Email marketing is not dead... nor will it die anytime soon.  Even with the rapid proliferation of social media technologies and platforms, email remains a preferred channel for predictable and private communications.  Here are three check points that entrepreneurs can follow for effective email marketing.

Email-based newsletter communications gives organizations a powerful way to stay engaged with customers, prospects, members, and patrons.  As a general rule, newsletter marketing is based on your audience opting-in or giving permission (explicitly or implicitly) to receive your newsletter.  Respect this permission and provide high value and informative content.  With social media, newsletter marketing becomes even more powerful 

Here are best practices that any size organization can follow to build a successful newsletter marketing program.  Read More