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Press Release                                          FOR IMMEDIATE RELEASE
Racine, WI    March 1, 2011


"It is No Joke," says the
Racine Art Museum
PEEPS 2010

Peep-er-oni Pizza
Ray "Moon" Johnson

On Friday, April 1, within the pristine white walls of a contemporary art museum that overlooks Lake Michigan, the Racine Art Museum presents an untraditional exhibition showcasing fluffy, sugar-coated marshmallow PEEPSŪ. RAM's Second Annual International PEEPSŪ Competition is now accepting entries from artists of all ages to participate in the only museum competition of this kind in the world.


In its first year in 2010, the competition had 63 entries. The show's popularity drew over 2,000 visitors to RAM in two weeks. They enjoyed a riot of electric pastels in creative PEEPSŪ pieces such as PEEPS Couture, the Green Bay PEEPers, Put on you PEEPster Bonnet and even a video entitled Monsieur PEEP Goes to the Museum.


Again this year, all entries will be judged by an expert panel, based on creativity and best use or representation of PEEPSŪ. Contestants are eligible to win amazing prizes, including two exciting PEEPSŪ Brand Prize Packages. Prizes will be awarded for First, Second and Third places in both adult and children's categories. In addition, one lucky artist will take home the coveted PEEPles Choice Award where the community votes for their favorite PEEPSŪ creation.


On Free First Friday, April 1, the Racine Art Museum will host an opening reception for the PEEPSŪ Show, from 5:30 to 7:30 pm. Visitors and media are invited to talk to PEEPSŪ artists and uncover their creative inspiration. First Friday in Downtown Racine includes free RAM admission and extended museum hours, from 10:00 am ­to 9:00 pm. Also, from 4:00 to 8:00 pm­, everyone is invited to drop-in for a free hands-on community art activity.


All competition entries must be received at the Racine Art Museum by 4:00 pm on Sunday, March 27. RAM's Second Annual International PEEPSŪ Competition is open April 1 through April 28. More information and an entry form is available at http://ramart.org/ram/International-PEEPS-Competition.html.


Competition sponsored by RAM Museum Store.

First and Second prizes provided by PEEPSŪ,
a registered trademark of the Just Born Company.


Together, the two campuses of the Racine Art Museum, RAM in downtown Racine at 441 Main Street and the Charles A. Wustum Museum of Fine Arts at 2519 Northwestern Avenue, seek to elevate the stature of contemporary crafts to that of fine art by exhibiting significant works in craft media with painting, sculpture and photography, while providing outstanding educational art programming.

Docent led contemporary craft and architectural tours of the museums are available. Both campuses of the Racine Art Museum, are open to the public Tuesday - Saturday 10:00 am - 5:00 pm, and are closed Mondays, Federal holidays and Easter. RAM is open Sunday Noon - 5:00 pm, while Wustum is closed Sundays. An admission fee of $5 for adults, with reduced fees for students and seniors, applies at RAM. Admission to Wustum is free. Members are always admitted without charge to either campus.

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For more information or to request images, please contact:

Laura Gillespie
RAM Marketing Assistant
262.638.8300 x 114