A recent article on CFO.com asked "Do Wellness Programs Make
Cents?".[1]
The article addresses the concerns about how to measure return on investment
from employee health improvement programs. One of the problems is that many
companies aren't accurately capturing costs and benefits of such programs. Another complicating
factor is that many companies use multiple vendors (on average 2 - 5) with no common
mechanism for measu

ring outcomes. This points out the importance of having a
plan for managing and measuring program costs and outcomes. The article goes on
to say that of the 40% of the companies that do track ROI, half say they see a
2:1 ROI. One quarter see greater returns, one quarter are breaking even or
losing money.
Two recently published studies on
ROI indicated that there are significant cost benefits available from worksite
health promotion programs. A study published in the January/February 2010 issue
of the American Journal of Health
Promotion[2]
found that health plan members who participated in fitness-related activities
within an incentive-based program had significantly lower medical costs. The
study was conducted with 948,974 adult members of South Africa's larges private
insurer. Hospitalization costs for members were shown to decrease based on
activity type (highly engaged, low engagement, not engaged). The most engaged
group had lower annual medical costs, admission rates and cost per admission.
In the February 2010 issue of Health Affairs[3],
a meta-analysis of literature on costs and savings associated with worksite
wellness programs found that medical costs fall $3.27 for every dollar spent on
wellness programs and that absenteeism costs fall by about $2.73 for every
dollar spent. This study concludes "review of the existing evidence suggests
that employer-based wellness initiatives may not only improve health, but may
also result in substantial savings over even short-run horizons."
These recent studies provide additional
evidence of the cost benefits of worksite wellness programs. They do not,
however, specifically address other benefits to employers such as improved
morale, reduced turnover or lower short- or long-term disability. The benefits
abound, but as the CFO at one AdvancingWellness client is fond of saying "It's
not just about the money, it's about the people."
[1] "Do Wellness
Programs Make Cents?", Retrieved from
http://www.cfo.com/printable/article.cfm/14468069
[2] Patel DN,
Lambert EV, da Silva R, Greyling M, Nossel C, Noach A, Derman W, Gaziano T, The
association between medical costs and participation in the vitality health promotion
program among 948,974 members of a South African health insurance company, American Journal of Health Promotion.
2010. 24:3. 205-213
[3] Baicker K,
Cutler D, Song Z, Workplace wellness programs can generate savings, Health Affairs, 2010. 29:2