Cyndee Woolley, APR and Jessica Macera, MBA 

Presenting:

 

The Personal Branding Project 

 

As presented at the 2011 PRSA International Conference and through Full Sail University, the Personal Branding Project is a customized workshop designed to teach business professionals how to reinvent themselves for success. The foundation of the program is about rediscovering purpose and passion to help individuals refocus their efforts towards those goals. 

 

Schedule:

11:30 - 11:55 a.m.  Networking

11:55 a.m. - 12:20 p.m.  Lunch 

12:00 - 1:30 p.m.  Woolley and Macera - The Personal Branding Project

Cost:

$24  PRSA Members
$30  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, February 24th.
 

 Click Here To Register

 

The Gulf Coast PRSA Board and Officers were sworn in by Congressional Candidate Trey Radel.

 

Clay W. Cone has been active in the communications field in Southwest Florida since 1988. He earned a bachelor's degree in journalism from Indiana University in Bloomington, Indiana. Prior to forming Cone Communications Company, Cone served as Senior Vice President and Director of Corporate Communications for TIB Financial Corp., the parent company of TIB Bank. Before that, he was Vice President and Director of Corporate Communications for First National Bankshares of Florida, a $5.6 billion bank holding company with 77 offices stretching from Marco Island to Tampa/Orlando.

 

Prior to his career in public relations, Cone was Senior Business Writer for the Naples Daily News. While with the newspaper, he earned numerous state and national awards in recognition of his work. Before that, he served as a Business and Government Reporter for the Clearwater Sun, a daily circulation newspaper located in Clearwater, Florida.

 

Cone is actively involved in a number of local civic and charitable organizations, including the Naples Winter Wine Festival (Naples Children & Education Foundation), David Lawrence Foundation and the United Way of Collier County. He serves as a Director and Past President of the Public Relations Society of America (PRSA), Gulf Coast Chapter and is a graduate of Leadership Collier. He also has been appointed by the Board of Collier County Commissioners to serve on the Educational Facilities Authority and serves on the Junior Achievement, Southwest Florida Hall of Fame Advisory Board.

 

See The Rest OF The Story - Click Here!

It does not matter whether your crisis communications plan is in a binder on a shelf, or kept electronically in a smartphone. What is important is that your organization has one. The crisis communications plan is a critical component of an organization's crisis management program. Despite advances in digital technology and social media, a successful response to a crisis depends on a solid plan built around teams, processes, audiences and messages.

You will learn how to: 

• Identify the critical parts of a crisis plan.
• Leverage the value of other existing company plans and procedures.
• Select a crisis team and maximize its effectiveness.
• Maintain and improve your plan.
• Provide value to your organization when it counts - in a crisis.

Instructor

Ernest DelBuono

 

Click Here for more information.

President
Denyse Mesnik, APR, Beasley Broadcast Group, Inc.
Immediate Past President
Kathy Saenz, INgage Networks

Secretary
Angela L. Aline, Naples, Marco Island, Everglades CVB

Membership Relations Chair
Mary Ann Green, The Shelter for Abused Women & Children
APR Accreditation Chair
Donna Heiser, APR, The Genesis Group
Publicity Chairs
Russell Tuff, Social-Impact