February 10, 2009

 VOL 1.   Issue No. 4

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"Clarifying Your Vision - How to Get a Clearer Picture of Your Offline Success"

Greetings!


Our expert call this month will show you how to leverage the power of email with integrity and authenticity to attract your ideal client and generate repeat sales.  Join Lisa Almeida as she explains how not using email marketing may be costing you a bundle.  RSVP for Lisa's call   Now, enjoy this week's feature article on vision boarding!

Do you have a vision of what the successful you looks like? If not, perhaps it's time you started looking at your personal and professional goals through clearer lenses. A trendy new offline strategy called vision boarding can add some clarity to your sight so that you can start actualizing both your personal and professional aims.
 
What is vision boarding? It all ties into The Law of Attraction. With all the hype surrounding Rhonda Byrne's "The Secret" in recent months, you're probably already familiar with this concept. For the uninitiated, The Law of Attraction states that whatever you focus your thoughts and attention on will be magnetically drawn to you. So, for example, if you decide 2009 is the year your business is going to reach a profit milestone, you would begin thinking something like, "This is the year my company is going to earn $XX million." And if The Law of Attraction held to its claim, by December 31, 2009 you'd have reached your earning goal. 
 
If it all sounds a bit new age hokey to you, it's actually not. If you think about it, The Law of Attraction is really a thinly veiled technique that is designed to steer your attention away from all those useless time and energy drains in your life and re-center them on what you actually want to achieve. So many people get caught up in their fast-paced everyday lives, however, that they have trouble envisioning precisely what it is they want to achieve. That's where vision boarding comes into play.
 
Writer Tristan Loo defines a vision board as "a simple yet powerful visualization tool that activates the universal law of attraction to begin manifesting your dreams into reality." In essence, it's a tangible blank slate (such as a poster board, a cork board or a scrapbook) onto which you adhere visual representations (like cutout images, written expressions and/or hand-rendered drawings) of your life goals.
 
"By selecting pictures and writing that charges your emotions with feelings of passion, you will begin to manifest those things into your life," Loo explains. The concept is catching on like wildfire, with real-world vision boarding groups forming across the country. The power of these groups lies in their collaborative incentive. It's sort of like having multiple swimming buddies or workout partners who not only cheer you on to success but also help you better define what exactly it is your want to accomplish in the first place.
 
Vision boarding meet-up groups afford you the opportunity to hobnob with locals who are interested in practicing the science and ideolgy of The Law of Attraction. Their mission is to help you attract the abundance and prosperity you're craving.
 
These group meet-ups, however, also serve a profitable side benefit. Vision boarding groups are just one of the ways in which you can promote your expertise offline to generate thousands of dollars in free publicity. Done right, email marketing is not only one of the most economical ways to market your business, it is also one of the most effective. How can you be more effective in your email marketing? Tune in to Lisa Almeida's "Email Marketing Made Simple: The Most Effective and Least Expensive Way to Build Loyal Relationships" to find out. 

What will you learn?
*The biggest mistakes beginners make and how to avoid them *What are the best days and times to send your emails.
*The most important sentence of your message
*How to write even if you hate to write

RSVP for the call!
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Finding the Lost Art of Entrepreneurial Thinking...
Part 3: Relationships - entrepreneurs are you leveraging one of your greatest assets?

How do you leverage relationships?  One way is by focusing on the "how" and the "what" of service delivery.  Recently, I worked my heart out on a project, only to learn that what I was delivering was not valued by the customer.  I quickly clarified, and shifted my focus, from what I thought was a "value add," to what the customer wanted and determined to be of value.  In the words of Robert E. Farrell, I had to Give 'em the PICKLE!  Understanding your customer, and giving them what they want, preserves relationships and builds customer loyalty.


Read more...
 
In the next issue
- Using the VCP Strategy So Your Social Networking Isn't DOA
- Business Planning or Strategic Planning Part I

Learn how to leverage your social networking efforts.

 
Social Media - Let's keep the conversation going...
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In This Issue
Featured Article
Upcoming articles
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Events
EVENTS
The Smart-Savvy Entrepreneur's Expert Call
 
WHAT:
"Email Marketing Made Simple: The Most Effective and Least Expensive Way to Build Loyal Relationships"
 
WHO:
Lisa Almeida
 
WHEN:
February 26, 2009

5:00 PM EST
4:00 PM CST
3:00 PM MT
2:00 PM PST
 
RSVP!
 

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National Entrepreneurship Week in Ohio 

The Small Business Development Centers (SBDC) of Ohio are proud to sponsor National Entrepreneurship Week in Ohio. This year's kick-off event will take place on Monday, February 23, from 9:30 am until 4:00pm at the Riffe Center in Columbus, Ohio

In addition to an expo during which small business owners can meet one-on-one with government, education and non-profit service providers to learn about their products and services, this year's event will offer training classes and one-on-one counseling with SBDC Certified Business Advisors.
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