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Debbi K. Kickham Visit our website: www.Marketingauthor.com MAXIMA MARKETING 119 Fisher St. Suite Two Westwood, MA 02090 Email me at:  | | I BRAKE FOR BEAUTY PRODUCTS |
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THIS SIGNATURE TAG LINE MAKES US ANGRY.
DOES IT MAKE YOU MAD TOO?
Maxima Marketing is expert at creating signature tag lines for clients, and we love an effective tag line such as "Things go better with Coke."
But we are appalled at a radio commercial for a hot sauce that contains the tag line, "I put that s**t on everything." As a Boston-based marketing expert and author of a bestselling marketing book, I am disgusted that a company would promote itself to the public using such profanity. I am also demoralized and astounded that this profanity passes itself off as "creativity" and disguises itself as a "marketing strategy" when it's the exact opposite. What it really shows, among other things, is a disdain and disregard for other people.
It's like comedians who use bathroom humor and try to convince you that they're being "creative." Who needs --or wants -- that? Whatever these folks are selling -- I'm not buying it.
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SAY IT WITH A SIGNATURE TAG LINE!
Don't have a signature tag line? Not sure even where to start? That's where Maxima Marketing can help. Maxima Marketing offers a full suite of marketing, copywriting and editing services - no matter what your industry - financial, retail, beauty, medical, decorating, construction, jewelry, bridal, you name it. We have written copy for brochures, ad, catalogs, billboards, marketing letters, press releases - and more - to entice new clients and customers. We can assist you with signature tag lines that tell your story in a clever, memorable way.
We do exactly what our signature tag line says: We Make You Memorable. We Move You Ahead. To help your business achieve these goals, we offer:
¨ Comprehensive Marketing Plans and Strategies
¨ Newsletters/Brochures/Mailers
¨ Copywriting/Editing/Proofreading
¨ Product Naming/Brand Identity
¨ Signature Tag Lines
¨ Media Publicity/Press Releases
¨ Media Coaching and Training
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SUPER SALE!SIGNATURE TAG LINES/SLOGANS FOR YOUR BUSINESS Regular price: $1,500 SPECIALLY PRICED -- $999Let Maxima Marketing create and develop a business slogan that's unforgettable! Check out the signature tag lines we've developed, at www.Marketingauthor.com. Here are some fun facts about the professional background of Debbi Kickham, the president of Maxima Marketing: ¨ Debbi was an Editor at Robb Report magazine - "The Millionaire's Magazine" -- for four years, and also served as the magazine's on-air TV spokesperson. She can use this experience to address your business' marketing needs in a solid, productive and engaging way that increases your bottom line. ¨ While an advertising copywriter by day, Debbi worked doing stand-up comedy at night at the Comedy Connection in Boston, for two years. The result? Debbi always has a lighthearted and snappy way to convey her message, and humor is always part of her advice. ¨ Debbi is an expert in idea and concept development (many call her an "idea factory") who always has a clever or witty word -- making all of her communications fun-to-read - while delivering a potent message. Put on your seatbelt when you hear her speak - it's going to be a fun ride! ¨ Debbi has served as a professional on-air media spokesperson for companies that include AT&T, PersonalShopper.com, UndercoverWear, Sure Fit Slipcovers, and VELCRO USA.
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MARKETING TIP OF THE MONTH:
DO GOOD FOR OTHERS, AND DO GOOD FOR YOURSELF
Have you ever considered Civic Marketing? It's a way to do good for the community while you also do good for your business. It can be as easy as sponsoring a section of the highway, or donating some of your income to charity.
We especially like creative Civic Marketing programs that are special, unique and different. One of our favorites: the delicatessen that sponsored "a pint for a pint" with the local Red Cross. Whenever someone came in and donated a pint of blood, that person received a coupon for a free pint of chicken soup at the deli. This program created strong brand awareness and visibility for the delicatessen, and was a huge success.
Let us know about some of your favorite Civic Marketing programs. Email us at dkk@marketingauthor.com and tell us all about them and your subsequent successes! MY NEW TV SHOW PREMIERES IN FEBRUARY! Dedham TV has asked me to come on board as the host of my own TV show, all about marketing! Stay tuned for the premiere of "The Debbi Kickham Show" where we will focus on successful marketing strategies of all kinds of businesses, in all kinds of industries! Have a marketing tactic that's been a hit for you? Contact Debbi at dkk@marketingauthor.com. We'll consider it for an upcoming show. |
THE GLOBETROTTER'S GET-GORGEOUS GUIDE TAKES OFF!
Vanna White Cheryl Tiegs Joan Lunden Ivana Trump Leeza Gbbons Nancy O'Dell and Barbara Eden. The book is a goldmine of insider travel and beauty tips and a wealth of diet, cosmetics, health, luggage, and packing tips -- and a lot more! Read all about it on my website: www.GorgeousGlobetrotter.comPick up your copy at Amazon.com and take the "Tour of Beauty!"
OSCAR BOUND:
 | | READ THE AMAZON BESTSELLER! |
My book is going to the Oscars!! Thanks to the fabulous Montreal-based skincare company
G.M. Collin, info about my book will be placed in their gift bags that they distribute to celebrities. G.M. Collin has been giving facials to A-listers at the Academy Awards for the past ten years. And lucky me, I am reaping the benefts of their contacts. To G.M. Collin I say, "Merci mille fois!"
Read the glowing review of my book in WOW Travel Magazine, published by the Kiwi Collection of Hotels
MORE GLOBETROTTER NEWS:
Join me this coming Wednesday night Feb. 9, from 6-7:30 at the Element Hotel in Lexington, Mass., for a reading and book-signing! Call the hotel at (781) 761-1750 for details. |
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Did you like this newsletter? Did it help you in any way? Then please forward it to a friend!
Maxima Marketing is a proud member of the NeponsetValley Chamber of Commerce and a business referral group. EMAIL DEBBI AT: dkk@marketingauthor.com.
MAXIMA MARKETING
www.Marketingauthor.com
dkk@Marketingauthor.com
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Debbi K. Kickham
Maxima Marketing
(781) 407-9305
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