Destination University 

Reinvent Your Business e-Newsletter

from Jon Schallert, Destination Expert
May, 2010
Website Quick Links
 
Learn About Destination University®: Learn without leaving your business!
 
Your city could receive $16,000 of free consulting services, and help your businesses at the same time: Learn about our Community Reinvention Program 
In This Issue
Upcoming Workshops
Trivia Question of the Month
Quote of the Month
Tip of the Month
Special Offer from PR Newswire
Next BootCamp: June 15-17
Join Our Mailing List!

Upcoming Workshops Open to the Public

In the next 25 days, I will be conducting three workshops that are open to the public.  This is rare!  Most of the time, my workshops are closed to outsiders.  If you are located in the Northwest, the Midwest, or the West, there's a workshop for you to attend on becoming a Destination Business.  Here's the list:
 
FREMONT, OHIO: 
Tuesday, May 18 
Time:  7:30 - 9:30 a.m.
The Paramount Theatre
301 S. Front Street
Information & Reservations: (419) 332-8696
Cost:  $50.00
 
SARATOGA WYOMING: 
Thursday, June 3   
8:00 - 11:15 a.m.   Seminar
12:30 - 2:00 p.m.   Q&A
Platte Valley Community Center in the Great Hall
210 W. Elm Avenue
Information & Reservations: (307) 326-7822
Cost to attend includes lunch:  $25.00 Carbon County Businesses
$50.00 All Others
 
PORT ANGELES, WASHINGTON: 
Tuesday, June 8 
8:00 - 11:15 a.m.   Seminar
12:30 - 1:30 p.m.   Q&A
Red Lion Hotel
221 N. Lincoln Street
Information & Reservations: (360) 457-9614
Cost to Attend Includes Lunch: $75.00   Port Angeles zip codes
$100.00 anyone outside of Port Angeles

Enter Our Monthly Trivia Contest!

Thirty years ago, on May 18, 1980, Mount St. Helens erupted.  Here's my trivia question:  Who is the mountain named after?
 
Click here to submit your answers.  The winner will receive one of our Hamster escaping the wheel t-shirts, which cannot be bought in any store!
 
Send in your answers now!

Quote of the Month

"We all want progress, but if you're on the wrong road, progress means doing an about-turn and walking back to the right road; in that case, the man who turns back soonest is the most progressive."

C.S. Lewis

JonThis is your May Reinvent Your Business e-Newsletter, sent only to subscribers who want to turn their businesses and communities into Consumer Destinations. 
 
Let's start with my Tip of the Month, and then go directly to some very exciting news.

TIP OF THE MONTH:  The Importance of Your Employees "Getting It"

How important is it for your employees to understand and participate in the marketing plans you are implementing in your business?  CRITICALLY IMPORTANT!  Click here to read how one misguided, mistrained Wal-Mart employee damaged their entire in-store marketing plan, just by opening her mouth.  For all of you who love great Wal-Mart stories, you're going to love this one!
Use PR to Grow Your Small Biz:
PR Newswire Can Help!
SPECIAL OFFER!
Our new online training program, Destination University, has teamed up with the global leader in press release distribution, PR Newswire to bring all of my e-newsletter readers a special package of free and discounted services valued at more than $2,000*.  To learn more about this special offer submit your contact information through the Information Request Form and a representative from PR Newswire will contact you within one business day.  You can also access this page by going to this address:
http://toolkit.prnewswire.com/schallertgroup/signupnow.shtml# 
 
PR Newswire can help your business:
  • Gain visibility with media, potential customers, and investors
  • Increase online sales
  • Announce a new Web site, product or service
  • Drive traffic to your Web site
  • Roll out a new service or product
  • Get media coverage
PR Newswire also harnesses the power of the Web by delivering your press release to more than 5,300 Web sites, databases and online services such as MSN, Yahoo!, AOL and Excite. The enormous amount of traffic on these sites gives your message the potential audience of millions.  With every news release you will also receive valuable feedback detailing where your release appeared on the Web.
 
My company uses PR Newswire to get the news out about our Destination workshops,  and in every workshop I conduct, I recommend PR Newswire as a tool that businesses and organization should be using to gain a competitive edge!  If you'd like to learn more about how public relations can help you grow your business, visit PR Newswire's PR Toolkit, which includes a host of educational resources such as news release templates, helpful articles, writing tips and answers to common questions.

*Offer available to new PR Newswire members only. 
Register for The Most Comprehensive Business Development Conference Available Today:  
 June 15-17
When Dave and Katie Carmichael, owners of the Main Street Lanes bowling center in Farmville, Virginia attended my Destination BootCamp last year, Dave gave me this compliment:  "Your BootCamp is much better than any industry conference.  This is the most comprehensive business development conference available today! It's nice to have all this information in one setting."
 
Dave said it best:  In one place, over 2˝ days, you will learn my comprehensive 14-step business strategy that you have never been taught at any conference you've ever attended.
 
Think of the typical conference you attend and then, compare it to our BootCamp:
 
I am the only one presenting this material, and there is new information presented in every BootCamp.  When you are here, I don't just tell you what to do and let you go home. I show you what to do and what to do first when you get back to your business, so your business can start its reinvention immediately.
 
Typical conferences can have hundreds or even thousands of attendees.  Our BootCamp size is limited and we typically have between 20-40 business owners attend.  I know you need to have time to ask individual questions in class, and outside of class where you can work with me one-on-one, either before class begins, or in the evening.
 
When was the last time you were in a class with other successful, passionate business owners all focused on the same goal?  Our June 15-17 BootCamp will be our 22nd BootCamp we've conducted, and at every one, we have Graduates who retake the workshop, just so they can stay up-to-date on the newest Destination tools.
 
One last question:  When was the last time you took three days away from your business to actually work ON your business, rather than just working IN it?  The BootCamp is your time!
 
We've posted a short 15-minute video that shows what you'll learn at the BootCamp.  Go to www.DestinationBootCamp.com and click on the BLUE wording that says "Watch a BootCamp Informational Webinar" and it will begin automatically.
 
Look, don't believe me:  Go to our Testimonial page and call any of the business owners who are listed on that page.  I don't care who you call, but ask them this: Whether the BootCamp was worth the investment, and whether they grew their business because of what they learned. Read about the businesses who have grown their sales 5-fold, who have made their businesses famous, and who are now understanding how much more fun it is to own a business that actually generates profits!
 
As one owner told me: "Until I attended the BootCamp, I was playing too small a game."  
 
Some of you might not understand this, but if you have ever looked at your business and been dissatisfied where it's at and you've wondered if your business in its current state was as good as it was going to get, take this opportunity to attend our June 15-17 Destination BootCamp, here in Longmont, Colorado, and start playing a larger game!  It's your choice!
 
Click here to register for our June 15-17 Destination BootCamp, or go to www.DestinationBootCamp.com to learn more. 
The challenges in this economy are not over yet, and if you are still wondering when it's going to turn around, quit waiting, and start making changes to your business that can help, right now!  Hope to see you in Colorado in June!
Jon Schallert, President
The Schallert Group, Inc.
Train your businesses without them leaving their business:
Read the blog at www.CommunityReinvention.com
Phone:  (303) 774-6522