MARKETING TIP OF THE MONTH: Keep reinventing yourself and your business!
Dunkin' Donuts®. When we think of that spunky pink-and-orange logo, we always think of the world's best coffee (which we much prefer over Starbucks). And it's a great place to get a snack. Well, in keeping with the world's obsession with losing weight, Dunkin' Donuts recently unveiled DDSmart™, the company's first menu of better-for-you food and beverages, which, in our opinion, is a great way for the company to reinvent itself. Now you can think of Dunkin' Donuts as offering healthy fast food!
How did we initially hear about it? Through the wildly popular Hungry Girl website (www.hungry-girl.com), which we read every single day. Here's what Will Kussell, President and Chief Brand Officer of Dunkin' Donuts Worldwide, had to say: "We identified the Hungry Girl website more than a year ago, and realized that it was influential and important." And here's what Hungry Girl's founder, Lisa Lillien, says about the new DDSmart products: "I LOVED the new Dunkin' Donuts egg-white flatbread sandwiches. They're filling and DELICIOUS. And they definitely give you a lot of bang for the calorie buck. They're a nice alternative to fatty fast-food sandwiches."
The DDSmart line must meet at least one of the following criteria: 25% fewer calories, 25% less sugar, fat, saturated fat or sodium that comparable fare, and/or contain ingredients that are nutritionally beneficial. Included are:
Dunkin' Donuts famous coffees, lattes and espressos, which can be enjoyed for 70 calories or less when using skim milk and a sugar substitute
A refreshing Reduced Calorie Berry Smoothie, made with real fruit and lowfat yogurt, which has 30% fewer calories and nearly 40% less sugar than a regular Dunkin' Donuts smoothie
Freshly brewed unsweetened ice tea - a small cup is only five calories.
Egg-and-cheese, or Ham, Egg and Cheese sandwiches served on an English muffin at 350 calories or less.
"These new food items have been very well-received," says Mr. Kussell.
Well done, Dunkin'!
PROMOTION FOR PENNIES
We've never met a bargain we didn't love - and that same is true for marketing. That's what Off The Wall Marketing Ideas, the book that Debbi co-authored, is all about! (Find it on Amazon.com; it was originally published in 2000 by Adams Media.) Debbi frequently speaks and writes about the subject of marketing yourself on a shoestring budget; in fact, in July American Salon Magazine featured Debbi in a story entitled "Promotion for Pennies." It's filled with great ideas about how to market your salon (or for that matter, any business) using more creativity than cash. See the story at:
www.americansalonmag.com/americansalon/issue/issueDetail.jsp?id=15322 and click on "Promotion for Pennies," the 14th story down in the column.
Happy reading - and be sure to remember, Debbi's firm, Maxima Marketing, is available for your business when you DON'T want to do it all yourself!
BON VOYAGE! DEBBI AND BILL NAMED TRAVEL EDITORS OF LUXURY TRAVEL AND LIVING MAGAZINE.
We are proud to announce that Debbi and her husband William D. Kickham, Esq. (www.Kickhamlegal.com) are the newly named Travel Editors of LUXURY TRAVEL AND LIVING MAGAZINE (www.Luxurytm.com), a fabulous web magazine filled with everything you need to know about the world's best hotels, resorts, and destinations. Debbi used to be the Editor of Robb Report Magazine - "The Millionaire's Magazine" - so she is right at home working on this exciting publication, with Bill.
This excellent web magazine comes up No. 1 when you key in the words "Luxury Travel" in an organic Google search - impressive! The site had more than 1 Million visitors last year, whose average household income is $250,000. Our readers/visitors also spend an average of $880 per night for their hotel rooms that they book.
Debbi and Bill will bring you info about some of the most upscale and plush destinations worldwide - visit the site now to read our stories about Silversea Cruises, Ritz-Carlton, Naples, Fla., and the Chatham Bars Inn!
HIRE MAXIMA MARKETING - WE OFFER GREAT ADVANTAGES!
We love working with clients in all industries - medicine, aesthetics, food, fashion, technology, you name it. And we offer numerous advantages that set us apart from the competition, which means that we can offer clients more for their money. Here's why:
¨ All clients have their accounts worked on by me personally - not a junior account executive, as would be the case at larger marketing firms.
¨ I am a former journalist, bringing my unique expertise to all of my clients, to secure prominent media placements in prestigious publications and broadcast media.
¨ I am a former Editor of Robb Report - "The Millionaire's Magazine" - and am skilled in promoting the luxury market and high-end businesses, along with retailers, solo businesses and bargain outlets.
¨ I am the co-author of the bestselling business book Off The Wall Marketing Ideas (Adams Media, 2000), which made The Boston Globe's bestseller list in just 11 days after publication.
¨ I have excellent contacts with Boston and national media and a proven record of securing prominent media placements locally in the Boston area and nationally, in magazines, newspapers, television and radio.
¨ I am also an expert in cross-promotion, able to bring together diverse businesses that can work together for a win-win situation.
SAY IT WITH A SIGNATURE TAG LINE!
Don't have a signature tag line? Not sure even where to start? That's where Maxima Marketing can help. Maxima Marketing offers a full suite of marketing, copywriting and editing services - no matter what your industry - financial, retail, beauty, medical, decorating, construction, jewelry, bridal, you name it. We have written copy for brochures, ad, catalogs, billboards, marketing letters, press releases - and more - to entice new clients and customers. We can assist you with signature tag lines that tell your story in a clever, memorable way.
We do exactly what our signature tag line says: We Make You Memorable. We Move You Ahead. To help your business achieve these goals, we offer:
¨ Comprehensive Marketing Plans and Strategies
¨ Newsletters/Brochures/Mailers
¨ Copywriting/Editing/Proofreading
¨ Product Naming/Brand Identity
¨ Signature Tag Lines
¨ Media Publicity/Press Releases
¨ Media Coaching and Training
One of our favorite tag lines? It was created by the late Paul Newman when he launched "Newman's Own." His tag line? "Fine Foods Since February." Hilarious!
SUPER SALE!
SIGNATURE TAG LINES/SLOGANS FOR YOUR BUSINESS
Regular price: $1,500
SPECIALLY PRICED -- $999
Let Maxima Marketing create and develop a business slogan that's unforgettable! Check out the signature tag lines we've developed, at www.Marketingauthor.com.
Here are some fun facts about the professional background of Debbi Kickham, the president of Maxima Marketing:
¨ Debbi was an Editor at Robb Report magazine - "The Millionaire's Magazine" -- for four years, and also served as the magazine's on-air TV spokesperson. She can use this experience to address your business' marketing needs in a solid, productive and engaging way that increases your bottom line.
¨ While an advertising copywriter by day, Debbi worked doing stand-up comedy at night at the Comedy Connection in Boston, for two years. The result? Debbi always has a lighthearted and snappy way to convey her message, and humor is always part of her advice.
¨ Debbi is an expert in idea and concept development (many call her an "idea factory") who always has a clever or witty word -- making all of her communications fun-to-read - while delivering a potent message. Put on your seatbelt when you hear her speak - it's going to be a fun ride!
¨ Debbi has served as a professional on-air media spokesperson for companies that include AT&T, PersonalShopper.com, UndercoverWear, Sure Fit Slipcovers, and VELCRO USA.
TV or Not TV?
Maxima Marketing has secured broadcast placements for clients in venues that include
¨ WHDH-TV 7 (NBC affiliate)
¨ WBZ-TV 4 (CBS affiliate)
¨ CNN
¨ New England Cable News
¨ Good Day New York
¨ Live with Regis and Kathie Lee
¨ ABC News
¨ National Public Radio
¨ and CN8 (Comcast Cable Network).
If your business needs to be seen more in the media, talk to us about your marketing and public relations needs. We will develop and create unique marketing angles for your business, with all of the "hooks" that will catch the eye of the busiest editors.
ASK US FOR A BUSINESS REFERRAL
Maxima Marketing is a proud member of the Neponset Valley Chamber of Commerce - contact Debbi for a business referral - she is part of a Referral Exchange Network of business professionals who network together to generate business. Let us know if you need any of the following:
¨ Electrician
¨ Handyman
¨ Computer storage solutions
¨ General Public Accountant
¨ Financial Advisor
¨ Apparel and Promotional Products
¨ Mortgage Loan Officer
¨ Commercial Lending Bank
¨ Insurance
¨ Advertising Photographer
¨ Accounting
¨ Database Issues
¨ Strategic Real Estate Planning
¨ Printer
¨ Internet Marketer
Call us at (781) 407-9305 if your business needs any of the above providers and we will be delighted to refer you to the appropriate person. Thank you.
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