January 30, 2009

 VOL 1.   Issue No. 2 

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"How to Promote Your Expertise Online and Offline and Generate Thousands of Dollars in Free Publicity."

Greetings!

If you missed the call yesterday, don't worry...

INSTANT REPLAY!

Dial in for the recording:

Dial - (641) 715-3409
Enter Access Code - 447538#

The media love experts. They quote them. They write articles about them. They invite them onto programs like "Nightline" and "20/20." They come back to them again and again. Consumers love experts, too, and call on them to help solve a variety of problems. Consumers also buy products and services offered by experts. Publicity expert Joan Stewart, also known as The Publicity Hound, is a former newspaper editor who will share the secrets of how to promote your expertise online and offline. She'll show you how to determine whether you're an expert and, if you aren't, what you need to do to become one. Joan will also tell us how to form strong relations with journalists and bloggers and use the social networking sites to enhance your reputation.  

You will learn:

  • Where to start your publicity campaign and shortcuts that will save time
  • The Number One thing journalists and bloggers expect you to do when you contact them
  • When you want the journalist to write the story, and when you can write yourself
  • How to determine if you're an expert and what to do if you aren't
  • How to jump to the next level of expertise  
  • Joan's all-time favorite fun ways for experts to generate publicity
  • The scoop on press releases--why you must write them and the big benefit, even though journalists delete 99 out of 100 press releases    
  • The one thing you MUST have if you want to get onto TV
  • The one group of people online that are in the position to create the biggest buzz for your story
  • The best way to get into big national magazines
  • The one thing you can do TODAY (it will take you less than 10 minutes) that will start pulling to your website immediately.
BONUS!!!

Joan Stewart has a very special offer that EXPIRES TONIGHT at midnight.  So, be sure REPLAY the seminar now!! 

Dial in for the recording:
Dial - (641) 715-3409
Enter Access Code - 447538#

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In the next issue
- Finding the Lost Art of Entrepreneurial Thinking

This will be a series.  Part II will feature:  Entrepreneurs - start with what you have right now!
 
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EVENTS
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WHAT:
The Smart-Lazy Entrepreneur's Expert Call
 
WHO:
Business Owners
 
WHEN:
Last Thursday of the Month

5:00 PM EST
4:00 PM CST
3:00 PM MT
2:00 PM PST

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Finding the Lost Art of Entrepreneurial thinking...
Part 1:  Moving from being overwhelmed and distracted to being focused and determined!

Have you let opportunities to do what you really wanted, or to have the type of business that you envisioned, pass you by, only to be in the same place again - the starting point, with nothing to show for?  If so, you are not alone and it's not too late! 

Read more...
 
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I feel really privileged to be a guest blogger added to The Virtual Wire.  The Virtual Wire is written for entrepreneurs, consultants, and small business owners who are dedicated to virtual working partnerships.  
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