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| Greetings! |
 | | Denyse Mesnik, APR - President |
From The President
It's certainly peak season in Naples! It was good to see so many of you take time out of your busy schedule and join us for our February Lunch N' Learn where we enjoyed a lively session on developing our personal and business brand.
We're changing gears a bit this month. Understanding how legal terms affect both our clients and our own companies is an important element in an adept PR practitioner's professional arsenal. Our March program welcomes Miami attorney, Jason Gordon, for a informative discussion of Media Law the legal aspects of setting up and running a PR business. Whether you are a corporate communicator, sole practitioner, non-profit executive or work for a governmental agency, you'll find this presentation beneficial. Please join us!
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| Marchy Lunch N Learn - Protecting the PR Professional - How to stay out of trouble! |
 | | Jason Gordon, Attorney |
Jason Gordon, Heller Waldman, P.L.
Keeping Safe in an Aggressive PR World
Ever wondered about the many legal questions PR practitioners face? Ever wondered whether you should have written contracts and if so what terms you should include? Has your organization's lawyers told you not to release certain information to the media or the public?
If so, Miami attorney Jason Gordon will answer all these questions and more at our next Lunch and Learn on March 27. Mr. Gordon's presentation will provide you with important legal information you need to successfully practice public relations and to stay away from legal troubles.
Mr. Gordon, a South Florida native and alumnus of the University of Miami and the University of Florida Levin College of Law, is an attorney with Heller Waldman P.L. in Coconut Grove. Mr. Gordon brings years of legal experience dealing with business and commercial litigation and on issues involving public relations practitioners.
Topics Mr. Gordon will address during his presentation will include:
1. Common terms in contracts for PR work which can lead to trouble, including unclear terms;
2. Terms that should be included in contracts;
3. Protecting the PR professional's work, including rights to use and avoiding responsibility for incorrect information or statements to the public; and
4. Media law and issues to consider when dealing with the media.So come join us on March 27 for a robust discussion on topics of great important to PR practitioners.
For more information on this seminar, visit the whole story on our website by clicking here.
Schedule:
11:30 - 11:55 a.m. Networking
11:55 a.m. - 12:20 p.m. Lunch
12:00 - 1:00 p.m. Jason Gordon
Cost:
$24 PRSA Members$30 Non-Members$27 Non-Profits$15 Students*No shows will be billed if no prior notice given and only cash and checks accepted at the doorNOTE: To guarantee seating and meal, you must register online by Friday, February 24th. Click Here To Register
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| February Lunch N Learn - Personal Branding | |
What A Good Time We Had
 | | Clay Cone, Mary Ann T Green, and Denyse Mesnik greet with friendly faces |
Goals were set, dreams established to fulfill, and action step to taken as presenters Jessica Macera and Cyndee Woolley walked the attendees through the step to building a Personal Brand.
Who are You?
This was the beginning of building a successful Brand to uncover your truest priorities and values, identify your personal Unique Selling Position, and begin sharing that vision with the right audience.
A Seven Step Contact System was devised to accomplish goals and develop strategic relationships that will accomplish your personal and professional goals.
The event finalized with Three Messages the You needs to promote.
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| PRSA Gulf Coast Chapter Board Member Spotlight - Russell Tuff |
 | | Russell Tuff , Social-Impact |
Russell Tuff has been active in the communications/media business in SW Florida since 1988
He received a double Majored in Business Administration and History/Political Science and Minored in Religion from Jamestown College, Jamestown ND.
Tuff is currently the managing Partner in Social-Impact, a Public Relations/Marketing firm specializing in utilizing the Internet and the various media platforms to form the basis for all public relations and marketing efforts.
In addition, Tuff maintains a media consulting business called Tuff News.
Prior to starting his PR Firm, Tuff published newspapers in Minnesota, as well as in Florida, when he sold his publishing business in 2004. In 2005, he joined Scripps Media Group as a publisher and launched and ran several community publications. He was later promoted to Executive Editor of Community Publications and Niche Publications for the Scripps Media Group.
His personal website is http://russelltuff.com, and his PR Firm website is http://social-impact.com.
Tuff is actively involved in a number of local civic, charitable, government and political organizations, a 1994 Graduate of Leadership Collier, and 2001 graduate of Leadership Institute.
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| From PRSA National |
March 2012 Membership Promotion - Free Section
PRSA's March 2012 membership campaign offers new members joining during the month a free Professional Interest Section membership for one year. Current members receive $20 off a Section of their choice when they add it to their PRSA membership. There are certain restrictions, so please visit the Chapter Leadership Toolkit section of MyPRSA for full details.
Free Section (for new members): promotion code MAR12
$20 off a Section (for current members): promotion code SEC12
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2012 PRSA Gulf Coast Chapter Board of Directors
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 OfficersPresident
Denyse Mesnik, APR, Beasley Broadcast Group, Inc.
Immediate Past President
Kathy Saenz, INgage Networks
President Elect
Judy Bricker, Northern Trust
Treasurer
Secretary
Angela L. Aline, Naples, Marco Island, Everglades CVB
Directors:
Membership Relations Chair
Mary Ann Green, The Shelter for Abused Women & Children
APR Accreditation Chair
Donna Heiser, APR, The Genesis Group
Publicity Chairs
Russell Tuff, Social-Impact
Clay W. Cone, Cone Communications
Assembly Delegate/Sunshine District Chair-elect
Cyndee Woolley, APR, C2 Communications
Hospitality Chair
Deborah Jonsson, Avow Hospice
Protocol/Chapter Historian
Jama Dock, Avow Hospice
Directors-at-Large
Colleen Reynolds, APR, Edge Communications
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About PRSA
| | Headquartered in New York City, the Public Relations Society of America (PRSA) is the world's largest professional organization for public relations professionals, with nearly 20,000 members organized into 110 chapters nationwide who represent business and industry, counseling firms, government, associations, healthcare, schools, professional services firms and nonprofit organizations. The PRSA Gulf Coast Chapter serves Collier and Lee counties and consists of senior public relations, marketing and communications professionals who represent a variety of industries and professional services throughout the United States. For more information, visit www.prsa.org. |
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