Value Driver #3: Customer Diversity  It is important to know that your customer base has a major impact on the value of your business. The more customers contributing to your sales revenue without only a few dominating that figure, the more valuable your business will be.
Why? As with all value drivers, it is all about risk. Just as the proverbial "too many eggs in one basket" strategy is risky, so is a small concentration of customers dominating your revenue.
Here are a few things to assess and understand about your customer base and would be of interest to potential buyers:
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Protect Your Customer List in the Sale Process
Your customer base is the foundation of your company, which is why potential buyers will want to know as much as possible about your customers.
Therefore, if your are thinking about selling your business, be ready to provide a basic profile of your customer base. However, caution should be taken to protect this valuable asset. Do not share too many details about your customer list with any prospective buyer until the buyer has taken possession.
So, you might wonder, how then do you provide customer information to potential buyers. |
