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Congratulations to Phillips County, Kansas! |
Congratulations to Phillips County, Kansas for being the first county in North America to invest in the reinvention of their local small business owners, by committing to send 24 business owners over the next 4 years to our Destination Business BootCamp in Colorado. You can read about the announcement here.
This all started about a year ago when Michelle Jacobs, the Executive Director for Phillipsburg Main Street, organized a group of six business owners and herself from the town of Phillipsburg, Kansas to attend our May, 2010 Destination BootCamp and be part of our 6-month Community Reinvention Program.
With the sponsorship and support of Jeff Hofaker's economic development organization, that group came to Colorado, learned, went back, started changing their businesses, and in the process, started changing their community. Now, it's worked so well, we're going to educate another group in 2011, another one in 2012, and a final one in 2013. What an amazing commitment!
Oh, did I mention that the City of Phillipsburg has 2,349 people! Size really doesn't matter, when you put your mind to it.
If you'd like to learn more about how your community can change like Phillipsburg did, just give me a call. I'll walk you through our Community Reinvention Program. |
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Enter Our Monthly Trivia Contest! |
Our winner of last month's trivia question was Judy Skowron of Mesquite, Texas who knew that the home at 671 Lincoln Avenue in Winnetka, Illinois and Christmas were tied together because this was the location where the movie "Home Alone" was filmed, starring Macaulay Culkin. Remember Macaulay? He was that really cute child star that everyone loved, and then, he grew up to be that not cute, drug-arrested, flamed-out adult ex-star occasionally popping up in strange acting roles, like those Lifetime Movie Network 2-hour tear-jerkers. (Thank you, Mom, for not forcing me into acting when I was cute and young!)
Answer this month's 3-part trivia question correctly and you will receive the book: Never Quit: There is Always a Way - Over, Under, Around or Through, the perfect book to inspire you in the New Year.
Here's this month's 3-part trivia question:
- Who played Bob Falfa in the movie "American Graffiti"?
- What actress (who played Laurie), crawls out of Bob Falfa's car before it explodes at the end of the movie?
- What was the name of the actor who played Steve Bolander who Laurie was dating in the movie?
Get all this right, and you will not only have taken a trip down memory lane and revisited how three separate actors reinvented themselves over the years, but you'll win a great prize! Good luck!
Click here to submit your answers! |
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Quote of the Month |
"We must drop the idea that change comes slowly. It does ordinarily - in part because we think it does. Today changes must come fast; and we must adjust our mental habits, so that we can accept comfortably the idea of stopping one thing and beginning another overnight. We must discard the idea that past routine, past ways of doing things, are probably the best ways. On the contrary, we must assume that there is probably a better way to do almost everything. We must stop assuming that a thing which has never been done before probably cannot be done at all."
Donald M. Nelson |
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 This is your January Reinvent Your Business e-Newsletter, sent only to subscribers who want to turn their businesses and communities into Consumer Destinations.
I know I'm not the only one that feels a sense of excitement with this New Year beginning. I hope you are as jazzed as I am about bettering your business this year. Let's get started. |
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Tip of The Month: Here's a Reality Check for 2011: How Really Different Is Your Business? | |
I recently had a great discussion with a business owner who had built, from the ground up, a very profitable retail store. This business is loved by its customers. Most of the customers in the community support it. This owner has even studied like stores around the country to look for best-practices, and when he's compared similar size businesses to his, he is achieving the same or better sales results than they are.
Unfortunately, this owner isn't happy and wants more sales, and wants to see the store's growth accelerate more quickly.
Here's what I shared with this owner about the first step to quickly grow his sales. Skip this step and you're going to be disappointed in 2011 with your results.
Click here to read more on my blog: appropriately titled: DestinationUBlog.com |
Our 1st Destination BootCamp is March 15-17 | |
Our first Destination Business BootCamp of 2011 is 68 days from today on March 15-17 here in Longmont, Colorado. If you attend our 2˝ day workshop, you will learn my entire 14-step process to turn your business into a Consumer Destination.
Plus, you'll learn 75 more powerful techniques to grow your business. Just click here to read everything you'll learn when you attend. (By the way, if you know all of these 75 tactics and strategies to grow your business, you can stay home).
I think I like conducting our Destination BootCamps best of anything I do in our company. Here's why: Class size is usually 20 -- 40 top business owners who show up ready to go on Tuesday morning at 8:00 a.m. The owners who come to the BootCamp are already overachievers, extremely competitive, and really smart. We put all of these owners together in a room to learn my Destination process in 20-hours of class time over 3 days. Everyone learns the same new process, and everyone networks together and shares ideas. I get one-on-one time with owners during the entire BootCamp, from 8:00 in the morning to 10:00 at night, and when these owners come out of the class on Thursday at noon, they have a plan in place and are ready to go back to put into practice what they've learned.
Oh, we have great breaks, and we eat lots of great food, too.
If you're not convinced, click here to read what some of owners have said after they've attended our BootCamp. Hope to see you in Longmont in March! Can't attend in March? The BootCamp will also be held on June 21-23, and September 20-22. |
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What You Missed in Destination University | |
If you were enrolled in our Destination University program, you would have seen three new webinars this month, two from Tom Shay, a retail consultant, and one from Richard Schultheis, a CPA who is a frequent contributor of his expertise to members of my Success Network 1-on-1 consulting group.
You might be surprised that Tom Shay is in our Destination University. Some think Tom and I are competitors, since we both are speakers, and often speak for similar organizations. Well, Tom and I aren't competitors because we're different. Tom wears red boots and I don't. Tom is from Fort Smith, Arkansas and I was born in West Bend, Wisconsin. Most importantly, I don't teach what Tom teaches and vice versa. Our areas of expertise compliment each other and together, we offer our clients more by teaming together. I wish every consulting firm recognized this, but most are too concerned with their own bottom lines and not what would happen if different people collaborated to create something greater for their clients.
During Tom's two webinars, he fills the airways with ideas and advice to improve your business, and I especially liked his idea on how to use your competition's advertisements to your unfair advantage, and bond your customers to your business, without spending a dime.
Then there's Richard's webinar: "Financial Straight Talk: How to Keep More of What You Make". In this webinar, you'd hear some great advice on your business finances, including a thorough description of the key benefits of the Small Business Jobs Act of 2010, which has huge financial advantages that most business owners don't recognize.
Oh, wait! You might not be a member of Destination University! If you'd like to stop being left out of the fun, you can learn how to join DU by clicking here.
One owner asked me recently why there is a cost to join our online training program, Destination University. Well, first, we have these things called expenses... for servers, software, hardware, employees, computer nerdy-guys, and a bunch of other stuff that makes DU work. Second, as an owner, this is not just a cost; it's an investment of $29.95 per month, or less than $1.00 per day, and by joining DU, you will be given a host of tools, techniques, ideas, and methods to grow your business that will far exceed the benefits you receive.
By the way, chambers of commerce, downtown organizations, associations, companies, and Main Street Programs can join for this same price!
Join Destination University today by clicking here to take advantage of this social network that allows you to interact with other progressive business owners, and learn from the 50+ webinars inside DU, conducted by myself and 20 other business authors and experts.
There's really no other business network like it. |
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