| Monthly Trivia: Win a Free Destination Workshop CD! |
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Congratulations to our winner from last month: Jeff Sackrider. The answer to last month's trivia question was Joseph, Oregon. You can see the sign I referenced in the photo below.
For this month's trivia question, let's go back 132 years. On March 10, 1876, Alexander Graham Bell transmitted actual speech for the first time in history. Sitting in one room, he spoke into the telephone to his assistant, Mr. Watson, in another room, uttering the now famous words: "Mr. Watson, come here, I need you."
The Trivia Question of the month is: For what reason was Bell needing Watson?
This month's prize: A copy of Jon Schallert's Tele-Seminar, "Strategies for Achieving This Year's Business Goals."
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Maine Group Receives Attention for Attending Destination BootCamp! |
Last year, a group of business owners from Skowhegan Maine attended our Destination BootCamp. Read what the Downtown Promotion Reporter said about them and what they learned. | |
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 Welcome to our monthly Reinvent Your Business e-Newsletter, sent exclusively to online subscribers who want to turn their businesses and communities into Destinations. Inside you will hear about some great Destination Businesses, my Destination Tip of the Month, and information on my upcoming workshops. First, the Tip of the Month! | |
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Tip of the Month: Marketing Interruption Isn't Enough |
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 I was in a restaurant in Seattle recently with two clients, drinking a Diet Coke, when I noticed the coaster under my drink said: "Washington Beer, Fresh, Local, Award-winning," and it had the website address for "WashingtonBeer.com" Which got me thinking: What value was this message whose purpose was to clearly interrupt my attention?
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2008 Destination BootCamps: May, July, & September |
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Don't miss out on attending our remaining Destination BootCamps for 2008. Our last BootCamp was conducted last week, and here are just a few of the testimonials from owners who made the commitment to attend:
"This BootCamp was intensive, fast and thorough. It opens your eyes to problems, then offers solutions!" Roger Allgeier, President, Brighton Feed & Saddlery, Brighton, Colorado
"Attending Destination Business BootCamp has helped me evaluate my business in ways I had never thought to explore...It was inspirational and insightful! Jon provides real life examples of other small business owners that have applied his destination business techniques to take their businesses to the next level. If you want to get new ideas to impact your business, attend this BootCamp!" Michelle Smith, Owner and President, Piccolo Mondo Toys, Portland, Oregon
"Jon's real life stories of successful businesses and how they achieved their success gave me many ideas and ways to execute their strategies in my business! An invaluable source of information on how to position your business, market it and maximize your earning (profit) potential." Larry Blacketer, Owner, Candlelight & Lamposts, Rockwall, Texas
Want to see the BootCamp in action? Click here to see our March BootCamp photos, and get more information about how to attend, and change your business forever. |
| Quote of the Month |
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"Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence. There are a lot of people out there with good marketable ideas, but pure entrepreneurial types almost never accept defeat"
Lisa M. Amos | |
These are challenging days for small business owners. Every day, we wake up to listen to Matt Lauer talking about the possibility of a recession. By noon, we are listening to the news telling us about rising unemployment and higher gas prices, and by the evening, we are looking at our daily revenues, wondering what tomorrow will bring.
I can guarantee you one thing it will bring: New challenges and new opportunities to make our businesses better, regardless of what the economy is doing! Quit worrying so much about the economy out there and focus on what you can control within your four walls! How you position your business in the eyes of your potential consumers today and the scompelling reason you create to drive them to your business tomorrow will determine your future in this or any economy.
If you know someone who is challenged by today's economy, forward this newsletter to them. Thanks!
Until next month, let me hear of your successes.
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Jon Schallert, President
The Schallert Group, Inc.
Train your businesses without them leaving their business:
The first online training library for independent business owners
Phone: (303) 774-6522
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