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LOST A CLIENT: YEA! | |
Recently I received an email from one of my clients. She informed me that her company was no longer going to need my ongoing consulting help. To give you a little background, this owner first attended our Destination BootCamp in 2004, then re-attended in 2006. She allowed me to share what she wrote to me:
"My biggest goal was to reach 1 million in sales, remodel on our ten year anniversary, and change our restaurant's image. I am happy to report with everything I learned from you, I accomplished all three of my goals. Now, my husband and I are getting ready to sell our restaurant to a group of private investors. Thanks, Jon!" (Owner's name deleted to protect her privacy)
Just so all of you understand: this email is the ultimate compliment to me! When I help you reach your goals, then I know I've successfully done my job.
Which leads me to my next point: What goals do you have that you aren't reaching? If you aren't reaching them on your own, maybe it's time to get a little help, like this owner did. |
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Workshop Dates | Here's a list of places I'll be speaking in the coming month:
Toronto: August 8: Sponsored by CGTA. Click here to read more. Edmonton, Alberta: August 15 and 16: Sponsored by CGTA. Click here to read more. Middlebury, IN: August 24 8:00 a.m. -- 2:30 p.m. Sponsored by the North Central Indiana Small Business Development Center. |
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Quote of the Month | |
"A failure is not always a mistake; it may simply be the best one can do under the circumstances. The real mistake is to stop trying."
B.F. Skinner |
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|  This is your July Reinvent Your Business e-Newsletter, sent only to subscribers who want to turn their businesses and communities into Consumer Destinations.
Let's start with my Tip of the Month, and then go directly to news that can help you in this still sluggish economy. |
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Tip of the Month: 13 Generalizations on Large Cities, Small Towns, & Business Success | | I'm approaching my 25th year of consulting with business owners. After working with tens of thousands of them, here are 13 small business principles of which I am certain. I promise: you've never heard ANY of these! For example, I know why small business owners will become extinct, why small towns are better than large cities, how Frank Sinatra was wrong, and where you can find the worst marketers in the world. Click here to read more: |
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Grow Your Business for $1 per day: Join the Destination University Student Center | |
You can now learn about becoming a Destination Business from me, and fifteen other authors and business experts by joining our online training - social networking area, the Destination University Student Center. Best of all, you can join for only $29.95/month.
Who is joining the DU Student Center? Individual business owners, downtown directors, chambers of commerce, Main Street organizations, business associations, and other community groups.
To learn more, go to www.DestinationUniversity.com to watch snippets of the webinar trainings of all of our experts. Want help to grow your business during this economy? It's available in our DU Student Center, and you receive the following resources and benefits when you join: -
You can watch recorded webinars in 14 topic areas, including marketing, social networking, sales, employee performance, and getting free publicity.
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You will have access to all the DU Business Experts: Watch webinars (both live and recorded), presented by world-class authors and business authorities, and communicate with them online.
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You can participate in Monthly Live Webinars, and during them, you can ask questions about your specific business issues
- You can network, ask questions, and learn from a diverse group of successful business owners from around the world who are members of the DU Student Center. There is over 640 years of collective experience inside the room (and it's growing everyday!)
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Plus, new trainings are always being added, with an emphasis on topics that help you drive more traffic and sales in this economy. The DU Student Center is the best place to learn the latest methods, techniques, and tactics to help your business grow.
Finally, all of this can be accessed from any computer or from your smartphone, making DU the only online social networking area - webinar library in the world, exclusively for independent business owners!
Go to www.DestinationUniversity.com to learn all the details. For all e-newsletter readers: When you join, type in promotional code JULY and we'll waive the $49 registration fee! |
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Attend our Destination BootCamp
September 21-23 |  Spend 2-1/2 days with me learning my 14-steps on how to turn your business into a true Destination. Come enjoy beautiful Colorado while I teach you my proprietary Destination strategy, while you learn with other businesses from around the world (we have one business owner coming from Australia). Don't go into the end of 2010 without the tools you need to finish the year on a sales increase. I guarantee you will walk out of my BootCamp with tools that you can implement immediately! You'll leave with a plan and clear direction on what you want to do to make things happen for your business success. Don't delay - reserve your space today. Click here to register now. |
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Enter Our Monthly Trivia Contest! |
Last month's winner, Sarah Aste from Denville, NJ knew that Longmont, Colorado is the birthplace of modern American retailing. Here's why: Longmont was the first place that James Cash (JC) Penney opened his first store in 1898. His first store was a meat market. But his first venture failed, so he went to work for Thomas Callahan, who owned one of the largest chains of retail stores at the time. The chain was called the Golden Rule stores, and they were based in Longmont. Then, Penney became Callahan's minority partner, and he was sent to Wyoming to run a Golden Rule store. When Callahan was ready to sell, JC was his choice. By 1913, Penney had acquired all 32 Golden Rule stores, and immediately changed their name to the JC Penney Company. Essentially, without the Golden Rule chain, built by Callahan, JC Penney would not have been able to reach the size and scope he did in such a short time. In fact, it might not have happened at all, except for Penney being the logical successor to Callahan. Then, as JC Penney's chain grew, he continued to incorporate the philosophies he learned from Callahan's chain into his management of his people. Years later, one of Penney's employees was Sam Walton, who eventually grew the Wal-Mart chain. Walton later said that his management philosophy was adopted from Penney. Trace it back and the path is clear: Longmont's Golden Rule chain is where it all began. This month's trivia question is easier: On July 21, 1873 what first happened in Adair, Iowa? Give us the answer to this and we'll send you a limited edition, hamster-escaping-the-wheel t-shirt, not available to the general public. |
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