by Dr Stevens Growth & Innovation STRATEGIES INC. has been serving the medical device industry for 10+ years; all our consultants are experienced practitioners in their respective fields and have real-world experiences to draw from. One of our team is based in London, UK, which gives us the ability to work closely with European clients.
In addition to our consultants GIS has a regulatory partner and this combination of skills allows us to execute on both business & regulatory issues for US product introduction. GIS has a group of world class medical device professionals to serve our clients' larger consulting project needs.
I hope you enjoy this communication, and if you can think of anyone who would benefit from our services, please - thank you.
All the best
Peter J. Stevens Ph.D. MBA President & CEO
Growth & Innovation STRATEGIES INC
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