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(781) 407-9305 | 
Debbi K. Kickham
Visit our website: www.Marketingauthor.com MAXIMA MARKETING 119 Fisher St. Suite Two Westwood, MA 02090 Email me at: Maxima Marketing is especially skilled working with PLASTIC SURGEONS, DENTISTS, HAIR SALONS, SPAS, SKINCARE SALONS AND OTHER AESTHETIC PRACTICES -- but you name it, we can market and publicize it!
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CALLING ALL GORGEOUS GLOBETROTTERS! YOU'LL WANT TO READ MY NEWEST BOOK, THE GLOBETROTTER'S GET-GORGEOUS GUIDE, the world's first beauty book for traveling women. Buy it on Amazon.com, and you can even write me a review. The book hit Number One on Amazon's Bestseller List in December! |
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ANNOUNCING MY OWN TV SHOW ON DEDHAM TV IN MASSACHUSETTS!
Yes, folks, you heard that right. Starting this month I will be the host of the "Debbi Kickham Show" dedicated to ALL THINGS MARKETING. My show will air on Dedham Public TV, which reaches about 45,000 viewers in Dedham and Westwood, Mass. If you or your business have a marketing or public relations strategy that worked for you, and you would like to discuss it with me on the air -- let me know! We will consider showcasing your business for a segment, if you live or work in Dedham, Westwood or Boston.
Email me at DKK@marketingauthor.com to tell me about your marketing success story.
CHECK OUT MY TV AUDITION REEL!
Here's my 8-minute TV demo reel, showing me on the air with Regis Philbin, Matt Lauer and Jill Rappaport of the TODAY show, and me on CNN, HSN, and CBS -- take a look! I've made hundreds of TV appearances in my career, on behalf of my bestselling books, as as a media spokesperson for companies like The Robb Report Magazine, AT&T, VELCRO USA, SureFit, and PersonalShopper.com.
I'm also the NEW "Boston Marketing Examiner" for Examiner.com, so make sure to check the website for my stories about marketing in and around Boston! I definitely want to hear from you with your marketing success stories! |
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MAKING A TV APPEARANCE? GIVING A TV INTERVIEW FOR YOUR BUSINESS OR BOOK? HERE ARE SOME GREAT TIPS THAT I'VE LEARNED OVER THE YEARS.
1). Make your appearance snap, crackle and pop. You want to be enthusiastic.
2). Wear something sharp. For women, that means classic jewelry such as pearls and a gold necklace. For men it means a suit with a colorful tie. Don't follow the example of movie stars who frequently show up on TV in their shabbiest clothes.
3). Put your responses into "sound bites" and get those sound bites across to convey your key messages -- no matter what question you are asked.
4). Make sure you are impeccably groomed.
5). Practice, practice, practice what you want to say and how you want to say it. Use a mirror, then try to say it in front of an invisible audience. The more you rehearse, the more comfortable and natural you will be in front of the camera.
6). Be ready for the "zinger" question you don't want to be asked. It probably will be asked! Have a good answer for uncomfortable questions. |
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WANT TO GET INTO THE MEDIA? GIVE REPORTERS A DREAM STORY -- AND A DREAM PRESS RELEASE.
All editors and producers look for "hooks" that they can wrap a story or a segment around. Here are some examples.
New and Unprecedented -- Is your product or service the new leader of the pack?
Breaking News -- Be ready to pounce on a news story that affects your business.
Trend -- Does your story tap into a social, political or economic trend?
Anti-trend -- On the flip side, has your business bucked a trend and zigged where everyone else has zagged?
Offbeat -- Does your business have an unusual or even a wacky angle?
Timely -- Can you connect your story to current events?
When your business needs publicity or PR services-- give Maxima Marketing a call at (781) 407-9305. We are in the business of making our clients stand out and becoming memorable. We know how to present our clients and craft a winning story that will capture attention from the media, and from potential cutomers.
We are especially skilled working with PLASTIC SURGEONS, DENTISTS, HAIR SALONS, SPAS, SKINCARE SALONS AND OTHER AESTHETIC PRACTICES -- but you name it, we can market and publicize it! www.MarketingAuthor.com
FEBRUARY SPECIAL DEAL FOR MY VIP READERS:
Special this month: $799 for a press release written by Maxima Marketing. A $200 savings
Expires 3/1/11.
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FEBRUARY'S MARKETING TIP OF THE MONTH: CELEBRATE UNTRADITIONAL HOLIDAYS.
Did you know that February is National Black History Month, Pet Dental Health Month, and Pull Your Sofa Off The Wall Month -- and these three are just the tip of the February iceberg.
You can find out all the untraditional holidays in Chase's Calendar of Events. It is the most comprehensive and authoritative reference available on special events, worldwide holidays and festivals, civic observances, historic anniversaries, famous birthdays and much more.
You can even create your own special holiday -- just like the folks who created "Take Your Daughter To Work Day." Just contact the folks at Chase's!
All of these days and dates can provide the impetus for an inventive press release and a novel story to tell the media about your product or services.
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HEAR DEB ON THE RADIO THIS WEEKEND!
Want more fantastic marketing tips -- for free?
Hear my fantastic interview all about marketing with the legendary radio personality June Knight, on Money Matters Radio. My segment airs this Sunday, February 13 at 3:30PM EST on WBNW 1120AM in Boston, and WESO 970AM in Southbridge, Mass. You can hear it live streamed on the internet if you visit www.MoneyMattersBoston.com and click on "Listen Live."
Appearing right before me, at 3PM EST on the same stations:
You can hear my wonderful husband, Attorney Bill Kickham, at 3PM, discussing tort reform and liability issues. Bill is an old pro at making media appearances, and he has a unique talent, making complicated legal issues understandable to the general public. www.Kickhamlegal.com
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ATTENTION ALL BOOK AUTHORS!
My friend Rick Frishman is hosting a gathering
that could help you become a bestselling book author.
He has some of world's most sought-after publishing and movie experts ready to give you the "keys to the kingdom" to:
*Sell your book to a publisher
*Turn your book into a major motion picture
*Make your book a bestseller
*Transform your book business into a mega success.
Get more details here:
http://www.author101university.com
In March there will also be many AGENTS, EDITORS,
AND PUBLISHERS on special panels looking to meet you and willing to share their coveted industry secrets. There will be two meet-and-greet sessions with the editors and publishers!
The last Author101 University Seminar sold out weeks before the event!
Rick has a special offer for my VIP readers: HALF PRICE and you can bring a friend for free. Use coupon code CODY. He only has room for 20 more people ... So first come, first served!
VISIT OUR WEBSITES: WWW.MARKETINGAUTHOR.COM
WWW.GORGEOUSGLOBETROTTER.COM
and read our blogs! |
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Debbi Karpowicz Kickham President and Chief Creative Officer Maxima Marketing Office: (781) 407-9305 Cell: (617) 610-2577 |
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