|
Dear ,
 You might think that it takes the luck of the Irish to win and succeed in today's business climate. I'm here to tell you, that you can make simple changes that lead to success. Stop chasing after the pot of gold that's supposed to be at the end of the rainbow. Follow these real, down-to-earth strategies at your salon and you'll wonder how you ever operated without them.
Just as a reminder ... in June 2011, Crystal Focus will officially release a new product, THE ANATOMY OF A GREAT FRONT DESK. It's a 5-disc interactive video training series that runs on your PC or Mac. It's a complement to the Front Desk Doctor program, but can be used separately as well.
Are you ready for the strategies that you need to put in place today? |
|
Real Strategies for Real Results
The industry is changing. We hear this every day! Therefore, we have to come up with ideas and strategy to survive. Focusing on your front desk first can mean the difference between profit and loss. Here are four changes to make today!
- Turn your front desk from a "reception area" into a "profit center." If you are paying an individual an hourly wage to work at your front desk, have them help you bring more revenue into your business. You might be thinking, "I would love that, but how do I make my team members sell?"
- Implement a goals and reward system! Your salon service providers have goals, right? They have to meet their goals to advance to the next level, make more money, receive benefits, etc. What about your front desk team? Shouldn't they have goals as well? Implementing a reward system at your front desk will help transfer this "idea" into a "reality" that has immediate business results.
For example, if your front desk team has a goal of 40 additional services a month, and they reach that goal, they should be rewarded for their efforts. What gets rewarded gets repeated! Track your goals and rewards with the Team Synergy Daily Tracker.
- When you offer additional services and sell retail, you are maximizing the profit availability for the day. Did you know that 68% of salon clients who aren't buying products are skipping on the retail purchase because no one talked to them about products? Sometimes the client needs just a little education or one more testimony about a product to seal the deal.
Your front desk can introduce specials and promotions before the client even steps into the salon for their service. If the service provider educates the client about the products during their service, then the close at the front desk when checking out the client is easy. My colleague, Ashley Griffin, wrote a great article with three easy steps for retail success.
- When you pre-book appointments, you ensure future income and increase your income potential. In a recent Behind the Chair Business Builder publication, they did the math and revealed the importance of pre-booking. "If you booked 300 clients every 8 weeks and they spent about $50 per visit, you would make $90,000 a year. But if you pre-booked them to come in every 5 weeks, you would increase your income to $150,000 a year. That's a whopping $60,000 difference!"
Are you ready to make changes at your salon, but still need more help to get started? Check out the success products at http://crystalfocus.com.
|
|
|
|
You can also seek out education that is geared toward increasing sales and profitability. To inquire about upcoming workshops, customized in-salon workshops, or phone coaching packages, please send me an email at coachkristi@crystalfocus.com.
Remember that strategy and planning is worth it because ... success is easy, when your team knows how!
Colorfully Yours, Coach Kristi |
|
|
|
