RAM Logo
Press Release                                          FOR IMMEDIATE RELEASE
Racine, WI     September 30, 2011
The Racine Art Museum Underlines Focus on the Guest Experience
RAM Bolton Images
Photo: Jon Bolton, Racine, WI

By offering audiences a variety of exhibitions along with related family-friendly activities and events, the Racine Art Museum is experiencing record attendance since its opening in 2003. Many times, these engaging exhibitions draw visitors into the museum for the first time, thus increasing RAM's awareness while continuously delivering enriching cultural experiences.


RAM Executive Director and Curator of Exhibitions Bruce W. Pepich said, "RAM is very concerned about providing its guests with a fine quality experience during their visits to its programs. We pay careful attention to selecting the artworks on display and how they are presented and documented. We also extend this concern to making sure that all aspects of one's visit to RAM are enjoyable. This can include lunch recommendations at local restaurants, help selecting a book on a topic seen in a RAM show or helping guests launch their own art collection by offering work created especially for the Museum Store by artists featured in current exhibitions."


Due to this increased understanding and focus on guest expectations, the Racine Art Museum has created a new position to oversee efforts that serve visitors on a variety of levels. RAM is pleased to announce that Lisa Englander has just been named Principal of the Guest Experience and Retail Division.


Under this new arrangement, Englander will merge the direction of RAM's reception functions-including guest relations, hospitality, and gallery security-with administrative supervision of the museum's entire retail operations. This includes supervision of the Museum Store, the sale of RAM's catalogue publications, and the commissioning of limited editions created by featured artists.


"Lisa Englander will oversee the reception our guests receive as they first enter the museum through their last stop in the Museum Store as they depart, making this journey more rewarding for them. We look forward to better serving our guests by combining these two functions," said Barb Namowicz, RAM's Controller.


Englander, a long-time volunteer at RAM and an employee since 2002, has a BFA in painting from Brooklyn College and both an MFA in Printmaking and an MA in Museum Studies from the University of Wisconsin-Milwaukee. In addition to a long-term and successful career as a painter, she established the first Gift Shop at the Charles A. Wustum Museum of Fine Arts in 1983. She managed this operation at the Wustum campus for 19 years, as a volunteer. RAM was built as an outgrowth of the Wustum operation. In 2002, Englander was hired to be the Manager of the new Museum Store, opening RAM's retail facility in December of that year. The Racine Art Museum exhibition galleries opened in May 2003.


Racine Art Museum has one of the most significant contemporary craft museums in the United States, with more than 5,000 in the permanent collection. Its focus is on work from internationally recognized artists in ceramics, fibers, glass, metals and wood as well as painting, sculpture, and works on paper.


Together, the two campuses of the Racine Art Museum, RAM in downtown Racine at 441 Main Street and the Charles A. Wustum Museum of Fine Arts at 2519 Northwestern Avenue, seek to elevate the stature of contemporary crafts to that of fine art by exhibiting significant works in craft media with painting, sculpture and photography, while providing outstanding educational art programming.

Docent led contemporary craft and architectural tours of the museums are available. Both campuses of the Racine Art Museum, are open to the public Tuesday - Saturday 10:00 am - 5:00 pm, and are closed Mondays, Federal holidays and Easter. RAM is open Sunday Noon - 5:00 pm, while Wustum is closed Sundays. An admission fee of $5 for adults, with reduced fees for students and seniors, applies at RAM. Admission to Wustum is free. Members are always admitted without charge to either campus.

Quick Links

For more information or to request images, please contact:

Laura Gillespie
RAM Marketing Assistant
262.638.8300 x 114