The Smart-Lazy Entrepreneur's Download - an issue you don't want to miss!

February 3, 2009

VOL 1. Issue No. 3

"Leveraging Social Networking Success with a Well-Built Online Community"

Greetings!

Are you looking for ways to enhance your email marketing? Do you understand the tools that are readily at your disposal for building client loyalty?

Our guest speaker this month, Lisa Almeida, will be sharing a slew of ideas on "Email Marketing Made Simple: The Most Effective and Least Expensive Way to Build Loyal Relationships", so don't forget to call in to and take part in her teleseminar. In the meantime, here are some basic community-building concepts you might want to mull over. Each one is designed to gear you up for the success strategies Lisa will outline in her not-to-be-missed talk.

A well-built online community will serve as the foundation to your success. If you're not leveraging the viral power of social networking sites like Blogger, WordPress, Facebook, MySpace, Twitter and LinkedIn, you're missing a tremendous opportunity to catapult your online success through the stratosphere. The viral contagion your "friends" and contacts at such places can spread about your products and services is unparalleled.

The Internet has revolutionized the way we communicate and interpret what is of importance. While online content once sat almightily in the kingly throne, online community has usurped content's power. Indeed, if Internet buzz is any indication, community has already trumped content in almost all cases. And user-generated content on the aforementioned social media sites is having the greatest impact on business outcomes. Sign up for a few of these social networking sites and give them a test drive. Which leads us to ...

Only when the users and/or readers of your content are able to comment on and drive that content does a conversation actually happen. Your goal with online community building is to invoke a conversation. Only then can you be sure that you are providing the content your users and readers want to see and hear. Make your content readable, downloadable, forwardable and/or capable of being used to impact someone else. The beauty of the aforementioned social networking Websites is that they have conversation-generating technology built right into their interface.

Informing the world of your product, service, cause or issue doesn't have to cost you a fortune. In fact, a basic subscription to each of the aforementioned social media sites is completely free of charge.

Position yourself as an expert by focusing on one or two niches. As the flames of your social networking tactics spread, you'll soon garner an expert reputation. And where is the first place most people turn to resolve their most pressing problems? To an expert, of course. Wield your expertise as an opportunity to bring in a new client, close a new sale or obtain a new subscriber. And as the master over your online dominion, it's no longer a question of content versus community. You become the king.

How can you be more effective in your email marketing? Tune in to Lisa Almeida's "Email Marketing Made Simple: The Most Effective and Least Expensive Way to Build Loyal Relationships" to find out.