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NOW HEAR THIS!
Debbi now broadcasts a daily "Marketing Minute" for Money Matters Radio, www.Moneymattersradio.net. Her broadcast can be heard once a day, at approximately 2PM, on a wealth of New England radio stations including WBNW 1120AM in Boston and Concord, Mass.; WESO 970AM in Southbridge, Mass; and WPLM 1390AM in Plymouth, Mass. www.MarketingAuthor.com
Click here to hear some of the marketing audios:
Nix the Boring Nametag Have a Snappy Signature Tag Line Give Yourself an Unusual Title Sending Raisins to Publisher Helen Gurley Brown LOW-COST, NO-COST MARKETING TIPS: CROSS-MARKET YOUR BUSINESS Today's tip? Cross-market your business with other companies, so that you can promote each other. For example, I recently masterminded a cross-marketing program for one of my clients, a dentist. He specializes in offering a new type of teeth-whitening. But he was missing out on marketing his dental practice to brides. I told him that a teeth whitening procedure is something that all brides want to know about -- So, to market this dentist to bridal patients, I contacted all the hotels nearby that host weddings and offer wedding packages. Voila! Faster than you can say "Crest Whitestrip," these hotels all agreed to include information about this dentist, in their hotel marketing materials and in their wedding packages. It was a win-win for everyone. Cross-marketing two businesses is a low-cost marketing strategy that goes together like peanut butter and jelly. GET YOUR PRODUCT FEATURED IN A PRODUCTION
If you saw the humorous documentary Supersize Me, about McDonald's, you saw a great movie. Well, that producer, Morgan Spurlock, is at it again, with a new movie about product placements in films called The Greatest Movie Ever Sold. And that's what this marketing tip is all about - which is: get your product featured in a production Sure, it costs thousands of dollars in Hollywood, but that doesn't mean that you can't promote your company's products at the local high school or community college or university. If your company makes fantastic chocolate-chip cookies, or the world's best widgets, donate them to Emerson College or Boston University, where students are always creating video productions and might just want to incorporate your product into their feature. When you think outside the box, you can wind up with scores of new customers that you hadn't before considered.
WANT MORE TIPS?
Read Off The Wall Marketing Ideas: Jumpstart Your Sales Without Busting Your Budget, the bestselling book that Debbi co-authored. It made The Boston Globe's Bestseller List in just 11 days after publication. Buy it on Amazon.com, and while you're at it, write a review!
THE DEBBI KICKHAM SHOW DEBUTS
Starting this month I will be the host of the "Debbi Kickham Show" dedicated to ALL THINGS MARKETING. My show will air on Dedham Public TV, which reaches about 45,000 viewers in Dedham and Westwood, Mass. If you or your business have a marketing or public relations strategy that worked for you, and you would like to discuss it with me on the air -- let me know! We will consider showcasing your business for a segment, if you live or work in Dedham, Westwood or Boston.
Email me at DKK@marketingauthor.com to tell me about your marketing success story.
CHECK OUT MY TV AUDITION REEL!
Here's my 8-minute TV demo reel, showing me on the air with Regis Philbin, Matt Lauer and Jill Rappaport of the TODAY show, and me on CNN, HSN, and CBS -- take a look! I've made hundreds of TV appearances in my career, on behalf of my bestselling books, as as a media spokesperson for companies like The Robb Report Magazine, AT&T, VELCRO USA, SureFit, and PersonalShopper.com.
I'm also the NEW "Boston Marketing Examiner" for Examiner.com, so make sure to check the website for my stories about marketing in and around Boston! I definitely want to hear from you with your marketing success stories! Here's my first article at Examiner about Making Yourself Memorable.
TRAVELING THIS SUMMER?
Don't leave home without picking up Debbi's latest bestseller, THE GLOBETROTTER'S GET-GORGEOUS GUIDE: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives and Celebrity Travelers, which hit Amazon.com's Bestseller List as #1 in December!
Check out the book's website at www.GorgeousGlobetrotter.com. You'll discover celebrity secrets plus a wealth of diet, beauty, packing, luggage, fashion and shopping tips, as well as money-saving advice and even offbeat tips that will take the "travail" out of your travels.
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